Social media marketing for business

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Social media marketing for business

  1. 1. A presentation given by JosephBushnell at the BizGen Conference and Expo Lincoln
  2. 2. Social MediaMarketing For Business By Joseph BushnellFacebook.com/josephbushnell Twitter - @josephbushnell
  3. 3. Which Social Networks are worth bothering with?• FaceBook• Twitter• Youtube• LinkedIn• And now there is GPlus
  4. 4. A few pointers on using Social Media for business before we begin...• It’s all about building relationships & connecting first & foremost. Business second. Treat Social Media like a party or networking event• Strategies will differ for different business types. There’s no one size fits all solution• Use the Slight Edge Philosophy, this will take time & you need to be in it for the long haul
  5. 5. What can Social Media do for Your Business?
  6. 6. It Has Never Been Easier to Find Your Target Audience and connect with them
  7. 7. Social Media is Technophobe friendlyIt Has Never Been Easier To Publish Your Content
  8. 8. Reduces Overheads• It’s Free!• Apart from a few exceptions Social Media Marketing is free
  9. 9. Global Distribution• You now have access to your own global TV Channel & Printing Press• You can drive traffic and make sales from any place in the world
  10. 10. It’s Never Been Easier ToBuild Strong Relationships With Your Customers
  11. 11. Increase Opt-InsThe Money is in the list!
  12. 12. Ability To Go Viral
  13. 13. More Influence In Your Niche Be Seen & Thought of as a Leader
  14. 14. Can Lead To More Opportunities
  15. 15. Lead Generation
  16. 16. Brand Awareness
  17. 17. More Traffic To Your Website Or Blog
  18. 18. Ultimately all this leads to an Increase in Online Sales
  19. 19. Why All The Hype?• Over 800 Million Users worldwide on• FaceBook, which means 1 in 9 people in the world are on FaceBook• If FaceBook were a country they would be the 3rd largest in the world• 50% of users log on any given day• People average 4 log ins per day spending over 30 mins in total. That’s 6 whole days each year of just FaceBook time!• 15% of all UK traffic & 25% of all USA traffic is FaceBook activity• Search Engines refer approximately about 7% of visits to it• Over 200 million active users on FaceBook Mobile every day
  20. 20. So why is FaceBook so good?Quite simply, it’s where everyone is! Their users are loyal and they spend lots of time on Facebook
  21. 21. So where to begin?• You need to somehow be connected to people on Facebook so that you can drive traffic in these 3 main ways...• By having access to their newsfeeds• By being able to send a message to their inbox• By being able to invite them to attend an event
  22. 22. Fan Pages were designed with businesses in mind Unlimited fans, can send messages to a folder intheir inbox, get’s into newsfeeds & most importantly you are allowed to talk business
  23. 23. Before we start asking people to “Like” our fan pageWe need to have something in place Bait!
  24. 24. Entice Them With Bait
  25. 25. Entice Them With Bait
  26. 26. Instant Access To My Free Gift
  27. 27. Entice Them With Bait• It’s called a Reveal Tab• You must provide a High Quality Incentive...• Free PDF, Video, Audio, Software, Coupon or Consultation• It’s made using I frames this is the only technical aspect of a FaceBook page so just outsource it or use easy software...• I recommend Fast Fan Pages• If outsourcing use Fiverr.com or Odesk.com
  28. 28. My top 8 ways to get people to like your fanpage• 1. Interacting under your page alias• 2. Twitter Application• 3. Social Plug - Ins• 4. Guest Blogging• 5. Joint Ventures• 6. Text Message• 7. QR Codes• 8. FaceBook Adverts
  29. 29. Interact Under Your Pages Alias• Find other relevant pages & introduce yourself on their wall• Like & Comment on their statuses• Every time you do so you leave a link back to your page• Add value so that people want to check out who you are
  30. 30. Twitter Application• The official Twitter app• It will automatically post all your FB posts to Twitter & drive traffic from Twitter over to Your FaceBook page• Facebook.com/Twitter• Optional - If you want to your tweets to automatically show on your fan page go to... twitter.com/widgets/facebook
  31. 31. Social Plug – Ins•A great way to make your website social & integrate seamlessly with FaceBook•Social Plug-Ins can be found at facebook.com/share•Here are 4 of my favourites...
  32. 32. Like Box• People on your blog or website can instantly “Like” your fanpage• People can view your latest posts & get a feel for your content• People can see how many fans you have which adds social proof
  33. 33. Page Badge• Similar to the Like Box just a little more basic• Like a sign post to your fan page. Shows your profile picture very prominently• Can get it at http://www.facebook.com/badges/page.php
  34. 34. Like Button• Adds social proof & can go viral• Every person who clicks this button shares it to their wall & can get into their friends newsfeeds• This is not Traffic to your Fan page but it is Traffic directly to your website or blog
  35. 35. Comments• Comments on your website or blog• Each comment is shown not only on your site but on their FB wall too!• You will get more comments using FB than any other platform, people are hardwired to comment on FaceBook
  36. 36. Guest Blogging• Find blogs related to your topic & keywords in Google (Higher traffic the better)• Send an email to the owners of the site asking if you can write a guest post for them• Write a quality article or do an interview together• At the end of the article include a link to your fan page with a call to action• Cool resource – bloggerlinkup.com
  37. 37. Joint Venture• Find other related pages & group admins who have an audience who may be interested in your page• Offer to do a reciprocal link exchange of some kind• Either...• Do a status update for one another recommending their page on your wall• Send an update for one another (need both need reveal tabs to pull this off)• Like each other pages & include as a featured like
  38. 38. Text Message• Get people to text 32665 (Fbook) and then... like yourusername• So for me it’s... like josephbushnell• Great for public speakers• Offline ads & signage• Radio• Webinars• Even just one on one
  39. 39. QR Codes• People who have the QRReader on their phone can get instant access to any website, you can use your FB fan page• http://qurify.com is a Free QR code Generator• Use on business cards & networking events• Use in print, brochures, posters, books etc
  40. 40. Paid FB Traffic - FaceBook AdsAgeGenderLocationInterestsRelationship StatusLanguageEducationSexualityWorkBirthday
  41. 41. The formula to make sure your posts show in other peoples news feeds FaceBook uses an algorithm called Edge Rank to decide on what to show in people newsfeeds
  42. 42. Edge Rank• Relationship – How often do you talk & interact with that user? How often do they view your content or page?• Popularity – How many likes, comments & shares did that particular update get? The more the better. This means crafting your message in such a way that gets people to do this• Time Decay – If you do these first two correctly then your posts will stay in the newsfeed for longer
  43. 43. • Over 200 million users worldwide on Twitter• Twitter is also good for B2B which is a slight weakness of FB• Good Sharing culture on Twitter! Retweets! Ask for them, give incentives if necessary!• Have a completed bio & background, people need to be able understand what you do in just a few seconds. Include branding, contact details & pictures of you• Give great content & redirect the traffic to your website or blog etc
  44. 44. How To Get Followers• Follow them first, many will follow you back• Follow people who you identify as people who potentially may be interested in what you tweet about (They leave clues)• You will have a difficult time if you try to be a Twitter snob. Your success will be limited• How many new people to follow will depend on your business & your potential audience• Once someone is following they can get your Tweets & Messages
  45. 45. Follow by Interest/Topic or Geographical• Twellow – The Twitter yellow pages, lists people by industry. Twellowhood for Geo targeting• Search.twitter.com – Real time conversations based on keywords & Geography• Brandchirp – Saves time. Simply drag & drop, semi-automated. Geo option too• Listorious or Twibes to find people listed for certain topics or regions
  46. 46. Justunfollow.com• Of some of the people who you follow won’t decide to follow you back• Every so often you need to flush your non- followers to even up your ratio• Unfollow non-followers only! Not your followers!• Quick follow churn can get you in trouble, so only do this once in a while. I recommend once a week maximum
  47. 47. SocialOomph.com• Use socialoomph.com to send an automatic welcome message to new followers• Use a softly, softly approach. Gentle nudge in direction of your site or simple hello/conversation starter. Don’t try to sell• You can also schedule Tweets. Best to Tweet a few times a day, so schedule in advance if necessary
  48. 48. Social Media Marketing For Business Visithttp://thesocialmediamarketingacademy.com/bizgenmidlands Facebook.com/josephbushnell Twitter - @josephbushnell
  49. 49. BizMidlands.co.uk

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