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Welcome toLincolnshire & Nottinghamshire Business Network
Agenda•   9:00     Introductions•   9:15      How To Network Effectively. Presented by Mike Stokes. The    Business Club• ...
History of the group•   Started on LinkedIn Feb 2011•   Fastest growing Networking group for the    East Mids•   206 engag...
Groups Objectives•   To connect businesses across Lincs & Notts•   To provide a platform do elevate its members•   To prov...
How can you help.•   Join the Lincolnshire and Nottinghamshire Business Networking    group on LinkedIn•   Follow LNBNetwo...
"Last year 1 million quarter-inch drills weresold, not because people  wanted quarter-inch drills but because they  wanted...
About me•   I help SMEs generate business leads and    profit using low or no cost viral and gorilla    digital marketing i...
How To Network Effectively           Mike Stokes  Lincs & Notts Business Network          24th May 2011
Networking Is Not ....
Networking Is Not ....         • Meet the buyer         • A room full of clients         • Guaranteed sales leads
Networking Is ....
Networking Is ....• Selling THROUGH the room• Not Selling TO the room
How To Network Effectively           or The 5 Ps Of Networking PPPPP
Preparation
Preparation
Preparation
PreparationCheck Beforehand• Venue• Time• Format• Dress Code• Cost• Attendees• Objectives
PreparationCheck Beforehand   “Must Take” Items• Venue            1. Business Cards• Time             2. Pen & Notebook• F...
Performance
Performance
Performance
Performance• Arrive early – but linger afterwards• Don’t stick with the same people• Keep cool and hydrated• Introduce and...
Patience & Persistence
Patience & Persistence
Patience & Persistence
Patience & Persistence• It takes 4 to 7 contacts before recommending• Give any new group a chance to work• Stay in polite ...
Proper Follow-Up
Proper Follow-Up
Proper Follow-Up
Proper Follow-Up• Ask permission to make contact• Get in touch as quickly as possible• Pass on details you have promised• ...
Networking Summary
Networking Summary1.   Make thorough preparations2.   Remember the “must take” items3.   Always arrive early4.   Work the ...
5 Ps of Networking
5 Ps of Networking        1.    Preparation        2.    Performance        3.    Patience        4.    Persistence       ...
anything is possible....Matt BartlettLincolnshire andNottinghamshire BusinessGroup24th May 2011                web design ...
anything is possible....Definition of SEO?              web design :: web development :: domains :: hosting :: seo
anything is possible....                                                                                             TextO...
anything is possible....    To Start With........                                                                         ...
anything is possible....Good vs EvilBlack Hat SEO• Keyword stuffing - pages full of keywords    and phrases•   Invisible t...
anything is possible....What we don’t know andwhat we do knowGoogle doesn’t release it’s searchcriteria but does provide g...
anything is possible....Search Engine OptimisationWhy it is important for you.                web design :: web developmen...
anything is possible....Because......•   Google represents over 90% of UK based    searches•   92% of people don’t go beyo...
anything is possible....Getting it right means•   More visitors•   Increased income and enquiries•   Out perform competito...
anything is possible....How Your Site Can Let YouDown?•   Poor design•   Poor content•   Not compelling to users•   Doesn’...
anything is possible....Search Engine OptimisationWays You Can HelpYourself              web design :: web development :: ...
anything is possible....Self Help•   Employ a good Web Design and SEO    company!•   Spend time on it - Like tending a gar...
Selling
with
Social
Media
A
bit
about
me...
A
bit
about
me...         • I
believe
in
hard
work
A
bit
about
me...         • I
believe
in
hard
work         • I
like
fast
cars,
Led
           Zeppelin,
Puccini,
the
     ...
A
bit
about
me...         • I
believe
in
hard
work         • I
like
fast
cars,
Led
           Zeppelin,
Puccini,
the
     ...
A
bit
about
me...         • I
believe
in
hard
work         • I
like
fast
cars,
Led
           Zeppelin,
Puccini,
the
     ...
Not
convinced
about
Social
Media?•   96%
of
the
popula.on
under
30
    belongs
to
a
social
network
•   43%
of
55
to
74
yea...
Some
businesses
don’t
get
it
right!
But,
when
they
do
get
it
right...
Selling
through
Social
Media
1.
Take
it
slow
1.
Take
it
slow• Iden.fy
your
target
  audience
1.
Take
it
slow• Iden.fy
your
target
  audience• Comment
on
blog
posts
1.
Take
it
slow• Iden.fy
your
target
  audience• Comment
on
blog
posts• Retweet
(RT)
  thoughdully
1.
Take
it
slow• Iden.fy
your
target
  audience• Comment
on
blog
posts• Retweet
(RT)
  thoughdully• Compliment
something
 ...
1.
Take
it
slow• Iden.fy
your
target
  audience• Comment
on
blog
posts• Retweet
(RT)
  thoughdully• Compliment
something
 ...
• Avoid
informa.on
  overload• Spread
your
content
out• Plan
it• Interact
not
adver.se
2.
Give
something
back
2.
Give
something
back           • Share
a
white
paper
2.
Give
something
back           • Share
a
white
paper           • Run
a
compe..on
2.
Give
something
back           • Share
a
white
paper           • Run
a
compe..on           • Invite
people
to
local
    ...
2.
Give
something
back           • Share
a
white
paper           • Run
a
compe..on           • Invite
people
to
local
    ...
2.
Give
something
back           • Share
a
white
paper           • Run
a
compe..on           • Invite
people
to
local
    ...
2.
Give
something
back           • Share
a
white
paper           • Run
a
compe..on           • Invite
people
to
local
    ...
• Incen.vise
users
to
link
  back
to
you• Backlinks
are
crucial
–
  TwiIer
and
Digg
are
  authorita.ve• Create
strategic
 ...
3.
Give
it
your
best
shot
3.
Give
it
your
best
shot• Don’t
communicate
for
  the
sake
of
it
3.
Give
it
your
best
shot• Don’t
communicate
for
  the
sake
of
it• Try
to
make
a
genuine
  connec.on
• Build
communi.es• Build
a
base
of
contacts• Monitor
audience
  opinions• Measurable
data• Openness
and
trust
4.
Be
brave
4.
Be
brave• Reach
out
4.
Be
brave• Reach
out• Update
people
on
  products
and
services
4.
Be
brave• Reach
out• Update
people
on
  products
and
services• Build
buzz
and
  excitement!
4.
Be
brave• Reach
out• Update
people
on
  products
and
services• Build
buzz
and
  excitement!• Try
video
• Auto
feeding
content• Avoid
repeat
content• Applica.ons
can
do
the
  job
for
you• Don’t
be
afraid
to
  experiment
5.
Window
shopping
5.
Window
shopping         • Customers
will
want
to
           check
you
out
5.
Window
shopping         • Customers
will
want
to
           check
you
out         • Expect
to
be
Googled!
5.
Window
shopping         • Customers
will
want
to
           check
you
out         • Expect
to
be
Googled!         • Con...
5.
Window
shopping         • Customers
will
want
to
           check
you
out         • Expect
to
be
Googled!         • Con...
• Know
your
ne.queIe• Permanence
online• Consider
your
tone• Social
media
is
open
  and
democra.c
6.
Let
your
personality
    shine
through!
6.
Let
your
personality
               shine
through!• It’s
all
about
people!
6.
Let
your
personality
               shine
through!• It’s
all
about
people!• Blog
6.
Let
your
personality
               shine
through!• It’s
all
about
people!• Blog• Make
it
conversa.onal
6.
Let
your
personality
               shine
through!• It’s
all
about
people!• Blog• Make
it
conversa.onal• Build
trust
If
you’re
not
already
doing
it...
If
you’re
not
already
doing
it...• Set
up
Google
and
  TwiIer
alerts
to
  generate
sales
leads
If
you’re
not
already
doing
it...• Set
up
Google
and
  TwiIer
alerts
to
  generate
sales
leads• Make
the
most
of
RSS
  Feeds
If
you’re
not
already
doing
it...• Set
up
Google
and
  TwiIer
alerts
to
  generate
sales
leads• Make
the
most
of
RSS
  Fee...
If
you’re
not
already
doing
it...• Set
up
Google
and
  TwiIer
alerts
to
  generate
sales
leads• Make
the
most
of
RSS
  Fee...
• Timing
is
everything
–
  Tweetdeck/Hootsuite• Schedule
posts• Pictures
speak
louder
  than
words• Use
tags
in
images,
  ...
Thank
you!

Lincs & notts business Networking presentation
Lincs & notts business Networking presentation
Lincs & notts business Networking presentation
Lincs & notts business Networking presentation
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Lincs & notts business Networking presentation

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Slides from the networking meeting held on 24th May 2011.

Speakers: Mike Stokes. The Business Club.

Matthew Bartlett Metanym Web Design

Louise Hudson thebestof.co.uk

Malcolm York www.BizMidlands.co.uk

Published in: Business, Technology
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  • Transcript of "Lincs & notts business Networking presentation "

    1. 1. Welcome toLincolnshire & Nottinghamshire Business Network
    2. 2. Agenda• 9:00     Introductions• 9:15      How To Network Effectively. Presented by Mike Stokes. The Business Club• 9:25      2 Minute Speed networking 1st session• 9:50      Search Engine Optimisation and Marketing. Presented by Matthew Bartlett Metanym Web Design• 10:00   2 Minute Speed networking 2nd session• 10:25  Sell Successfully Via Social Media. Presented by Louise Hudson thebestof.co.uk• 10:35   AOB• 10:45   close
    3. 3. History of the group• Started on LinkedIn Feb 2011• Fastest growing Networking group for the East Mids• 206 engaged members• May 2011 Twitter and Facebook page launched• July Website
    4. 4. Groups Objectives• To connect businesses across Lincs & Notts• To provide a platform do elevate its members• To provide low or no cost marketing initiatives• To attract business for its members• To offer help and guidance
    5. 5. How can you help.• Join the Lincolnshire and Nottinghamshire Business Networking group on LinkedIn• Follow LNBNetwork on Twitter• Post discussion• Connect on Facebook• Tweet the event #LNBNetwork @LNBNetwork• Encourage your contacts to join in• Connect to each other• Write a review of the meeting
    6. 6. "Last year 1 million quarter-inch drills weresold, not because people wanted quarter-inch drills but because they wanted quarter-inch holes..."
    7. 7. About me• I help SMEs generate business leads and profit using low or no cost viral and gorilla digital marketing initiatives.
    8. 8. How To Network Effectively Mike Stokes Lincs & Notts Business Network 24th May 2011
    9. 9. Networking Is Not ....
    10. 10. Networking Is Not .... • Meet the buyer • A room full of clients • Guaranteed sales leads
    11. 11. Networking Is ....
    12. 12. Networking Is ....• Selling THROUGH the room• Not Selling TO the room
    13. 13. How To Network Effectively or The 5 Ps Of Networking PPPPP
    14. 14. Preparation
    15. 15. Preparation
    16. 16. Preparation
    17. 17. PreparationCheck Beforehand• Venue• Time• Format• Dress Code• Cost• Attendees• Objectives
    18. 18. PreparationCheck Beforehand “Must Take” Items• Venue 1. Business Cards• Time 2. Pen & Notebook• Format 3. Diary• Dress Code 4. Flyers, Leaflets• Cost 5. Badge• Attendees 6. Notes & Prompts• Objectives
    19. 19. Performance
    20. 20. Performance
    21. 21. Performance
    22. 22. Performance• Arrive early – but linger afterwards• Don’t stick with the same people• Keep cool and hydrated• Introduce and get introduced• Ask questions & take an interest• Make connections, don’t just sell• Collect cards & make notes• Make your “elevator pitch”
    23. 23. Patience & Persistence
    24. 24. Patience & Persistence
    25. 25. Patience & Persistence
    26. 26. Patience & Persistence• It takes 4 to 7 contacts before recommending• Give any new group a chance to work• Stay in polite but regular contact• Pass on referrals & information• What you give, you generally get back• Regularly remind what help you need
    27. 27. Proper Follow-Up
    28. 28. Proper Follow-Up
    29. 29. Proper Follow-Up
    30. 30. Proper Follow-Up• Ask permission to make contact• Get in touch as quickly as possible• Pass on details you have promised• Follow-up all leads• Be a connector of people• Invite to other events• Maintain a database
    31. 31. Networking Summary
    32. 32. Networking Summary1. Make thorough preparations2. Remember the “must take” items3. Always arrive early4. Work the room5. Be polite & attentive6. Make your elevator pitch “memorable”7. Follow-up promptly8. Don’t expect instant results
    33. 33. 5 Ps of Networking
    34. 34. 5 Ps of Networking 1. Preparation 2. Performance 3. Patience 4. Persistence 5. Proper Follow-UpMike Stokes
    35. 35. anything is possible....Matt BartlettLincolnshire andNottinghamshire BusinessGroup24th May 2011 web design :: web development :: domains :: hosting :: seo
    36. 36. anything is possible....Definition of SEO? web design :: web development :: domains :: hosting :: seo
    37. 37. anything is possible.... TextOther external SEO activities such as link building, article publishing, and pay-per-clickadvertising, can be arranged but are not included herein. web design :: web development :: domains :: hosting :: seo
    38. 38. anything is possible.... To Start With........ You r Plac compe es) tito rs fo r th e sea rch te rm "w e host b de ing w sign is. Q e L ualit b sites Ana y bu for s lyze sine mall ss w d se ebsit busines• Search
Engine
Op.misa.on
(SEO),
in
its
simplest
terms,
should
 1. w a rch e de eb d te rm sign esig s 2. w n Lin eb coln shire really
just
mean
that
you
have
worked
to
achieve
a
good,
well
 3. d esig n 4. L inco lnsh ire wri+en
and
most
of
all
useful
website
that
helps
your
current
or
 Top 10 R ank in g Re 58% poten.al
customers
find
everything
they
need
to
know
about
your
 q uire m en ts S co re ™ business.
 The T w w w op 10 R• Good
SEO
‐
steady,
solid,
long
term
and
stable
rise
in
search
 . Goo metany nking R gle.c m a o.uk .com/n quireme (wit e e n hout wark-lin ts Scor rankings. N o te c a n n th a t n o t ot b e ta all rankin Plac es) coln / for t meets he s e™ of 5 o 8% m earc nly 58% eans tha h te t th e ken g fa rm " of t into c to r w eb h e req u w eb p a Sea acco s are desig ire g unt rch eng beca weig h te n Lin ments use coln fo Ran ine ra n k sear d equall shire king ing ch e y, a ". ngin n Fac to r fa c t e s d d th a t t• No
gimmicks,
tricks
or
shortcuts.
Just
good,
relevant,
up
to
date
and
 Im p o rs o no h E sse o rta p e rf t rev ere are nce o rm eal t s ntia l (w e Fac anc e he n om e V ery ight to rs eces Im p ed m Pas sa Fac clear
informa.on.
 o rta o s t) sed to rs Im p n t: : Fail o rta ed n t: 21 M od erat ely I 11 7 Sligh m po tly I rta n m po t: 0 rta n 37 t: 49 7 29 2 3 web design :: web development :: domains :: hosting :: seo
    39. 39. anything is possible....Good vs EvilBlack Hat SEO• Keyword stuffing - pages full of keywords and phrases• Invisible text - white on white hidden text• Doorway pages - pages on for search engine spidersWhite Hat SEO•Create content for users -make it readable•Longer term process•Not going to get yourself banned web design :: web development :: domains :: hosting :: seo
    40. 40. anything is possible....What we don’t know andwhat we do knowGoogle doesn’t release it’s searchcriteria but does provide guidance:•Good links are considered a vote in favourof your site•Make the content useful and relevant•Keep the content up to date•Social media links help to prove thepopularity of the site and business•Local search is important web design :: web development :: domains :: hosting :: seo
    41. 41. anything is possible....Search Engine OptimisationWhy it is important for you. web design :: web development :: domains :: hosting :: seo
    42. 42. anything is possible....Because......• Google represents over 90% of UK based searches• 92% of people don’t go beyond page 1 when searching on Google• 42% of users then go on to click the top ranking site• Only 8% go on to click the second option, with percentages dropping from there onwards• 77% of users choose organic over paid listings web design :: web development :: domains :: hosting :: seo
    43. 43. anything is possible....Getting it right means• More visitors• Increased income and enquiries• Out perform competitors• You take control• Advertising savingsSo why wouldn’t you do it? web design :: web development :: domains :: hosting :: seo
    44. 44. anything is possible....How Your Site Can Let YouDown?• Poor design• Poor content• Not compelling to users• Doesn’t load quickly• Too many gimmicks - sound, landing pages• Ease of navigation• W3C compliance web design :: web development :: domains :: hosting :: seo
    45. 45. anything is possible....Search Engine OptimisationWays You Can HelpYourself web design :: web development :: domains :: hosting :: seo
    46. 46. anything is possible....Self Help• Employ a good Web Design and SEO company!• Spend time on it - Like tending a garden• Get involved in social media - Facebook, Twitter, LinkedIn etc• Make use of the Google tools available - Key Word Tools, Analytics• Check what your competitors are doing• Backlinks• Meta dataAbove all, make it relevant! web design :: web development :: domains :: hosting :: seo
    47. 47. Selling
with
Social
Media
    48. 48. A
bit
about
me...
    49. 49. A
bit
about
me... • I
believe
in
hard
work
    50. 50. A
bit
about
me... • I
believe
in
hard
work • I
like
fast
cars,
Led
 Zeppelin,
Puccini,
the
 wriIen
word
    51. 51. A
bit
about
me... • I
believe
in
hard
work • I
like
fast
cars,
Led
 Zeppelin,
Puccini,
the
 wriIen
word • I
love
family,
friends
and
 my
Jack
Russell,
Eddie

    52. 52. A
bit
about
me... • I
believe
in
hard
work • I
like
fast
cars,
Led
 Zeppelin,
Puccini,
the
 wriIen
word • I
love
family,
friends
and
 my
Jack
Russell,
Eddie
 • I’m
passionate
about
 what
I
do
    53. 53. Not
convinced
about
Social
Media?• 96%
of
the
popula.on
under
30
 belongs
to
a
social
network
• 43%
of
55
to
74
year
olds
use
the
 internet
frequently
• Half
the
mobile
internet
traffic
in
 the
UK
is
for
Facebook
• 93%
of
social
media
users
believe
 that
a
company
should
have
a
 web
presence
in
social
media• 20%
of
tweets
–
83
messages
per
 second
–
contain
a
reference
to
a
 product
or
brand
    54. 54. Some
businesses
don’t
get
it
right!
    55. 55. But,
when
they
do
get
it
right...
    56. 56. Selling
through
Social
Media
    57. 57. 1.
Take
it
slow
    58. 58. 1.
Take
it
slow• Iden.fy
your
target
 audience
    59. 59. 1.
Take
it
slow• Iden.fy
your
target
 audience• Comment
on
blog
posts
    60. 60. 1.
Take
it
slow• Iden.fy
your
target
 audience• Comment
on
blog
posts• Retweet
(RT)
 thoughdully
    61. 61. 1.
Take
it
slow• Iden.fy
your
target
 audience• Comment
on
blog
posts• Retweet
(RT)
 thoughdully• Compliment
something
 that’s
been
wriIen
    62. 62. 1.
Take
it
slow• Iden.fy
your
target
 audience• Comment
on
blog
posts• Retweet
(RT)
 thoughdully• Compliment
something
 that’s
been
wriIen• Build
the
rela.onship
    63. 63. • Avoid
informa.on
 overload• Spread
your
content
out• Plan
it• Interact
not
adver.se
    64. 64. 2.
Give
something
back
    65. 65. 2.
Give
something
back • Share
a
white
paper
    66. 66. 2.
Give
something
back • Share
a
white
paper • Run
a
compe..on
    67. 67. 2.
Give
something
back • Share
a
white
paper • Run
a
compe..on • Invite
people
to
local
 events
    68. 68. 2.
Give
something
back • Share
a
white
paper • Run
a
compe..on • Invite
people
to
local
 events • Share
relevant
research
    69. 69. 2.
Give
something
back • Share
a
white
paper • Run
a
compe..on • Invite
people
to
local
 events • Share
relevant
research • Recommend
    70. 70. 2.
Give
something
back • Share
a
white
paper • Run
a
compe..on • Invite
people
to
local
 events • Share
relevant
research • Recommend • Make
an
introduc.on
    71. 71. • Incen.vise
users
to
link
 back
to
you• Backlinks
are
crucial
–
 TwiIer
and
Digg
are
 authorita.ve• Create
strategic
 partnerships
with
 clients
    72. 72. 3.
Give
it
your
best
shot
    73. 73. 3.
Give
it
your
best
shot• Don’t
communicate
for
 the
sake
of
it
    74. 74. 3.
Give
it
your
best
shot• Don’t
communicate
for
 the
sake
of
it• Try
to
make
a
genuine
 connec.on
    75. 75. • Build
communi.es• Build
a
base
of
contacts• Monitor
audience
 opinions• Measurable
data• Openness
and
trust
    76. 76. 4.
Be
brave
    77. 77. 4.
Be
brave• Reach
out
    78. 78. 4.
Be
brave• Reach
out• Update
people
on
 products
and
services
    79. 79. 4.
Be
brave• Reach
out• Update
people
on
 products
and
services• Build
buzz
and
 excitement!
    80. 80. 4.
Be
brave• Reach
out• Update
people
on
 products
and
services• Build
buzz
and
 excitement!• Try
video
    81. 81. • Auto
feeding
content• Avoid
repeat
content• Applica.ons
can
do
the
 job
for
you• Don’t
be
afraid
to
 experiment
    82. 82. 5.
Window
shopping
    83. 83. 5.
Window
shopping • Customers
will
want
to
 check
you
out
    84. 84. 5.
Window
shopping • Customers
will
want
to
 check
you
out • Expect
to
be
Googled!
    85. 85. 5.
Window
shopping • Customers
will
want
to
 check
you
out • Expect
to
be
Googled! • Consider
your
personal
 brand
and
online
 reputa.on
    86. 86. 5.
Window
shopping • Customers
will
want
to
 check
you
out • Expect
to
be
Googled! • Consider
your
personal
 brand
and
online
 reputa.on • Know
how
you
want
to
 be
seen
    87. 87. • Know
your
ne.queIe• Permanence
online• Consider
your
tone• Social
media
is
open
 and
democra.c
    88. 88. 6.
Let
your
personality
 shine
through!
    89. 89. 6.
Let
your
personality
 shine
through!• It’s
all
about
people!
    90. 90. 6.
Let
your
personality
 shine
through!• It’s
all
about
people!• Blog
    91. 91. 6.
Let
your
personality
 shine
through!• It’s
all
about
people!• Blog• Make
it
conversa.onal
    92. 92. 6.
Let
your
personality
 shine
through!• It’s
all
about
people!• Blog• Make
it
conversa.onal• Build
trust
    93. 93. If
you’re
not
already
doing
it...
    94. 94. If
you’re
not
already
doing
it...• Set
up
Google
and
 TwiIer
alerts
to
 generate
sales
leads
    95. 95. If
you’re
not
already
doing
it...• Set
up
Google
and
 TwiIer
alerts
to
 generate
sales
leads• Make
the
most
of
RSS
 Feeds
    96. 96. If
you’re
not
already
doing
it...• Set
up
Google
and
 TwiIer
alerts
to
 generate
sales
leads• Make
the
most
of
RSS
 Feeds• Use
a
site
like
 socialtoo.com
to
track
 and
manage
your
social
 graph
    97. 97. If
you’re
not
already
doing
it...• Set
up
Google
and
 TwiIer
alerts
to
 generate
sales
leads• Make
the
most
of
RSS
 Feeds• Use
a
site
like
 socialtoo.com
to
track
 and
manage
your
social
 graph• Use
geochirp
to
find
out

    98. 98. • Timing
is
everything
–
 Tweetdeck/Hootsuite• Schedule
posts• Pictures
speak
louder
 than
words• Use
tags
in
images,
 videos
and
posts• Use
data
to
drive
your
 campaigns• Stay
in
touch
with
your
 fans
    99. 99. Thank
you!


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