Welcome
History of the group• Started on LinkedIn March 2011• Fastest growing Networking group for the East Mids• June 2011 Rebran...
Groups Objectives• To connect businesses across the region• To provide a platform to promote its members• To provide low o...
How can you help.• Register your business on BizMidlands.co.uk• Join the group on LinkedIn• Follow @BizMids on Twitter• Po...
What’s on• WordPress in one day workshop 23rd September• September business networking Newark 20th September• Holiday Inn ...
BizGen Conference & ExpoTuesday 25th October 20119:00 - 5:00The Showroom Lincoln
BizGen Conference & Expo•   Free to attend          • Learn new ways to promote                              your business...
BizGen Conference & Expo             Why should you exhibit?• 57,000 businesses across the region                         ...
Promotion• Facebook ads and campaign• LinkedIn campaign• Lincolnshire Echo advertising• Newark advertiser advertising• Ban...
Price“One size” space from only £185
Register your interest   Bizmidlands.co.uk/show
90 no cost tips to boost your   enquiries and business
10 things to add to your Website        1. Develop E-Mailing list        2. Offer free guides        3. Make it easy to co...
10 PR Tips11. Offer a column in the local press12. Enter local/national award schemes13. Look for blogs on your target mar...
SEO Tips21.Create google account22.Google maps23.Add website to your LinkedIn profile24.Create a LinkedIn profile for your c...
20 tips for a sales landing page   31. Strong headline   32. Strong sub headline   33. Identify connection between you and...
20 tips for a sales landing page          41.More testimonials          42. Call to action          43. Risk reversal     ...
Top 10 blogging ideas     51. Industry news     52. Opinion     53. Interviews     54. Reviews     55. Q & A     56. Debat...
Top 10 twitter ideas    61. audioboo.fm    62. Tweet your new wins    63. Tweet your links    64. Get a bit.ly account    ...
Top 10 ways to increase your     Facebook fanbase        71. Landing page        72. Embed widgets        73. Invite your ...
Top 10 LinkedIn tips   81. Make your profile client focused   82. Get connecting   83. Use search to find potential clients ...
Business Breakers & Makers                        (These are examples for law firms, but you get the idea!!!)Breakers      ...
Thank you BizMidlands.co.uk admin@BizMidlands.co.uk @bizMids Lincolnshire and Nottinghamshire Business Network Facebook.co...
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Lincs networking final 23 8-2011

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Slides from the Lincoln Business Networking and 90 Low or no cost marketing tips

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  • Lincs networking final 23 8-2011

    1. 1. Welcome
    2. 2. History of the group• Started on LinkedIn March 2011• Fastest growing Networking group for the East Mids• June 2011 Rebranded BizMidlands• Reach - Lincs, Notts, Leics, Derbys• 350 engaged members• May 2011 Twitter and Facebook page launched• JuneWebsite
    3. 3. Groups Objectives• To connect businesses across the region• To provide a platform to promote its members• To provide low or no cost marketing initiatives• To attract business for its members• To offer help and guidance
    4. 4. How can you help.• Register your business on BizMidlands.co.uk• Join the group on LinkedIn• Follow @BizMids on Twitter• Post discussion on LinkedIn• Connect on Facebook (search BizMidlands)• Tweet the event #BizMids @BizMids• Encourage your contacts to join in• Connect to each other• Write a review of the meeting
    5. 5. What’s on• WordPress in one day workshop 23rd September• September business networking Newark 20th September• Holiday Inn Presents… 29th September• BizGen 2011 Lincoln 25th October
    6. 6. BizGen Conference & ExpoTuesday 25th October 20119:00 - 5:00The Showroom Lincoln
    7. 7. BizGen Conference & Expo• Free to attend • Learn new ways to promote your business• Free speed networking • Four speed networking sessions• Free business help • 35+ business exhibitions• Free training • Dozens of give-aways to visitors• Free workshops including an iPad 2• Free business ideas • Charity auction• Make new contacts • Charity raffle
    8. 8. BizGen Conference & Expo Why should you exhibit?• 57,000 businesses across the region • Obtain more leads• Only one exhibiter per category • Full day event• Competitive pricing model • Heavily promoted• Meet 100s of businesses • Guest speaker opportunities• Free speed networking • Featured listing in the show guide• Showcase your business • Listing in the post show email campaign• Make new contacts
    9. 9. Promotion• Facebook ads and campaign• LinkedIn campaign• Lincolnshire Echo advertising• Newark advertiser advertising• Banner advertising• Word of mouth campaign• Twitter campaign• Email campaign
    10. 10. Price“One size” space from only £185
    11. 11. Register your interest Bizmidlands.co.uk/show
    12. 12. 90 no cost tips to boost your enquiries and business
    13. 13. 10 things to add to your Website 1. Develop E-Mailing list 2. Offer free guides 3. Make it easy to contact you 4. Live person on your site 5. Make your copy sell 6. Promise benefit 7. Add link button 8. Add surveys and polls 9. Update news regularly 10. Publish testimonials
    14. 14. 10 PR Tips11. Offer a column in the local press12. Enter local/national award schemes13. Look for blogs on your target market14. Publish “how 2 guides”15. Offer your expertise to local press16. Have an open day or breakfast meeting17. Join PRweb.com18. Prompt Customer feedback questionpro.com19. Join linkedIn.com20. Ask your clients for testimonials
    15. 15. SEO Tips21.Create google account22.Google maps23.Add website to your LinkedIn profile24.Create a LinkedIn profile for your company25.Create Facebook page26.Create Twitter account27.Post web links to Twitter/Facebook/LinkedIn28.Create YouTube Channel29.Comment on blog post30.List your site on free directories
    16. 16. 20 tips for a sales landing page 31. Strong headline 32. Strong sub headline 33. Identify connection between you and the buyer 34. What i’ve got for you 35. Testimonial 36. Pull out juicy benefit from testimonial 37. More testimonials 38. Detailed description of the offer 39. Part one of the offer followed by pt two etc with bullets 40. Objections
    17. 17. 20 tips for a sales landing page 41.More testimonials 42. Call to action 43. Risk reversal 44. P.S. 45. Additional points 46. Make it scanable 47. Test different headlins 48. Images alt text 49.You are not the customer 50. Keep it simple
    18. 18. Top 10 blogging ideas 51. Industry news 52. Opinion 53. Interviews 54. Reviews 55. Q & A 56. Debates 57. Lists 58. How to 59. Tips 60. Surveys
    19. 19. Top 10 twitter ideas 61. audioboo.fm 62. Tweet your new wins 63. Tweet your links 64. Get a bit.ly account 65. Launch at twitpoll 66. repeat old successful tweets 67. Tweet a photograph 68. Drive by tweets 69. Tweet a video 70. #FF
    20. 20. Top 10 ways to increase your Facebook fanbase 71. Landing page 72. Embed widgets 73. Invite your contacts 74. Add email signature 75. Use Facebook apps 76. Link to Twitter 77. Get fans to join by SMS (txt 32665 fan bizmidlands 78. Add button to your site and emails 79. Facebook ads 80. Facebook like widget
    21. 21. Top 10 LinkedIn tips 81. Make your profile client focused 82. Get connecting 83. Use search to find potential clients 84. Give testimonials 85. Helpful headline (helping clients win more business) 86. Join groups 87. Connect to group members 88. Connect your twitter acc 89. Get RSS feeds for questions 90. Answer questions
    22. 22. Business Breakers & Makers (These are examples for law firms, but you get the idea!!!)Breakers Makers1. Cant get hold of anyone 1. Guarantee to speak to lawyer working on your file2. No one returns my calls 2. Calls returned within 1 hour guaranteed3. Bill shock 3. Guaranteed no bill shocks4. Don’t understand process 4. Everything explained & free access to web resources5. Don’t know what is going on 5. Web tracking & text updates6. Have to take time off work to visit firm 6. Opening times to suit you7. Don’t want to pay referral fees 7. No referral fees guaranteed8. Completion does not suit 8. Completion date to suit you9. Don’t understand Legalese 9. All explained in easy English
    23. 23. Thank you BizMidlands.co.uk admin@BizMidlands.co.uk @bizMids Lincolnshire and Nottinghamshire Business Network Facebook.com/BizMidlands
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