Data can be dynamite

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Data marketing and how best to manage your data in house

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Data can be dynamite

  1. 1. A presentation given by Mike Martin Director Admar Ltd at the BizGen Conference and Expo Lincoln
  2. 2. Data can be DynamiteWill your data Grow or Blow your company? By Mike Martin ADMAR - The UK Data Specialists
  3. 3. Is your marketing Plan Built onFirm Foundations?
  4. 4. Data Profiling
  5. 5. Purchased Lists – Questions you need to ask!? How list sourced – did collection comply with the D.P.A?? When was it last updated? What screening has been applied and When?? Multiple or Single Use? Are selection charges made s? What are your minimum fees? Can I excluded existing data? Limitations of Use? Can I resell? Named contacts or generic
  6. 6. Data Decay
  7. 7. Data Protection Act
  8. 8. Thank Youfor further information visit www.admar.co.uk
  9. 9. BizMidlands.co.uk

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