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11 step blogging guide

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Transcript

  • 1. Malcolm York
  • 2. 11 Step Blogging Guide
  • 3. Step 1: Complete theBlogging WorksheetRelevant topicsSuitable for your audienceInteresting topicsBrainstormGuideTop 10 etc
  • 4. Step 2: Write a Blog Article200 – 400 wordsSelect keywordsBe concerned about contentDon’t get distracted (adding links or pictures)Focus on what your audience wants
  • 5. Step 3: Add an ImageNow think about imagesWhere to find themBe relevantMatch file name with Alt tagUse images from Creative Commons
  • 6. Step 4: Create Keyword- Rich Anchor Text Links Now add links 1 or 2 is generally enough Link to external sites Example link there are five reasons for choosing a local marketing company in Lincoln
  • 7. Step 5: Add a Call to ActionEvery post should have a call to actionEnd of articleIdeally related to articlePromote your current relevant offers
  • 8. Step 6: Create KeyTakeaways for Each ArticleShould include 1 -5 key takeawaysShould stimulate commentsClose with a question if possibleTurn it into a lead generation machine
  • 9. Step 7: Create WhitespaceWhite space is your friendAvoid long paragraphsMost readers skimRelevant sub heads
  • 10. Step 8: Bold Important and Compelling TextHelps readers skimGives them an overview of the postSearch engines place more emphasisBolding will help your SEO
  • 11. Step 9: Write a Strong Meta DescriptionThink of a META description as a 150 wordCALL TO ACTIONSpeak to your SEO expert
  • 12. Step 10: Tag the Article Make it easy to find by tagging No more than three tags per article Think of what you would use to summarise the post
  • 13. Step 11: The Two Golden Rules of FrequencyPost at least once per weekNever on the same day
  • 14. malcolmyork.co.uk/deal 01636 302080

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