11 step blogging guide

Malcolm York

11 Step Blogging Guide

Step 1: Complete theBlogging WorksheetRelevant topicsSuitable for your audienceInteresting topicsBrainstormGuideTop 10 etc

Step 2: Write a Blog Article200 – 400 wordsSelect keywordsBe concerned about contentDon’t get distracted (adding links or pictures)Focus on what your audience wants

Step 3: Add an ImageNow think about imagesWhere to find themBe relevantMatch file name with Alt tagUse images from Creative Commons

Step 4: Create Keyword- Rich Anchor Text Links Now add links 1 or 2 is generally enough Link to external sites Example link there are five reasons for choosing a local marketing company in Lincoln

Step 5: Add a Call to ActionEvery post should have a call to actionEnd of articleIdeally related to articlePromote your current relevant offers

Step 6: Create KeyTakeaways for Each ArticleShould include 1 -5 key takeawaysShould stimulate commentsClose with a question if possibleTurn it into a lead generation machine

Step 7: Create WhitespaceWhite space is your friendAvoid long paragraphsMost readers skimRelevant sub heads

Step 8: Bold Important and Compelling TextHelps readers skimGives them an overview of the postSearch engines place more emphasisBolding will help your SEO

Step 9: Write a Strong Meta DescriptionThink of a META description as a 150 wordCALL TO ACTIONSpeak to your SEO expert

Step 10: Tag the Article Make it easy to find by tagging No more than three tags per article Think of what you would use to summarise the post

Step 11: The Two Golden Rules of FrequencyPost at least once per weekNever on the same day

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11 step blogging guide

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