10 business boosting tips for marketing

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10 business boosting tips for marketing

  1. 1. A presentation given by Jo WilsonDirector Fill The Gap Marketing Ltd at the BizGen Conference and Expo Lincoln
  2. 2. 10 business boosting tipsfor marketing your company
  3. 3. Focus. Focus. Focus.
  4. 4. Create a very specific profile of your ideal client or clients
  5. 5. Hello. Will you marry me? I know it’s our first date, but MARRY ME!
  6. 6. Hello. Will you marry me?
  7. 7. Marketing is a systemThe magical formula: AIDA.Well, almost magicalAttentionInterestDesireAction
  8. 8. Ask your clients for their input. They KNOW
  9. 9. Be very clear and specificabout why you are special
  10. 10. Different products for different types of client. The client continuum Know Like Trust Buy ReferJohn Jantsch
  11. 11. Social Media Central
  12. 12. Content is King – create some!
  13. 13. Client Testimonials – get some!“Jo has great knowledge and experience in marketing. Jo created agreat marketing plan for us, her approach is friendly but professionalat all times and she delivers what she says she will, when she saidshe would".Mrs Lesley Butlin, Director, Weight Wise Academy
  14. 14. Words that cut like a knife – write some!
  15. 15. Thank you for listening For more useful information to help you to grow your business you can: visit our website www.fillthegapmarketing.co.ukfollow me on Twitter @JoFilltheGap, read our blog, or LinkIn Please do!
  16. 16. BizMidlands.co.uk

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