About Lead Canadian marketing and communications function for $11-billion financial services leader
Lead a cross-functional team of internal and external resources to build demand and brand equity
Developed thought leadership strategy for the Canadian brand
Increased earned media impressions by 150% in two years
Managed crisis planning, including media readiness, for two sensitive staffing changes and a divestiture
Respond to media enquiries, including byline requests
Manage multiple external branding, creative and media relations agencies; conducted extensive agency review in 2012
Launched new small business product to Canadian market – exceeded sales target by...