One fine body…
- Canada,ON, Canada
- Work Director of Marketing & Communications
- Industry Advertising / Marketing / PR
- Website http://bizmarketer.wordpress.com
- About Lead Canadian marketing and communications function for $11-billion financial services leader Lead a cross-functional team of internal and external resources to build demand and brand equity Developed thought leadership strategy for the Canadian brand Increased earned media impressions by 150% in two years Managed crisis planning, including media readiness, for two sensitive staffing changes and a divestiture Respond to media enquiries, including byline requests Manage multiple external branding, creative and media relations agencies; conducted extensive agency review in 2012 Launched new small business product to Canadian market – exceeded sales target by...
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