• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Big Boy Tamales
 

Big Boy Tamales

on

  • 412 views

business plan sample

business plan sample

Statistics

Views

Total Views
412
Views on SlideShare
412
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Big Boy Tamales Big Boy Tamales Presentation Transcript

    • BIG BOY TAMALES #1 PROMOTION stuart scudder
    • Market Summary
      • Market: The census tract has a population including 3000 families etc.
      • Competition: The area is underserved with only two fast food restaurants, which are independent and one family restaurant.
      • Market share: leadership, players, market shifts, costs, pricing, competition
      Community sales buildup Breakfasts, lunch And dinner potential Extended projection Time Number of customers
    • Product Definition
      • Menu proposed: Breakfast will include traditional American and Latin items, such as eggs rancheros and tamales. Breakfasts with hot drink will start at $3.
      • Lunch and dinner will include sandwiches and two lunch specials for under $6.
    • Competition
      • The competitive landscape
        • Provide an overview of product competitors, their strengths and weaknesses
        • Position each competitor’s product against new product
      A B C D Performance Price
    • Positioning
      • Positioning of product or service
        • Statement that distinctly defines the product in its market and against its competition over time
      • Consumer promise
        • Statement summarizing the benefit of the product or service to the consumer
    • Communication Strategies
      • Messaging by audience
      • Target consumer demographics
    • Packaging & Fulfillment
      • Product packaging
        • Discuss form-factor, pricing, look, strategy
        • Discuss fulfillment issues for items not shipped directly with product
      • COGs
        • Summarize Cost of Goods and high-level Bill of Materials
    • Launch Strategies
      • Launch plan
        • If product is being announced
      • Promotion budget
        • Supply back up material with detailed budget information for review
      Phase 1 Phase 2 Phase 3 Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Aug
    • Public Relations
      • Strategy & execution
        • PR strategies
        • PR plan highlights
        • Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.
    • Advertising
      • Strategy & execution
        • Overview of strategy
        • Overview of media & timing
        • Overview of ad spending
    • Other Promotion
      • Direct marketing
        • Overview of strategy, vehicles & timing
        • Overview of response targets, goals & budget
      • Third-party marketing
        • Co-marketing arrangements with other companies
      • Marketing programs
        • Other promotional programs
    • Pricing
      • Pricing
        • Summarize specific pricing or pricing strategies
        • Compare to similar products
      • Policies
        • Summarize policy relevant to understanding key pricing issues
    • Distribution
      • Distribution strategy
      • Channels of distribution
        • Summarize channels of distribution
      • Distribution by channel
        • Show plan of what percent share of distribution will be contributed by each channel -- a pie chart might be helpful
    • Vertical Markets/Segments
      • Vertical market opportunities
        • Discuss specific market segment opportunities
        • Address distribution strategies for those markets or segments
        • Address use of third-party partner role in distribution to vertical markets
    • International
      • International distribution
        • Address distribution strategies
        • Discuss issues specific to international distribution
      • International pricing strategy
      • Localization issues
        • Highlight requirements for local product variations
    • Success Metrics
      • First year goals
      • Additional year goals
      • Measures of success/failure
      • Requirements for success
    • Schedule
      • 18-month schedule highlights
      • Timing
        • Isolate timing dependencies critical to success
      Task 2 Task 3 Task 4 Task 1 Milestone Jan Feb Mar Apr May Jun July Sep Oct Nov Dec Aug