Your SlideShare is downloading. ×
0
NEW ZEALAND 2007
Ho hum: three weeks in New Zealand … Pfizer Ford Gap Chrysler Yahoo ??? ???
“ I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a ...
The  last  word:  There is  no  last word.
Flat as a Pancake (Or Worse) Wal*Mart … Dell … Intel … Home Depot … Microsoft … GE
“ It is  not  the strongest of the species that survives,  nor  the most intelligent, but  the one most responsive  to cha...
Tom Peters’ X25* EXCELLENCE. ALWAYS. The VNU Fine Jewelry CEO Summit Atlanta/21 February 2007 * In Search of Excellence  1...
$798
7X.  730A-800P.  F12A . * * ’93-’03/10 yr annual return: CB: 29%; WM: 17%;  HD: 16%.  Mkt Cap: 48% p.a.
Jim’s Group
“ Why in the world did you go to S iberia ?”
Excellence1982: The Bedrock “Eight Basics” 1. A Bias for  Action 2. Close to the  Customer 3. Autonomy and Entrepreneurshi...
Enter p rise * ** (*at its best):   An  emotional ,  vital ,  innovative ,  joyful ,  creative ,  entrepreneurial  endeavo...
EXCELLENCE. INNOVATE. OR DIE.
try it. Try it. Try it. Try it.  Try it.  Try it. Try it. Try it.  Screw it up.  Try it. Try it. Try it. Try it. Try it. T...
do things.
“ We have a ‘strategic  plan.’ It’s called  doing things .”   — Herb Kelleher
drill.
“ This is so simple it sounds stupid, but it is amazing how few oil people really understand that  you only find oil if yo...
Screw. things. Up.
Sam’s  Secret  #1!
“ Reward   excellent failures.  Punish   mediocre successes.” Phil Daniels, Sydney exec
try. Miss. try.
READY. FIRE! AIM. Ross Perot (vs  “ Aim! Aim! Aim!”   /EDS vs GM/1985)
“ You miss  100 %   of the shots you never take.”   —Wayne   Gretzky
EXCELLENCE 4/40 DECENTRALIZATION. EXECUTION. ACCOUTABILITY. 6 :15A.M.
The Value-added Ladder/  MEMORABLE CONNECTION Spellbinding Experiences   Services Goods  Raw Materials
“ Experiences  are as distinct from services as services are from goods.”   —Joe Pine & Jim Gilmore,  The Experience Econo...
Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride t...
C X O * *Chief e X perience Officer
“ Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.”  ...
The Value-added Ladder/   EMOTION Dreams Come True Spellbinding Experiences   Services Goods  Raw Materials
The Marketing of Dreams (Dreamketing) Dreamketing :  Touching the clients’ dreams. Dreamketing :  The art of telling stori...
C DM * *Chief Dream Merchant
The Value-added Ladder/  ECSTASY   Lovemark   Dreams Come True  Spellbinding Experiences Services Goods Raw Materials
“ Brands have run out of juice. They’re  dead .”   —Kevin Roberts/Saatchi & Saatchi
 
Brand ………………………………………………….  Lovemark Recognized by consumers ……………….  Loved by   People Generic …………………………………………………  Perso...
C L   O * *Chief  Lovemar k  Officer
“ Women are   the   majority market”   —Fara Warner/ The Power of the Purse
“ Women don’t buy  brands.  They  join them .” EVEolution
Selling to men:   The  TRANSACTION  Model Selling to Women:   The  RELATIONAL  Model Source:  Selling to Men, Selling to W...
The Perfect Answer Jill and Jack buy slacks in black…
 
1. Men and women are different. 2. Very different. 3.  VERY, VERY DIFFERENT . 4. Women & Men have a-b-s-o-l-u-t-e-l-y   no...
10.  Women’s Market = Opportunity No. 1.
Internet users:  60% *   *“manage their lives and the lives of their families”  —Kelley Mooney, president, Resource Intera...
“ Forget  China ,  India  and the  Internet : Economic Growth Is Driven by  Women .”   —Headline,  Economist , April 15, 2...
10 UNASSAILABLE REASONS WOMEN RULE Women  make [all] the financial decisions. Women  control [all] the wealth. Women  [sub...
7/31 6/32
“ The Bottleneck Is at the Top of the Bottle” “Where are you likely to find people with the least diversity of experience,...
!!!!!!!!!!!!!!!!! “ People turning 50 today have  more than   half  of their adult life ahead of them.”   —Bill Novelli,  ...
EXCELLENCE. BEDROCK. LEADERSHIP. The 9Ps.
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
“ People want to be part of something larger than themselves .  They want to be part of something they’re really  proud  o...
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
“ Nothing is so contagious as enthusiasm.”   —Samuel Taylor Coleridge
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
“ The role of the Director is  to create a space where the actors and  actresses  can   become more than they’ve ever been...
Servant Leadership /Robert Greenleaf 1.  Do those served grow as persons?   2.  Do they, while being served,  become healt...
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
25
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
“ The  First   step  in a ‘dramatic’ ‘organizational change program’ is obvious— dramatic   personal  change !”   —RG
“ You must  be   the change you wish to see in the world.” Gandhi
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
Relentless :   “One of my superstitions had always been when I started to go anywhere or to do anything,   not   to turn  ...
"Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but...
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
“ Leaders  ‘ do ’  people.  Period.”   —Anon.
“ Leaders  ‘ SERVE ’  people.  Period.”   —Anon.
Brand = Talent.
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
Kevin Roberts’ Credo 1 . Ready. Fire! Aim. 2. If it ain’t broke ... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. P...
PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE .  Potent . Positive .
The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it....
On NELSON:   “[other] admirals more frightened of losing than anxious to win”
EX CELLE ALW AYS .
Upcoming SlideShare
Loading in...5
×

Tom Peters at National Jeweler Network's CEO Summit

2,220

Published on

Tom Peters original file at http://www.tompeters.com/slides/content.php

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,220
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
118
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Transcript of "Tom Peters at National Jeweler Network's CEO Summit"

    1. 1. NEW ZEALAND 2007
    2. 2. Ho hum: three weeks in New Zealand … Pfizer Ford Gap Chrysler Yahoo ??? ???
    3. 3. “ I am often asked by would-be entrepreneurs seeking escape from life within huge corporate structures, ‘How do I build a small firm for myself?’ The answer seems obvious : Buy a very large one and just wait .” —Paul Ormerod, Why Most Things Fail: Evolution, Extinction and Economics
    4. 4. The last word: There is no last word.
    5. 5. Flat as a Pancake (Or Worse) Wal*Mart … Dell … Intel … Home Depot … Microsoft … GE
    6. 6. “ It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change .” —Charles Darwin
    7. 7. Tom Peters’ X25* EXCELLENCE. ALWAYS. The VNU Fine Jewelry CEO Summit Atlanta/21 February 2007 * In Search of Excellence 1982-2007
    8. 8. $798
    9. 9. 7X. 730A-800P. F12A . * * ’93-’03/10 yr annual return: CB: 29%; WM: 17%; HD: 16%. Mkt Cap: 48% p.a.
    10. 10. Jim’s Group
    11. 11. “ Why in the world did you go to S iberia ?”
    12. 12. Excellence1982: The Bedrock “Eight Basics” 1. A Bias for Action 2. Close to the Customer 3. Autonomy and Entrepreneurship 4. Productivity Through Peo p le 5. Hands On , Value-Driven 6. Stick to the Knitting 7. Simple Form, Lean Staff 8. Simultaneous Loose-Tight Properties”
    13. 13. Enter p rise * ** (*at its best): An emotional , vital , innovative , joyful , creative , entrepreneurial endeavor that elicits maximum concerted human potential in the wholehearted service of others . *** **Excellence. Always. ***Employees, Customers, Suppliers, Communities, Owners, Temporary partners
    14. 14. EXCELLENCE. INNOVATE. OR DIE.
    15. 15. try it. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. Try it. Try it. Try it. Try it. Try it. Try it. Try it. Screw it up. it. Try it. Try it. try it. Try it. Screw it up. Try it. Try it. Try it.
    16. 16. do things.
    17. 17. “ We have a ‘strategic plan.’ It’s called doing things .” — Herb Kelleher
    18. 18. drill.
    19. 19. “ This is so simple it sounds stupid, but it is amazing how few oil people really understand that you only find oil if you drill wells . You may think you’re finding it when you’re drawing maps and studying logs, but you have to drill.” Source: The Hunters , by John Masters, Canadian O & G wildcatter
    20. 20. Screw. things. Up.
    21. 21. Sam’s Secret #1!
    22. 22. “ Reward excellent failures. Punish mediocre successes.” Phil Daniels, Sydney exec
    23. 23. try. Miss. try.
    24. 24. READY. FIRE! AIM. Ross Perot (vs “ Aim! Aim! Aim!” /EDS vs GM/1985)
    25. 25. “ You miss 100 % of the shots you never take.” —Wayne Gretzky
    26. 26. EXCELLENCE 4/40 DECENTRALIZATION. EXECUTION. ACCOUTABILITY. 6 :15A.M.
    27. 27. The Value-added Ladder/ MEMORABLE CONNECTION Spellbinding Experiences Services Goods Raw Materials
    28. 28. “ Experiences are as distinct from services as services are from goods.” —Joe Pine & Jim Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage
    29. 29. Experience: “Rebel Lifestyle!” “What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns and have people be afraid of him.” Harley exec, quoted in Results-Based Leadership
    30. 30. C X O * *Chief e X perience Officer
    31. 31. “ Courtesies of a small and trivial character are the ones which strike deepest in the grateful and appreciating heart.” —Henry Clay
    32. 32. The Value-added Ladder/ EMOTION Dreams Come True Spellbinding Experiences Services Goods Raw Materials
    33. 33. The Marketing of Dreams (Dreamketing) Dreamketing : Touching the clients’ dreams. Dreamketing : The art of telling stories and entertaining. Dreamketing : Promote the dream, not the product. Dreamketing : Build the brand around the main dream. Dreamketing : Build the “buzz,” the “hype,” the “cult.” Source: Gian Luigi Longinotti-Buitoni
    34. 34. C DM * *Chief Dream Merchant
    35. 35. The Value-added Ladder/ ECSTASY Lovemark Dreams Come True Spellbinding Experiences Services Goods Raw Materials
    36. 36. “ Brands have run out of juice. They’re dead .” —Kevin Roberts/Saatchi & Saatchi
    37. 38. Brand …………………………………………………. Lovemark Recognized by consumers ………………. Loved by People Generic ………………………………………………… Personal Presents a narrative ………………….. Creates a Love story The promise of quality ……………… A touch of Sensuality Symbolic ………………………………………………….. Iconic Defined ………………………………………………….. Infused Statement ………………………………………………….. Story Defined attributes ……………………... Wrapped in Mystery Values ………………………………………………………. Spirit Professional …………………………... Passionately Creative Advertising agency ………………………….. Ideas company Source: Kevin Roberts, Lovemarks
    38. 39. C L O * *Chief Lovemar k Officer
    39. 40. “ Women are the majority market” —Fara Warner/ The Power of the Purse
    40. 41. “ Women don’t buy brands. They join them .” EVEolution
    41. 42. Selling to men: The TRANSACTION Model Selling to Women: The RELATIONAL Model Source: Selling to Men, Selling to Women , Jeffery Tobias Halter
    42. 43. The Perfect Answer Jill and Jack buy slacks in black…
    43. 45. 1. Men and women are different. 2. Very different. 3. VERY, VERY DIFFERENT . 4. Women & Men have a-b-s-o-l-u-t-e-l-y nothing in common. 5. Women buy lotsa stuff. 6. WOMEN BUY A-L-L THE STUFF . 7. Women’s Market = Opportunity No. 1. 8. Men are (STILL) in charge. 9. MEN ARE … TOTALLY, HOPELESSLY CLUELESS ABOUT WOMEN.
    44. 46. 10. Women’s Market = Opportunity No. 1.
    45. 47. Internet users: 60% * *“manage their lives and the lives of their families” —Kelley Mooney, president, Resource Interactive Source: Fara Warner, The Power of the Purse
    46. 48. “ Forget China , India and the Internet : Economic Growth Is Driven by Women .” —Headline, Economist , April 15, 2006, Leader, page 14
    47. 49. 10 UNASSAILABLE REASONS WOMEN RULE Women make [all] the financial decisions. Women control [all] the wealth. Women [substantially] outlive men. Women start most of the new businesses. Women’s work force participation rates have soared worldwide. Women are closing in on “same pay for same job.” Women are penetrating senior ranks rapidly [even if the pace is slow for the corner office per se]. Women’s leadership strengths are exceptionally well aligned with new organizational effectiveness & value-added imperatives. Women are better salespersons than men. Women buy [almost] everything—commercial as well as consumer goods. So what exactly is … the point of men ?
    48. 50. 7/31 6/32
    49. 51. “ The Bottleneck Is at the Top of the Bottle” “Where are you likely to find people with the least diversity of experience, the largest investment in the past, and the greatest reverence for industry dogma: At the to p!” — Gary Hamel/ Harvard Business Review
    50. 52. !!!!!!!!!!!!!!!!! “ People turning 50 today have more than half of their adult life ahead of them.” —Bill Novelli, 50+: Igniting a Revolution to Reinvent America
    51. 53. EXCELLENCE. BEDROCK. LEADERSHIP. The 9Ps.
    52. 54. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    53. 55. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    54. 56. “ People want to be part of something larger than themselves . They want to be part of something they’re really proud of, that they’ll fight for , sacrifice for , trust .” — Howard Schultz, Starbucks ( IBD /09.05)
    55. 57. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    56. 58. “ Nothing is so contagious as enthusiasm.” —Samuel Taylor Coleridge
    57. 59. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    58. 60. “ The role of the Director is to create a space where the actors and actresses can become more than they’ve ever been before, more than they’ve dreamed of being .” —Robert Altman, Oscar acceptance speech
    59. 61. Servant Leadership /Robert Greenleaf 1. Do those served grow as persons? 2. Do they, while being served, become healthier, wiser, freer, more autonomous, more likely themselves to become servants?
    60. 62. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    61. 63. 25
    62. 64. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    63. 65. “ The First step in a ‘dramatic’ ‘organizational change program’ is obvious— dramatic personal change !” —RG
    64. 66. “ You must be the change you wish to see in the world.” Gandhi
    65. 67. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    66. 68. Relentless : “One of my superstitions had always been when I started to go anywhere or to do anything, not to turn back , or stop, until the thing intended was accomplished.” —Grant
    67. 69. "Life is not a journey to the grave with the intention of arriving safely in one pretty and well preserved piece, but to skid across the line broadside, thoroughly used up, worn out, leaking oil, shouting ‘ GERONIMO!’ ” — Bill McKenna, professional motorcycle racer ( Cycle magazine)
    68. 70. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    69. 71. “ Leaders ‘ do ’ people. Period.” —Anon.
    70. 72. “ Leaders ‘ SERVE ’ people. Period.” —Anon.
    71. 73. Brand = Talent.
    72. 74. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    73. 75. Kevin Roberts’ Credo 1 . Ready. Fire! Aim. 2. If it ain’t broke ... Break it! 3. Hire crazies. 4. Ask dumb questions. 5. Pursue failure. 6. Lead, follow ... or get out of the way! 7. Spread confusion. 8. Ditch your office. 9. Read odd stuff. 10. Avoid moderation !
    74. 76. PURPOSE . PASSION . Potential . Presence . Personal . PERSISTENCE . PEOPLE . Potent . Positive .
    75. 77. The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo
    76. 78. On NELSON: “[other] admirals more frightened of losing than anxious to win”
    77. 79. EX CELLE ALW AYS .
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×