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Social Media Performance Quotient of E-Commerce Brands (India, 2012)
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Social Media Performance Quotient of E-Commerce Brands (India, 2012)

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This report has been created on the social interaction data of around 100 ecommerce Indian brands comprising of about 1.5 million mentions from September to December 2012, using BoxMyTalk as the ...

This report has been created on the social interaction data of around 100 ecommerce Indian brands comprising of about 1.5 million mentions from September to December 2012, using BoxMyTalk as the social monitoring and analytic platform. The social data across Twitter, Facebook, Google+, Tumblr and 20 major consumer sites has been monitored and analyzed on various important social metrics to assemble this report. The primary objective is to bring out a comprehensive and insightful social media report on ecommerce industry in India.

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Social Media Performance Quotient of E-Commerce Brands (India, 2012) Presentation Transcript

  • 1. Social Quotient of E- Commerce Brands (India, 2012)
  • 2. Ecommerce Scenario in India• Even though India boasts of an Internet population of 130 million+, the penetration of ecommerce is low as compared to markets like the United States and the United Kingdom.• Indian e-commerce market growth: – 2009 $2.5 billion – 2011 $6.3 billion – 2015 $34.2 billion (projected)
  • 3. The Aim of Ecommerce Report• Based on the social interaction data of around 100 ecommerce Indian brands from September to December 2012, approximately 1.5 Million social mentions• Used BoxMyTalk as the social monitoring and analytics platform• The social data across Twitter, Facebook, Google+, Tumblr and 20 major consumer sites monitored and analyzed on various important social metrics• Primary objective is to bring out a comprehensive and insightful social media report on ecommerce industry in India.
  • 4. Aspects Explore Through Our Research• Customer Satisfaction• Customer Sentiment• Follow-up by Brands• Followers• Category Specific Sentiment – Delivery – Customer Support – Brand Perception• Brand Affinity• Most Engaging Tweets
  • 5. Customer Satisfaction ScoreCustomer Satisfaction Score is the measure of consumer satisfactionbased on direct interaction between consumers and brands.
  • 6. Sentiment ScoreSentiment Score is based on all social mentions about thebrand, excluding all offers and promotional campaigns. This metric is ameasure of the overall sentiment of the brand on social media platforms.
  • 7. Follow-up by BrandsFollow-up by brands is based on the conversations that took placebetween the customers and brands on social media platforms. And howmuch time brands take to answer to customer queries.
  • 8. Follower IndexFollowers Index is based on the change in follower count ofBrands.
  • 9. Category Specific Sentiment : DeliveryBased on the social mentions about the delivery services ofa particular brand.
  • 10. Category Specific Sentiment : Customer SupportBased on the social mentions about the customer supportservices of a particular brand.
  • 11. Category Specific Sentiment : Brand PerceptionBased on the social mentions about the particularbrands, including news, offers and pricing.
  • 12. Brand AffinityBased on the social mentions where two or more brandsare mentioned / compared.
  • 13. Download Full Report Download