03

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03

  1. 1. Kingfisher School of Business and Finance
  2. 2.  Understand and assess a situation  Determine communication needs  Choose best available communication strategy  Implement appropriate strategies
  3. 3.  Purpose  Audience  Medium  Genre/Conventions  Technologies
  4. 4.  Why are you communicating?  Common purposes: ◦ Inform ◦ Persuade ◦ Propose a solution ◦ Define  Purpose defines the desired outcome of a communication.
  5. 5.  To whom are you communicating?  Consider: ◦ What your audience already knows ◦ Who they are (demographics and status) ◦ Where they are ◦ What your relationship to them is  Different audiences have different reactions to the same text.
  6. 6.  What form will your message take? ◦ Spoken ◦ Written  Print  Digital  Print and Digital  Form determines how information can be conveyed.
  7. 7.  What type of communication are you producing?  What are the “rules” for that type of document?  Genres determine rules for a document’s content, form, and presentation.
  8. 8.  What technologies will be used to communicate? ◦ Computers ◦ Specialized software ◦ Printers ◦ Pen and Pencil  How do these technologies affect the communication?
  9. 9.  Determine purpose  Analyze audience  Identify possible choices for: ◦ Genre ◦ Medium ◦ Technologies  Decide which genres, media, and technologies would work best with audience needs and expectations  Implement communication strategy
  10. 10.  Determine purpose  Analyze audience  Identify possible choices for: ◦ Genre ◦ Medium ◦ Technologies  Decide which genres, media, and technologies would work best with audience needs and expectations  Implement communication strategy

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