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Claudio Perrone - Outstanding Presentations
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Claudio Perrone - Outstanding Presentations

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  • Find a compelling dramatic story in which your area/product/technology plays a key role and structure your presentation around that story
  • Corporate politics.Lack of shared values.Weak communication skills.These, and many others, are reasons why most IT projects fail.IT project success rate 1994: 15%IT project success rate 2004: 34%In 1994, 75% of projects failed to meet customer expectations, 30% never see the light of day. 50% are 200% over budget.Most projects are challenged on the basis of lack of “soft skills”, not hard skills.We tend to worry so much on our technical skills, that we tend to forget this “tiny aspect”. Our employers forget this too, so maybe this is a problem.
  • How do you see the world around you?
  • Transcript

    • 1. Storytelling
      techniquesfor crafting
      Outstanding Presentations
      Claudio Perrone
    • 2. How relevant are presentations to your career?
    • 3. In late 2007, I was leading a happy life
    • 4. One day, my phone rang…
    • 5. I was offered to speak at a BIG conference
    • 6. On the one hand,it was a fantastic opportunity
    • 7. On the other hand, public speakingscared me to death
    • 8. Year: 1997Location: C.E.R.N.
    • 9. I trained 15 scientists for a week
    • 10. They skinned me alive
    • 11. I’ll never forget that experience…
    • 12. There was no way I was going face another possible humiliation
    • 13. Besides, I could brain-damage people with PowerPoint
    • 14. What would you do?
    • 15. 1
      Move Beyond
      Bullet Points
    • 16. In Feb 2008, I joined the revolution
    • 17.
      Simplicity
      is the ultimate
      sophistication
      --- Leonardo Da Vinci
    • 18. Despite my efforts, my firstdry-run was a disaster
    • 19. I had strong images, but lack of structure confused the audience
    • 20. At first, I created a “logical” outline
      Main Point: Agility + Communication + Creativity lead to success
      1. Supporting detail: Agility
      2. Supporting detail: Communication
      3. Supporting detail: Creativity
      Summary: Agility + Communication + Creativity lead to success
    • 21. Then, I discovered BBP!
    • 22. Let’s “script” the first 5 slides
      Screenwriting techniques for crafting outstanding presentations
      The downturn threatens the future of many individuals and organizations
      You are an entrepreneur, meeting an investor for the first time
      I suggests…
      Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade
      You’d love them to invest
      in your great idea
      Investors can be so
      hard to persuade
    • 23. Let’s see how they “play”
      Action!
    • 24. The downturn threatens the future of many individuals and organizations
    • 25. You are an entrepreneur, meeting an investor for the first time
    • 26. Investors can be so HARDto persuade
    • 27. You’d love them to invest in your great idea
    • 28. I suggest...
      Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade
    • 29. …And Cut. Well done! (you’ll add the cool pictures another time)
    • 30. But wait…
      What if Spielberg showed up?
    • 31. Dude,
      you are telegraphing.
      Your “story” has no drama.
    • 32. How about this?
      telegraphing
      vs.
      dramatic irony
      vs.
      dramatic tension
    • 33. 2
      Unleash the Power of Story
    • 34. Enter a new world
    • 35. Why Story?
      People make choices based on emotions
      (and use data to justify them)
    • 36. What’s a good story idea?
      Someone
      wants something badly
      and goes after it
      against great odds
      [character]
      [desire]
      [obstacles]
    • 37. Story revolves around conflict
      Antagonist
      Nature
      Society
      Self
      Protagonist
      vs.
    • 38. Story has good structure
      Outer journey
    • 39. Often, there is a character inner journey
      WA=C
      W: Weakness (psychological and moral)
      A: Action (and struggle to accomplish it)
      C: Changed Person
    • 40. Let’s see the “highlights” of a past presentation
      Action!
    • 41. Most IT projects fail
      Will yours?
    • 42. Once upon a time I was a successful software developer…
    • 43. My technical skills made me feel invincible
    • 44. Until one day…
    • 45. …I entered a world of deception
    • 46. It was Hell from day 1
    • 47. What would you do?
    • 48. I choked
    • 49. …but then, I decided to fight back
    • 50. This is what I tried:
      2
      Effective
      Communication
      3
      1
      Deliberate
      Creativity
      Agility
    • 51. 1
      Agility
    • 52. …but the project was still at risk
    • 53. 2
      Effective Communication
    • 54. 3
      Deliberate Creativity
    • 55. So, what happened to the project?
    • 56. Amazingly, it succeeded
    • 57. Lessons learned...

      We moved from the Flintstones era to the future.

      --- an end user
      I was part of something. I belonged.
      --- a developer
    • 58. …And Cut!
    • 59. Agile Tales Walk-through (1/3)Setup
      Setting
      (+Hook)
      Character flaw (“naivety”)
      Setup
      (ordinary world)
      Inciting incident
    • 60. Agile Tales Walk-through (2/3) Development
      Enter special world
      Dilemma
      Complication
      Refusal of the call
      Action /
      Resolution
      Turning point
      (will he succeed?)
      Action /
      Resolution
      New complication
    • 61. Agile Tales Walk-through (3/3) Resolution
      Dramatic question (restated)
      Aftermath
      Climax
      Theme
    • 62. How do you craft your own story?
    • 63. 3
      Tame
      Your Story
    • 64. I used to rewrite a story ~30 times
    • 65. Not anymore
    • 66. I use a 7-steps process
    • 67. Step 1: Research (Create a Data Dump)
    • 68. Step 2: Prepare
      Subject
      POV
      Listeners
      Action
      Benefit
    • 69. Step 3: Fill and cluster content
    • 70. Step 4: Identify Story Ideas
    • 71. E.g. Reverse Benefits
      Features
      Model
      View
      Controller
      Benefits
      Separation of concerns
      Easier page lifetime model
      Testability
      Reversed Benefits
      No separation of concerns
      Complex lifetime cycle
      Hard (or no) testability
      E.g.: Candidate Scenario 1
      After the latest disastrous crash, team has 3 weeks to “fix” a web application which is almost impossible to test
    • 72. Step 5: Create a dramatic outline
      Complication: Claudio fears public speaking
      Development:
      1. Claudio moves beyond bullet points
      2. Claudio unleashes stories
      3. Claudio tames stories
      Resolution: Claudio conquers fear
    • 73. Step 5. Dramatic outline II (saga)
      Major Complication: Claudio fears public speaking
      Semi-Major Complication: Claudio kills with PowerPoint
      Development 1,2,3
      Interlinked Complication: Spielberg challenges Claudio
      Semi-Major Resolution: Claudio moves Beyond Bullet Points
      Semi-Major Complication: Spielberg challenges Claudio
      Development 1,2,3
      Interlinked Complication: Stories consume Claudio
      Semi-Major Resolution: Claudio embraces stories
      Semi-Major Complication: Stories consume Claudio
      Development 1,2,3
      Semi-Major Resolution: Claudio tames stories
      Interlinked Complication: Claudio fears public speaking
      Semi-Major Complication: Claudio fears public speaking (restated)
      Development 1. Claudio pursues emotion
      Development 2. Claudio welcomes obstacles (carpe diem)
      Development 3. Claudio finds own voice
      Major Resolution: Claudio conquers fear
    • 74. Final Thoughts
    • 75.
      Be yourself.
      Everyone else is already taken.
      --- Oscar Wilde
    • 76. Thank you!
      Claudio Perrone
      claudio@agilesensei.com
      www.agilesensei.com
      www.twitter.com/agilesensei

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