Own Your Niche
on the Internet
and Beyond
Simple Strategies to Increase
Website Traffic and Build Buzz Online
Stephanie Ch...
Melinda Emerson
Small Biz Lady
Patrick Schwerdtfeger
Social Media Victories
American Express OPEN
Powering Small Business Success
BackyardChickens.com
Content + Community = Big Win
Small Biz Thoughts.com
For IT Consultants
Victoria’s Kitchen
What Happens When a Photo Goes Viral

18,000 Shares
6,000 Likes
900 Comments
What Do You Want to Be Known For?
Get Ready to Step on to the Virtual Stage

1. Define Your Target
Audience
2. Identify Th...
How the Search Engines Work
And Why it Matters

17 Billion Searches Per Month:

= 66.9%
Microsoft Sites (Bing, MSN) = 17.9...
Search Engine Optimization (SEO)
Increase Your Chances of Getting Found

Keywords/Key Phrases
• Page Title
• Description
•...
SEO Best Practices
Small Changes Make a Big Difference

•
•
•
•
•
•

Keyword Concentration
Relevant Incoming Links
Anchore...
The Power of Blogging
Your Secret Weapon

• Great SEO
• Build Your
Audience
• Media Potential
• Content from
Customers,
Pe...
The Big Secret: Content
Showcase Your Expertise

•
•
•
•
•
•
•
•

Articles/Blog Posts
Product Reviews
Industry News
How-to...
Podcasts, Teleseminars, Webinars
Expand Your Reach

• Single events, series
or conferences
• Be a guest on other
people’s ...
Video
Potential to Go Viral

• Generate traffic
• Attract target
audience
• Establish expertise
• Add interest to your
web...
Information Products
Give Away or Sell for Profit

•
•
•
•
•
•
•

Special Reports
Whitepapers
Tips Sheets
Workbooks
Ebooks...
Email Marketing
It’s Not Dead!

•
•
•
•

Permission to market!
Build your list
Give incentive
Options:
–
–
–
–

Constant C...
Grow Your Audience
Tap into the Power of Community

• Community is vital
• Find your target audience
• Figure out where th...
Social Media
Why it Matters

•
•
•
•
•
•
•

Build brand awareness
Engage past clients
Attract new clients
Immediate impact...
Facebook Strategy
Engage Your Audience

• Build a Business Page
• Share Blog Content, Tips,
Articles, Links, Videos, Photo...
LinkedIn Strategy
Find Professional Connections

• Your Profile: Lots of Detail, Work
History, Keywords
• Import Contacts
...
Pinterest Strategy
Visual Network

• Pin Your Blog Posts
• Pin Blog Posts by
Others
• Share Resources
• Be Interesting
• A...
Twitter Strategy
Microblogging in 140 Characters or Less

• Follow Those You Want
Following You
• Share Great Content: Lin...
Steps to Success
Commit a Little Time Each Day

• Define Your Target
Audience
• Leverage Community
• Become a Resource
• O...
Thank YOU
I Appreciate Your Time!

Questions?
www.AuthorityPublishing.com
www.BusinessInfoGuide.com
www.NonfictionAuthorsA...
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Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online

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Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:

 Choose a niche and establish authority in your field
 Unlock the power of community to grow your audience
 Improve website ranking with simple search engine optimization (SEO) tactics
 Leverage blogging to increase traffic and win clients
 Use articles, podcasts, and videos to drive traffic to your site
 Distribute information products including ebooks, books, and reports
 Utilize Facebook, Twitter and LinkedIn—all without a big time commitment

Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.

Published in: Business, Technology
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Own Your Niche on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online

  1. 1. Own Your Niche on the Internet and Beyond Simple Strategies to Increase Website Traffic and Build Buzz Online Stephanie Chandler Twitter: @bizauthor
  2. 2. Melinda Emerson Small Biz Lady
  3. 3. Patrick Schwerdtfeger Social Media Victories
  4. 4. American Express OPEN Powering Small Business Success
  5. 5. BackyardChickens.com Content + Community = Big Win
  6. 6. Small Biz Thoughts.com For IT Consultants
  7. 7. Victoria’s Kitchen What Happens When a Photo Goes Viral 18,000 Shares 6,000 Likes 900 Comments
  8. 8. What Do You Want to Be Known For? Get Ready to Step on to the Virtual Stage 1. Define Your Target Audience 2. Identify Their Wants/Needs 3. Establish Your Authority by Teaching 4. Become a Resource
  9. 9. How the Search Engines Work And Why it Matters 17 Billion Searches Per Month: = 66.9% Microsoft Sites (Bing, MSN) = 17.9% Yahoo = 11.4% Ask = 2.6% AOL = 1.3% Source: Comscore.com, Sept. 2013
  10. 10. Search Engine Optimization (SEO) Increase Your Chances of Getting Found Keywords/Key Phrases • Page Title • Description • Images • Repeated on Page • Page URL • Images
  11. 11. SEO Best Practices Small Changes Make a Big Difference • • • • • • Keyword Concentration Relevant Incoming Links Anchored Links Minimal Use of Flash Frequent Updates Content is King
  12. 12. The Power of Blogging Your Secret Weapon • Great SEO • Build Your Audience • Media Potential • Content from Customers, Peers, Employees
  13. 13. The Big Secret: Content Showcase Your Expertise • • • • • • • • Articles/Blog Posts Product Reviews Industry News How-to Tips Case Studies Interviews with Executives Editorial Commentary Enlist Peers, Clients, Employees
  14. 14. Podcasts, Teleseminars, Webinars Expand Your Reach • Single events, series or conferences • Be a guest on other people’s programs • Host your own • Promote via social media • Archive on your site • Distribute via iTunes
  15. 15. Video Potential to Go Viral • Generate traffic • Attract target audience • Establish expertise • Add interest to your website • Inexpensive to produce
  16. 16. Information Products Give Away or Sell for Profit • • • • • • • Special Reports Whitepapers Tips Sheets Workbooks Ebooks Books Self-Study Programs
  17. 17. Email Marketing It’s Not Dead! • • • • Permission to market! Build your list Give incentive Options: – – – – Constant Contact iContact Mail Chimp Aweber
  18. 18. Grow Your Audience Tap into the Power of Community • Community is vital • Find your target audience • Figure out where they spend their time • Engage in existing communities • Start your own – – – – Meetup.com LinkedIn Groups Ning Yahoo Groups
  19. 19. Social Media Why it Matters • • • • • • • Build brand awareness Engage past clients Attract new clients Immediate impact Create community Viral marketing Generate website traffic
  20. 20. Facebook Strategy Engage Your Audience • Build a Business Page • Share Blog Content, Tips, Articles, Links, Videos, Photos • Ask Questions • Participate Daily • Cross-Promote on Your Site, E-mail Marketing, Ads, etc. • Promoted Posts and Ads
  21. 21. LinkedIn Strategy Find Professional Connections • Your Profile: Lots of Detail, Work History, Keywords • Import Contacts • Leverage Groups • Get Introduced • Ask for Endorsements • Locate Key Contacts • Invest in LinkedIn Mail
  22. 22. Pinterest Strategy Visual Network • Pin Your Blog Posts • Pin Blog Posts by Others • Share Resources • Be Interesting • Always Remember Your Target Audience
  23. 23. Twitter Strategy Microblogging in 140 Characters or Less • Follow Those You Want Following You • Share Great Content: Links to Blog Posts, Resources, Industry News • Retweet Often • Post Often: 5+ Times Per Day • Repeat Your Tweets
  24. 24. Steps to Success Commit a Little Time Each Day • Define Your Target Audience • Leverage Community • Become a Resource • Optimize Your Site • Blog Often • Add Content: Videos, Podcasts, Webinars • Distribute Information: Ebooks, Books, Reports • Join Social Media
  25. 25. Thank YOU I Appreciate Your Time! Questions? www.AuthorityPublishing.com www.BusinessInfoGuide.com www.NonfictionAuthorsAssociation.com www.StephanieChandler.com Twitter: @bizauthor
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