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Content Marketing on the Internet and Beyond Simple Strategies to Increase  Website Traffic and Build Buzz Online Stephani...
American Express OPEN Powering Small Business Success
Be Free For Me.com Living Gluten and Allergy Free
Small Biz Thoughts.com For IT Consultants
What Do You Want to Be Known For? <ul><li>Define Your Target Audience </li></ul><ul><li>Identify Their Wants/Needs </li></...
Grow Your Audience <ul><li>Community is vital </li></ul><ul><li>Find your target audience </li></ul><ul><li>Figure out whe...
<ul><li>17 Billion   Searches Per Month : </li></ul><ul><li>= 64.8%   </li></ul><ul><li>Yahoo = 16.13% </li></ul><ul><li>M...
Search Engine Optimization (SEO) <ul><li>Keywords/Key Phrases </li></ul><ul><li>Page Title </li></ul><ul><li>Description <...
SEO Best Practices <ul><li>Keyword Concentration </li></ul><ul><li>Relevant Incoming Links </li></ul><ul><li>Anchored Link...
The Power of Blogging <ul><li>Great SEO </li></ul><ul><li>Build Your Audience </li></ul><ul><li>Media Potential </li></ul>...
The Big Secret: Content <ul><li>Articles/Blog Posts </li></ul><ul><li>Product Reviews </li></ul><ul><li>Industry News </li...
Podcasts, Teleseminars, Webinars <ul><li>Single events, series or conferences </li></ul><ul><li>Be a guest on other people...
Video <ul><li>Generate traffic </li></ul><ul><li>Attract target audience </li></ul><ul><li>Establish expertise </li></ul><...
Information Products <ul><li>Special Reports </li></ul><ul><li>Whitepapers </li></ul><ul><li>Tips Sheets </li></ul><ul><li...
Social Media <ul><li>Build brand awareness </li></ul><ul><li>Engage past clients </li></ul><ul><li>Attract new clients </l...
American Express OPEN Building Community, Creating Access
Facebook Strategy <ul><li>Start with a Personal Profile </li></ul><ul><li>Launch a Fan Page </li></ul><ul><li>Share Blog C...
Comcast Cares Reinventing Customer Service
Twitter Strategy <ul><li>Create a Profile </li></ul><ul><li>Follow Others: Businesses, Authors, People You Admire </li></u...
LinkedIn Groups Find Your Audience
LinkedIn Strategy <ul><li>Your Profile: Lots of Detail, Work History, Keywords </li></ul><ul><li>Import Contacts </li></ul...
Steps to Success <ul><li>Define Your Target Audience </li></ul><ul><li>Leverage Community </li></ul><ul><li>Become a Resou...
<ul><li>Questions? </li></ul><ul><li>www.AuthorityPublishing.com </li></ul><ul><li>www.BusinessInfoGuide.com </li></ul><ul...
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Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online

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***NOTE: THIS PRESENTATION HAS BEEN REVISED AND RENAMED AS "OWN YOUR NICHE ON THE INTERNET AND BEYOND. PLEASE VIEW THE NEW SLIDES HERE ON SLIDESHARE!"

Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:

- Choose a niche and establish authority in your field
- Unlock the power of community to grow your audience
- Improve website ranking with simple search engine optimization (SEO) tactics
- Leverage blogging to increase traffic and win clients
- Use articles, podcasts, and videos to drive traffic to your site
- Distribute information products including ebooks, books, and reports
- Utilize Facebook, Twitter and LinkedIn—all without a big time commitment

Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.

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Transcript of "Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online"

  1. 1. Content Marketing on the Internet and Beyond Simple Strategies to Increase Website Traffic and Build Buzz Online Stephanie Chandler
  2. 2. American Express OPEN Powering Small Business Success
  3. 3. Be Free For Me.com Living Gluten and Allergy Free
  4. 4. Small Biz Thoughts.com For IT Consultants
  5. 5. What Do You Want to Be Known For? <ul><li>Define Your Target Audience </li></ul><ul><li>Identify Their Wants/Needs </li></ul><ul><li>Establish Your Authority by Teaching </li></ul><ul><li>Become a Resource </li></ul>Get Ready to Step on to the Virtual Stage
  6. 6. Grow Your Audience <ul><li>Community is vital </li></ul><ul><li>Find your target audience </li></ul><ul><li>Figure out where they spend their time </li></ul><ul><li>Engage in existing communities </li></ul><ul><li>Start your own </li></ul><ul><ul><li>Meetup.com </li></ul></ul><ul><ul><li>LinkedIn Groups </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><ul><li>Yahoo Groups </li></ul></ul>Tap into the Power of Community
  7. 7. <ul><li>17 Billion Searches Per Month : </li></ul><ul><li>= 64.8% </li></ul><ul><li>Yahoo = 16.13% </li></ul><ul><li>Microsoft Sites (Bing, MSN) = 14.7% </li></ul><ul><li>Ask = 3% </li></ul><ul><li>AOL = 1.3% </li></ul>How the Search Engines Work And Why it Matters Source: Comscore.com, August 2011
  8. 8. Search Engine Optimization (SEO) <ul><li>Keywords/Key Phrases </li></ul><ul><li>Page Title </li></ul><ul><li>Description </li></ul><ul><li>Images </li></ul><ul><li>Repeated on Page </li></ul><ul><li>Page URL </li></ul>Increase Your Chances of Getting Found
  9. 9. SEO Best Practices <ul><li>Keyword Concentration </li></ul><ul><li>Relevant Incoming Links </li></ul><ul><li>Anchored Links </li></ul><ul><li>Minimal Use of Flash </li></ul><ul><li>Frequent Updates </li></ul><ul><li>Content is King </li></ul>Small Changes Make a Big Difference
  10. 10. The Power of Blogging <ul><li>Great SEO </li></ul><ul><li>Build Your Audience </li></ul><ul><li>Media Potential </li></ul><ul><li>Content from Customers, Peers, Employees </li></ul>Your Secret Weapon
  11. 11. The Big Secret: Content <ul><li>Articles/Blog Posts </li></ul><ul><li>Product Reviews </li></ul><ul><li>Industry News </li></ul><ul><li>How-to Tips </li></ul><ul><li>Case Studies </li></ul><ul><li>Interviews with Executives </li></ul><ul><li>Editorial Commentary </li></ul><ul><li>Enlist Peers, Clients, Employees </li></ul><ul><li>Hire Writers </li></ul>Showcase Your Expertise
  12. 12. Podcasts, Teleseminars, Webinars <ul><li>Single events, series or conferences </li></ul><ul><li>Be a guest on other people’s programs </li></ul><ul><li>Host your own </li></ul><ul><li>Promote via social media </li></ul><ul><li>Archive on your site </li></ul><ul><li>Distribute via iTunes </li></ul>Expand Your Reach
  13. 13. Video <ul><li>Generate traffic </li></ul><ul><li>Attract target audience </li></ul><ul><li>Establish expertise </li></ul><ul><li>Add interest to your website </li></ul><ul><li>Inexpensive to produce </li></ul>Potential to Go Viral
  14. 14. Information Products <ul><li>Special Reports </li></ul><ul><li>Whitepapers </li></ul><ul><li>Tips Sheets </li></ul><ul><li>Workbooks </li></ul><ul><li>Ebooks </li></ul><ul><li>Books </li></ul>Give Away or Sell for Profit
  15. 15. Social Media <ul><li>Build brand awareness </li></ul><ul><li>Engage past clients </li></ul><ul><li>Attract new clients </li></ul><ul><li>Immediate impact </li></ul><ul><li>Create community </li></ul><ul><li>Viral marketing </li></ul>Why it Matters
  16. 16. American Express OPEN Building Community, Creating Access
  17. 17. Facebook Strategy <ul><li>Start with a Personal Profile </li></ul><ul><li>Launch a Fan Page </li></ul><ul><li>Share Blog Content, Tips, Articles, Links, Videos, Photos </li></ul><ul><li>Ask Questions </li></ul><ul><li>Daily Participation </li></ul><ul><li>Promote on Your Site, E-mail Marketing, Ads, etc. </li></ul>Engage Your Audience
  18. 18. Comcast Cares Reinventing Customer Service
  19. 19. Twitter Strategy <ul><li>Create a Profile </li></ul><ul><li>Follow Others: Businesses, Authors, People You Admire </li></ul><ul><li>Follow Those You Want Following You </li></ul><ul><li>Share Great Content: Links to Blog Posts, Resources </li></ul><ul><li>Retweet Often </li></ul><ul><li>Post Often – 5+ Times Per Day </li></ul><ul><li>Repeat Your Tweets </li></ul>Microblogging in 140 Characters or Less
  20. 20. LinkedIn Groups Find Your Audience
  21. 21. LinkedIn Strategy <ul><li>Your Profile: Lots of Detail, Work History, Keywords </li></ul><ul><li>Import Contacts </li></ul><ul><li>Find Groups </li></ul><ul><li>Get Introduced </li></ul><ul><li>Ask for Endorsements </li></ul><ul><li>Pay to Use LinkedIn Mail </li></ul>Find Professional Connections
  22. 22. Steps to Success <ul><li>Define Your Target Audience </li></ul><ul><li>Leverage Community </li></ul><ul><li>Become a Resource </li></ul><ul><li>Optimize Your Site </li></ul><ul><li>Blog Often </li></ul><ul><li>Add Content: Videos, Podcasts, Webinars </li></ul><ul><li>Distribute Information: Ebooks, Books, Reports </li></ul><ul><li>Join Social Media </li></ul>Commit a Little Time Each Day
  23. 23. <ul><li>Questions? </li></ul><ul><li>www.AuthorityPublishing.com </li></ul><ul><li>www.BusinessInfoGuide.com </li></ul><ul><li>www.StephanieChandler.com </li></ul><ul><li>Twitter: @bizauthor </li></ul><ul><li>877-800-1097 </li></ul><ul><li>New Book Coming January 2012! </li></ul><ul><li>OWN YOUR NICHE: Hype-Free Internet Marketing Tactics to Establish Your Authority and Promote Your Service-Based Business Online and Beyond </li></ul>Thank YOU I Appreciate Your Time!
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