Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online
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Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online

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***NOTE: THIS PRESENTATION HAS BEEN REVISED AND RENAMED AS "OWN YOUR NICHE ON THE INTERNET AND BEYOND. PLEASE VIEW THE NEW SLIDES HERE ON SLIDESHARE!" ...

***NOTE: THIS PRESENTATION HAS BEEN REVISED AND RENAMED AS "OWN YOUR NICHE ON THE INTERNET AND BEYOND. PLEASE VIEW THE NEW SLIDES HERE ON SLIDESHARE!"

Stephanie Chandler makes complex topics easy to understand by sharing proven, simple tactics to increase website traffic and get visibility online. In this information-packed presentation, you will learn how to:

- Choose a niche and establish authority in your field
- Unlock the power of community to grow your audience
- Improve website ranking with simple search engine optimization (SEO) tactics
- Leverage blogging to increase traffic and win clients
- Use articles, podcasts, and videos to drive traffic to your site
- Distribute information products including ebooks, books, and reports
- Utilize Facebook, Twitter and LinkedIn—all without a big time commitment

Whether you want to reach customers in your own backyard or your business spans the globe, there are tremendous opportunities to leverage the power of internet marketing, social media, and content to grow your business.

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Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online Content Marketing on the Internet and Beyond: Simple Strategies to Increase Website Traffic and Build Buzz Online Presentation Transcript

  • Content Marketing on the Internet and Beyond Simple Strategies to Increase Website Traffic and Build Buzz Online Stephanie Chandler
  • American Express OPEN Powering Small Business Success
  • Be Free For Me.com Living Gluten and Allergy Free
  • Small Biz Thoughts.com For IT Consultants
  • What Do You Want to Be Known For?
    • Define Your Target Audience
    • Identify Their Wants/Needs
    • Establish Your Authority by Teaching
    • Become a Resource
    Get Ready to Step on to the Virtual Stage
  • Grow Your Audience
    • Community is vital
    • Find your target audience
    • Figure out where they spend their time
    • Engage in existing communities
    • Start your own
      • Meetup.com
      • LinkedIn Groups
      • Ning
      • Yahoo Groups
    Tap into the Power of Community
    • 17 Billion Searches Per Month :
    • = 64.8%
    • Yahoo = 16.13%
    • Microsoft Sites (Bing, MSN) = 14.7%
    • Ask = 3%
    • AOL = 1.3%
    How the Search Engines Work And Why it Matters Source: Comscore.com, August 2011
  • Search Engine Optimization (SEO)
    • Keywords/Key Phrases
    • Page Title
    • Description
    • Images
    • Repeated on Page
    • Page URL
    Increase Your Chances of Getting Found
  • SEO Best Practices
    • Keyword Concentration
    • Relevant Incoming Links
    • Anchored Links
    • Minimal Use of Flash
    • Frequent Updates
    • Content is King
    Small Changes Make a Big Difference
  • The Power of Blogging
    • Great SEO
    • Build Your Audience
    • Media Potential
    • Content from Customers, Peers, Employees
    Your Secret Weapon
  • The Big Secret: Content
    • Articles/Blog Posts
    • Product Reviews
    • Industry News
    • How-to Tips
    • Case Studies
    • Interviews with Executives
    • Editorial Commentary
    • Enlist Peers, Clients, Employees
    • Hire Writers
    Showcase Your Expertise
  • Podcasts, Teleseminars, Webinars
    • Single events, series or conferences
    • Be a guest on other people’s programs
    • Host your own
    • Promote via social media
    • Archive on your site
    • Distribute via iTunes
    Expand Your Reach
  • Video
    • Generate traffic
    • Attract target audience
    • Establish expertise
    • Add interest to your website
    • Inexpensive to produce
    Potential to Go Viral
  • Information Products
    • Special Reports
    • Whitepapers
    • Tips Sheets
    • Workbooks
    • Ebooks
    • Books
    Give Away or Sell for Profit
  • Social Media
    • Build brand awareness
    • Engage past clients
    • Attract new clients
    • Immediate impact
    • Create community
    • Viral marketing
    Why it Matters
  • American Express OPEN Building Community, Creating Access
  • Facebook Strategy
    • Start with a Personal Profile
    • Launch a Fan Page
    • Share Blog Content, Tips, Articles, Links, Videos, Photos
    • Ask Questions
    • Daily Participation
    • Promote on Your Site, E-mail Marketing, Ads, etc.
    Engage Your Audience
  • Comcast Cares Reinventing Customer Service
  • Twitter Strategy
    • Create a Profile
    • Follow Others: Businesses, Authors, People You Admire
    • Follow Those You Want Following You
    • Share Great Content: Links to Blog Posts, Resources
    • Retweet Often
    • Post Often – 5+ Times Per Day
    • Repeat Your Tweets
    Microblogging in 140 Characters or Less
  • LinkedIn Groups Find Your Audience
  • LinkedIn Strategy
    • Your Profile: Lots of Detail, Work History, Keywords
    • Import Contacts
    • Find Groups
    • Get Introduced
    • Ask for Endorsements
    • Pay to Use LinkedIn Mail
    Find Professional Connections
  • Steps to Success
    • Define Your Target Audience
    • Leverage Community
    • Become a Resource
    • Optimize Your Site
    • Blog Often
    • Add Content: Videos, Podcasts, Webinars
    • Distribute Information: Ebooks, Books, Reports
    • Join Social Media
    Commit a Little Time Each Day
    • Questions?
    • www.AuthorityPublishing.com
    • www.BusinessInfoGuide.com
    • www.StephanieChandler.com
    • Twitter: @bizauthor
    • 877-800-1097
    • New Book Coming January 2012!
    • OWN YOUR NICHE: Hype-Free Internet Marketing Tactics to Establish Your Authority and Promote Your Service-Based Business Online and Beyond
    Thank YOU I Appreciate Your Time!