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Booked Up: How to Write, Publish and Promote a Book to Grow Your Business
 

Booked Up: How to Write, Publish and Promote a Book to Grow Your Business

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In a study conducted by Rain Today on the business impact of writing a book, a whopping 97% of the...

In a study conducted by Rain Today on the business impact of writing a book, a whopping 97% of the
200 authors surveyed reported that publishing a book affected their business either positively or
extremely positively. Better than any business card or brochure, a book establishes authority in your
field, elevates your credibility, impresses clients, attracts media attention, and opens doors to new
opportunities.
In this information-packed presentation, you will learn how to:

♦ Incorporate book publishing into your overall content marketing strategy
♦ Leverage books to attract new clients
♦ Develop viral campaigns with bloggers and social media
♦ Make an impact at trade shows and events
♦ Attract a wide variety of media opportunities
♦ Develop a book concept that captures audience interest
♦ Differentiate between traditional and self-publishing options and decide which is best for you
♦ Deliver and promote ebooks to the growing market of digital book readers

Also included are powerful, real-world examples of how books have been used by companies of all sizes
to generate buzz and gain new customers. Publishing a book can set your business apart from the
competition and become an important part of your content marketing strategy. Don’t miss this chance to
capitalize on this influential marketing opportunity.

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  • 200 business book authors surveyed

Booked Up: How to Write, Publish and Promote a Book to Grow Your Business Booked Up: How to Write, Publish and Promote a Book to Grow Your Business Presentation Transcript

  • Booked Up! How to Write, Publish and Promote a Book to Grow Your Business Stephanie Chandler
  • What Do These People Have in Common? (Aside from Their Big Paychecks?!)
  • Survey by RainToday.com
    • Publishing a book…
    • 100% = generated more publicity
    • 97% = affected their business either positively or extremely positively
    • 75% = strong or very strong influence in booking more speaking engagements
    • 63% = strong or very strong influence in generating new clients
    • 53% = strong or very strong influence in charging higher fees for services
    200 Business Book Authors Surveyed
  • Reasons to Publish
    • Establish Authority
    • Increased Credibility
    • Competitive Edge
    • Generate Referrals
    • Capture Hard-to-Reach Contacts
    • Attract Media Attention
    • Charge Higher Rates
    • Stand Out at Trade Shows
    • Ideal Marketing Asset
    • Leverage Online Visibility
    • Create Opportunities (Speaking, Blogging, etc.)
    Expand Your Opportunities
  • Revenue Opportunities for Authors
    • Consulting/Coaching
    • Training Program
    • Companion Workbook
    • Membership Program
    • Certification Program
    • Paid Speaking
    • Related Info Products
    • Host Your Own Events
    • Bulk Sales
    • Corporate Sponsorship
    The Real Money is in the Business Model
  • How to Write a Book
    • Choose a Topic
    • Study Competition
    • Identify Target Audience
    • Develop Outline
    • Start Writing
    • Goal = 1000 Words Per Day
    It Might Be Easier Than You Think!
  • How to Write a Book
    • Book Coach
    • Ghostwriter
    • Audio Transcription
    • Co-Author(s)
    • Existing Content
    • Anthology
    Even if You Hate to Write
  • Traditional vs. Self-Publishing
    • Traditional PROs
    • Credibility
    • Major Distribution
    • Exposure
    • Traditional CONs
    • Low Royalties
    • Loss of Control
    • Hard to Get a Deal
    Know Your Options
    • Self-Pub PROs
    • More $ Per Book
    • Maintain Control
    • Distribution Online
    • Self-Pub CONs
    • Initial Investment
    • Limited Distribution
    • Can Be Tedious
  • Traditional Publishing
    • Need a “Platform”
    • Agent or Publisher Direct
    • Query Letter
    • Proposal + 2 Sample Chapters (non-fiction)
    • Time to Market = 1 Year
    • Royalties After Earning Back Advance
    What it Takes to Get a Book Deal
  • Self-Publishing
    • Need: ISBN, bar code, professional editing, interior design, cover design, quotes from printers, distribution set-up to Amazon, Ingram +, ebook formatting…
    • Custom Publishing Makes it Easier
    • Beware of Bad Deals
    Lots of Details
  • Ebooks
    • Kindle ebooks outselling ALL books on Amazon
    • Distribution costs just pennies
    • Resources:
      • Amazon DTP
      • Smashwords.com
      • BookBaby.com
    Don’t Miss Out on This Growing Market
  • Book Marketing Plan
    • Website with Blog
    • PR Campaigns
    • Social Media
    • Articles
    • Videos
    • Guest Blog Posts
    • Teleseminars, Webinars, Podcasts
    • Book Reviews
    No Matter Who Publishes Your Book, Marketing is Key
  • Steps to Success
    • Define Your Target Audience
    • Research Competition
    • Create an Outline
    • Get it Written
    • Choose Your Publishing Route
    • Decide on a Revenue Model
    • Create a Marketing Plan
    • Implement Ongoing Promotion Efforts
    Commit a Little Time Each Day
    • Questions?
    • www.AuthorityPublishing.com
    • www.BusinessInfoGuide.com
    • www.StephanieChandler.com
    • Twitter: @ bizauthor
    • 877-800-1097
    Thank You I Appreciate Your Time!