Booked Up: How to Write, Publish and Promote a Book to Grow Your Business

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In a study conducted by Rain Today on the business impact of writing a book, a whopping 97% of the
200 authors surveyed reported that publishing a book affected their business either positively or
extremely positively. Better than any business card or brochure, a book establishes authority in your
field, elevates your credibility, impresses clients, attracts media attention, and opens doors to new
opportunities.
In this information-packed presentation, you will learn how to:

♦ Incorporate book publishing into your overall content marketing strategy
♦ Leverage books to attract new clients
♦ Develop viral campaigns with bloggers and social media
♦ Make an impact at trade shows and events
♦ Attract a wide variety of media opportunities
♦ Develop a book concept that captures audience interest
♦ Differentiate between traditional and self-publishing options and decide which is best for you
♦ Deliver and promote ebooks to the growing market of digital book readers

Also included are powerful, real-world examples of how books have been used by companies of all sizes
to generate buzz and gain new customers. Publishing a book can set your business apart from the
competition and become an important part of your content marketing strategy. Don’t miss this chance to
capitalize on this influential marketing opportunity.

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  • 200 business book authors surveyed
  • Booked Up: How to Write, Publish and Promote a Book to Grow Your Business

    1. 1. Booked Up! How to Write, Publish and Promote a Book to Grow Your Business Stephanie Chandler
    2. 2. What Do These People Have in Common? (Aside from Their Big Paychecks?!)
    3. 3. Survey by RainToday.com <ul><li>Publishing a book… </li></ul><ul><li>100% = generated more publicity </li></ul><ul><li>97% = affected their business either positively or extremely positively </li></ul><ul><li>75% = strong or very strong influence in booking more speaking engagements </li></ul><ul><li>63% = strong or very strong influence in generating new clients </li></ul><ul><li>53% = strong or very strong influence in charging higher fees for services </li></ul>200 Business Book Authors Surveyed
    4. 4. Reasons to Publish <ul><li>Establish Authority </li></ul><ul><li>Increased Credibility </li></ul><ul><li>Competitive Edge </li></ul><ul><li>Generate Referrals </li></ul><ul><li>Capture Hard-to-Reach Contacts </li></ul><ul><li>Attract Media Attention </li></ul><ul><li>Charge Higher Rates </li></ul><ul><li>Stand Out at Trade Shows </li></ul><ul><li>Ideal Marketing Asset </li></ul><ul><li>Leverage Online Visibility </li></ul><ul><li>Create Opportunities (Speaking, Blogging, etc.) </li></ul>Expand Your Opportunities
    5. 5. Revenue Opportunities for Authors <ul><li>Consulting/Coaching </li></ul><ul><li>Training Program </li></ul><ul><li>Companion Workbook </li></ul><ul><li>Membership Program </li></ul><ul><li>Certification Program </li></ul><ul><li>Paid Speaking </li></ul><ul><li>Related Info Products </li></ul><ul><li>Host Your Own Events </li></ul><ul><li>Bulk Sales </li></ul><ul><li>Corporate Sponsorship </li></ul>The Real Money is in the Business Model
    6. 6. How to Write a Book <ul><li>Choose a Topic </li></ul><ul><li>Study Competition </li></ul><ul><li>Identify Target Audience </li></ul><ul><li>Develop Outline </li></ul><ul><li>Start Writing </li></ul><ul><li>Goal = 1000 Words Per Day </li></ul>It Might Be Easier Than You Think!
    7. 7. How to Write a Book <ul><li>Book Coach </li></ul><ul><li>Ghostwriter </li></ul><ul><li>Audio Transcription </li></ul><ul><li>Co-Author(s) </li></ul><ul><li>Existing Content </li></ul><ul><li>Anthology </li></ul>Even if You Hate to Write
    8. 8. Traditional vs. Self-Publishing <ul><li>Traditional PROs </li></ul><ul><li>Credibility </li></ul><ul><li>Major Distribution </li></ul><ul><li>Exposure </li></ul><ul><li>Traditional CONs </li></ul><ul><li>Low Royalties </li></ul><ul><li>Loss of Control </li></ul><ul><li>Hard to Get a Deal </li></ul>Know Your Options <ul><li>Self-Pub PROs </li></ul><ul><li>More $ Per Book </li></ul><ul><li>Maintain Control </li></ul><ul><li>Distribution Online </li></ul><ul><li>Self-Pub CONs </li></ul><ul><li>Initial Investment </li></ul><ul><li>Limited Distribution </li></ul><ul><li>Can Be Tedious </li></ul>
    9. 9. Traditional Publishing <ul><li>Need a “Platform” </li></ul><ul><li>Agent or Publisher Direct </li></ul><ul><li>Query Letter </li></ul><ul><li>Proposal + 2 Sample Chapters (non-fiction) </li></ul><ul><li>Time to Market = 1 Year </li></ul><ul><li>Royalties After Earning Back Advance </li></ul>What it Takes to Get a Book Deal
    10. 10. Self-Publishing <ul><li>Need: ISBN, bar code, professional editing, interior design, cover design, quotes from printers, distribution set-up to Amazon, Ingram +, ebook formatting… </li></ul><ul><li>Custom Publishing Makes it Easier </li></ul><ul><li>Beware of Bad Deals </li></ul>Lots of Details
    11. 11. Ebooks <ul><li>Kindle ebooks outselling ALL books on Amazon </li></ul><ul><li>Distribution costs just pennies </li></ul><ul><li>Resources: </li></ul><ul><ul><li>Amazon DTP </li></ul></ul><ul><ul><li>Smashwords.com </li></ul></ul><ul><ul><li>BookBaby.com </li></ul></ul>Don’t Miss Out on This Growing Market
    12. 12. Book Marketing Plan <ul><li>Website with Blog </li></ul><ul><li>PR Campaigns </li></ul><ul><li>Social Media </li></ul><ul><li>Articles </li></ul><ul><li>Videos </li></ul><ul><li>Guest Blog Posts </li></ul><ul><li>Teleseminars, Webinars, Podcasts </li></ul><ul><li>Book Reviews </li></ul>No Matter Who Publishes Your Book, Marketing is Key
    13. 13. Steps to Success <ul><li>Define Your Target Audience </li></ul><ul><li>Research Competition </li></ul><ul><li>Create an Outline </li></ul><ul><li>Get it Written </li></ul><ul><li>Choose Your Publishing Route </li></ul><ul><li>Decide on a Revenue Model </li></ul><ul><li>Create a Marketing Plan </li></ul><ul><li>Implement Ongoing Promotion Efforts </li></ul>Commit a Little Time Each Day
    14. 14. <ul><li>Questions? </li></ul><ul><li>www.AuthorityPublishing.com </li></ul><ul><li>www.BusinessInfoGuide.com </li></ul><ul><li>www.StephanieChandler.com </li></ul><ul><li>Twitter: @ bizauthor </li></ul><ul><li>877-800-1097 </li></ul>Thank You I Appreciate Your Time!

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