A blog is one of the most powerful tools you can have in your online marketing tool chest. An effective blog can increase website traffic, engage prospects, expand your social media following, attract media coverage, and convert site visitors into buyers.
In this content-rich presentation, you will learn how to:
- Build an effective blog presence
- Create great content, without doing it all yourself
- Integrate blogging into your social media strategy
- Gain exposure with blog directories
- Hold contests, give-aways, and promotions
- Leverage proven tactics that get the best results
Whether you’re already blogging and want better results or you’re just thinking about adding a blog to your marketing mix, you will learn effective strategies that you can implement yourself and begin using right away.
Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of http://AuthorityPublishing.com, specializing in custom book publishing and social media marketing services, http://BusinessInfoGuide.com, a directory of resources for entrepreneurs, and http://NonfictionWritersConference.com, an annual event conducted completely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes.