Blogging for Business: Proven Strategies to Increase Blog Readership and Website Traffic

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A blog is one of the most powerful tools you can have in your online marketing tool chest. An effective blog can increase website traffic, engage prospects, expand your social media following, attract media coverage, and convert site visitors into buyers.

In this content-rich presentation, you will learn how to:

- Build an effective blog presence
- Create great content, without doing it all yourself
- Integrate blogging into your social media strategy
- Gain exposure with blog directories
- Hold contests, give-aways, and promotions
- Leverage proven tactics that get the best results

Whether you’re already blogging and want better results or you’re just thinking about adding a blog to your marketing mix, you will learn effective strategies that you can implement yourself and begin using right away.

Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of http://AuthorityPublishing.com, specializing in custom book publishing and social media marketing services, http://BusinessInfoGuide.com, a directory of resources for entrepreneurs, and http://NonfictionWritersConference.com, an annual event conducted completely online. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes.

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Blogging for Business: Proven Strategies to Increase Blog Readership and Website Traffic

  1. 1. Blogging for Business Proven Strategies to IncreaseBlog Readership and Website Traffic Stephanie Chandler
  2. 2. The Power of Blogging Your Secret Weapon• Great SEO• Build Your Audience• Media Potential• Convert Visitors into Buyers
  3. 3. Blogging Statistics Why it Works…• 77% of Internet users read blogs.• B2C companies that blog generate 88% more leads per month than those that do not.• On average, companies that blog receive 434% more indexed pages.• The average company that blogs gets 97% more inbound links.• 69% of businesses attribute their lead generation success to blogging.Source: http://www.impactbnd.com/blogging-statistics-55-reasons-blogging-creates-55-more-traffic/
  4. 4. Build Your Blog Technology Solutions• On Your Main Website• Your Own Domain• Elance.comWordpress Plugins:• ShareThis• Tweet Old Post• Yet Another Related Posts Plugin• Greg’s High Performance SEO
  5. 5. Blog Site Design Convert Site Visitors into Customers• Professional Design• Clear Mission• Home Page: Text or Blog Posts• Call to Action• Newsletter Sign-up• Social Media Links• Social Sharing Links• RSS Feed (feedburner.com)
  6. 6. Monitor Traffic Track What’s Working (And What Isn’t)http://analytics.google.com
  7. 7. Blog Content Leverage Resources• Frequency = 2+ Times Per Week• Guest Contributors• Call for Submissions• Clients, Peers, Readers• Interviews, Book Excerpts, Case Studies, Statistics, Video Clips, Infographics• Photos on All Posts
  8. 8. Generating Blog Content Ideas Leverage Resources• Questions You Answer Often• Current Trends• Contrarian Opinions• Keyword Research: https:// adwords.google.com/o/KeywordTool• Look for Ideas Everywhere• Do More of What Works
  9. 9. Elements of a Great Blog Post Produce Compelling Content• Target Audience• Compelling Title• Keyword-Rich• Outbound Links• Social Sharing• A Little Luck
  10. 10. Build Buzz Get People Talking• Contests• Give-aways• Guest Post on Other Blogs• Comment on Other Blogs• Blog Carnivals / Round-ups• Reference Other Blogs
  11. 11. Generate More Comments Start Asking for Them
  12. 12. Submit to Blog Directories Gain Exposure• http://blogcatalog.com• http://blogflux.com• http://technorati.com• http://blogarama.com• http://bloghub.com• http://globeofblogs.com• http://networkedblogs.com• http://blogtopsites.com
  13. 13. Social Media Blogging is the Heart of Your Social Media StrategyEach NewBlog Post
  14. 14. Social Media Tips Maximize Your Networks• Schedule Your Posts• Retweet Past Content• Respond to SM Comments• Share Other People’s Posts• Daily ActivityTools:• Tweetdeck• Hootsuite
  15. 15. Final Tips Blog Mastery• Comment on Other Blogs• Setup Profile on Gravatar.com• Promote Your Link• Respond to Comments• Summarize Posts in Your E-Newsletter• Blog Your Next Book!• More Content = More Traffic
  16. 16. Thank YOU I Appreciate Your Time! Questions? www.AuthorityPublishing.com www.BusinessInfoGuide.com www.StephanieChandler.comwww.NonfictionWritersConference.com Twitter: @bizauthor

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