Social Media Week Buzz Report
  Maria Ogneva, Director of Social Media
  Biz360

2/12/10                                  ...
Buzzing Around The World


                           SMW occurred in 6 cities concurrently and
                          ...
East Coast vs. West Coast

                            While NYC and SF had the largest share of
                         ...
Which Day Was Most Buzz-Worthy For SMW Global?




                  Global SMW got the most
                  buzz on Mon...
San Francisco Was Abuzz With Social Media Camp




          NYC was even-keel all week,
          while SF drove buzz on ...
Feeling That Sentiment For SMW Global




                                                          Positive sentiment
   ...
People Loved SMW NYC

                       … And so did
          Monday       Thursday and
          rocked…      Frida...
In SF, People Loved SM Camp & “Geo Loco”

          Social Media Camp   “Geo Loco” Panel
                              Eve...
Where Did People Talk About SMW Global?


                   Tweet tweet


                                 For SMW Global...
NYC Was Tweeting Up A Storm




2/12/10                       10
And So Was San Francisco




2/12/10                    11
Sao Paolo Went “Tweet Tweet”, In Portuguese Of Course




                                        And so did Berlin, Londo...
What Exactly Did They Say About SMW Global?



                                    It was livetweeted
                    ...
What Did They Talk About In SF?



                                      Shoutout to the
                                 ...
What Did They Talk About in NYC?




Marshall Sponderʼs
Reports on SM
Monitoring


                                       ...
Let’s Try That in Portuguese…




                                “Social Media” in
                                Portug...
Who Blogged Obsessively About SMW?




                                     # of times they
                              ...
Introducing: The Buzz Creators!


                                  # of times they
                                  Ment...
Questions? Want To See A Buzz Report For Your Brand?




                           Contact:
                         Mari...
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Social Media Week Buzz Report by Biz360

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Report measuring word of mouth and social media chatter around Social Media Week Global and by city.

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  • Thanks Maria for the great presentation on the buzz from Social Media Week put together by Biz360
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  • Thank you! I tried to be a little cheeky, to make it relatable, but not too cheeky! Glad it worked for you! Help us spread the word about this presentation if you liked it!
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  • This was a great report. Loved the humor.
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Social Media Week Buzz Report by Biz360

  1. 1. Social Media Week Buzz Report Maria Ogneva, Director of Social Media Biz360 2/12/10 1
  2. 2. Buzzing Around The World SMW occurred in 6 cities concurrently and worldwide. NYC and SF were responsible for close to 75% of all social media mentions. Coverage = number of mentions Sao Paolo performed the best of non-U.S. cities. Brazil is an up and coming tech hub. 2/12/10 2
  3. 3. East Coast vs. West Coast While NYC and SF had the largest share of coverage, NYC blew everyone away in impact, because the story got picked up by press releases and major blogs like Huffington Post Impact = # of people who read these articles 2/12/10 3
  4. 4. Which Day Was Most Buzz-Worthy For SMW Global? Global SMW got the most buzz on Monday and Wednesday What caused these spikes in buzz? Letʼs do a deep dive by city. 2/12/10 4
  5. 5. San Francisco Was Abuzz With Social Media Camp NYC was even-keel all week, while SF drove buzz on 2/1 with Social Media Camp. 2/12/10 5
  6. 6. Feeling That Sentiment For SMW Global Positive sentiment soars for SMW Global But how do people feel about individual city Social Media Weeks? 2/12/10 6
  7. 7. People Loved SMW NYC … And so did Monday Thursday and rocked… Friday 2/12/10 7
  8. 8. In SF, People Loved SM Camp & “Geo Loco” Social Media Camp “Geo Loco” Panel Event & Afterparty 2/12/10 8
  9. 9. Where Did People Talk About SMW Global? Tweet tweet For SMW Global, most of the action happened in microblogs, aka Twitter, and blogs 2/12/10 9
  10. 10. NYC Was Tweeting Up A Storm 2/12/10 10
  11. 11. And So Was San Francisco 2/12/10 11
  12. 12. Sao Paolo Went “Tweet Tweet”, In Portuguese Of Course And so did Berlin, London and Toronto 2/12/10 12
  13. 13. What Exactly Did They Say About SMW Global? It was livetweeted and livestreamed Panels were popular Schedules and events were important too 2/12/10 13
  14. 14. What Did They Talk About In SF? Shoutout to the sponsors The organizers Mashable & SMC GeoLoco event closing party Panel at Citizen Space This here Biz360 report! 2/12/10 14
  15. 15. What Did They Talk About in NYC? Marshall Sponderʼs Reports on SM Monitoring Panels & events NY Tech Events were Meetup livestreamed 2/12/10 15
  16. 16. Let’s Try That in Portuguese… “Social Media” in Portuguese “Brazilian Social Media” in Portuguese 2/12/10 16
  17. 17. Who Blogged Obsessively About SMW? # of times they Mentioned SMW These sites mentioned Social Media Week more than anyone. 2/12/10 17
  18. 18. Introducing: The Buzz Creators! # of times they Mentioned SMW These bloggers and tweeps talked about social media week more than anyone. 2/12/10 18
  19. 19. Questions? Want To See A Buzz Report For Your Brand? Contact: Maria Ogneva Director, Social Media, Biz360 Mogneva (at) biz360 (dot) com 650-832-6348
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