Social Media Week Buzz Report
Maria Ogneva, Director of Social Media
Buzzing Around The World
SMW occurred in 6 cities concurrently and
worldwide. NYC and SF were responsible for
close to 75% of all social media mentions.
Coverage = number
Sao Paolo performed
the best of non-U.S.
cities. Brazil is an up
and coming tech hub.
East Coast vs. West Coast
While NYC and SF had the largest share of
coverage, NYC blew everyone away in
impact, because the story got picked up by
press releases and major blogs like
Impact = # of people who
read these articles
Which Day Was Most Buzz-Worthy For SMW Global?
Global SMW got the most
buzz on Monday and
What caused these spikes in buzz? Letʼs
do a deep dive by city.
San Francisco Was Abuzz With Social Media Camp
NYC was even-keel all week,
while SF drove buzz on 2/1 with
Social Media Camp.
Feeling That Sentiment For SMW Global
soars for SMW
But how do people feel about individual city
Social Media Weeks?
People Loved SMW NYC
… And so did
Monday Thursday and
In SF, People Loved SM Camp & “Geo Loco”
Social Media Camp “Geo Loco” Panel
Event & Afterparty
Where Did People Talk About SMW Global?
For SMW Global, most of the action
happened in microblogs, aka Twitter,