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Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
Harnessing the Power of Entertainment to Improve Reproductive Health Globally
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Harnessing the Power of Entertainment to Improve Reproductive Health Globally

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Sonny Fox …

Sonny Fox
Senior Vice President, Population Communications International (PCI) (http://www.population.org/index.shtml)
March 10, 2004

Published in: Health & Medicine
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Transcript

  • 1. 777 United Nations Plaza, 5th Floor New York, NY 10017-3521 www.population.org
  • 2. PCI Methodology • Formative Research • Values Grid • Creative and Technical Training • Scriptwriting - Pilot Episodes • Listener Groups - Feedback • On-air Monitoring - Feedback • Impact Evaluation • Sustainability Literature Review Public Health Data Service Providers Broadcast Opportunities
  • 3. PCI Worldwide
  • 4. China
  • 5. Africa UshikwapoUshikwapo ShikamanaShikamana (If Assisted, Assist Yourself)
  • 6. The Caribbean
  • 7. Does It Work? • September 1999 “Studies in Family Planning” – Tanzania serial radio drama Twende Na Wakati – 2-year national field study
  • 8. Does It Work? • Married women who listened were more likely to adopt family planning than those who didn’t listen • Self-efficacy increased related to – family size – ideal age for marriage – approval of contraceptive use – spousal communication about family planning – knowledge of current methods • 79 family planning centers reported a 25% increase in new clients • Contraceptive prevalence increased from 10% to 18% over the 2-year period • Knowledge of HIV/AIDS and prevention increased dramatically
  • 9. India
  • 10. 360 Degree○ Social Marketing Soap Opera Music Events Ad Campaigns Billboards PSAs Service Provider Relationships Listener Group Interaction Street Theater Talk Shows Comic Strips
  • 11. PCI

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