101+
                          

   Ryan McCormack    
http://bitstrategist.com
                       
    January 3, 201...
What you’ll find here…

•    An overview of the service
•    How messages work
•    Who can see your messages
•    The basi...
What you won’t find here…

•    Detailed usage guidelines
•    Twitter influence, analytics, ROI, …
•    Strategy for busine...
Outline

•    Overview: What is Twitter
•    Messages
•    Sharing
•    140 Characters
•    Twitter Myths
•    Tools for T...
What is Twitter




       Ryan McCormack :: January 2010 :: http://bitstrategist.com   5
Twitter is about sharing messages




                  Ryan McCormack :: January 2010 :: http://bitstrategist.com   6
A definition

Twitter is an online service that allows
you to share 140-character messages




                    Ryan McC...
The basics: Reading messages

•  You choose people whose messages you
   want to be able to read, and you “follow”
   them...
The basics: Reading messages




     Stream of 
     “Tweets”




                   Ryan McCormack :: January 2010 :: ht...
The basics: What is a stream?

•  A collection of messages you can view (aka
   “timeline”)

•  Your follower stream has m...
Streams (cont’d)
                     Newer
                    messages




                                        The s...
Streams (cont’d)
                              What you see: The most
                                   recent stuff




 ...
The basics: Sending messages

•  You can write short messages and the people
   who “follow” you can read them (if they’re...
The basics: Sending messages




                  Ryan McCormack :: January 2010 :: http://bitstrategist.com   14
The basics: Tools

•  You use a “client” to send and read messages

•  Example: twitter.com web site

•  Additional client...
Seems simple…what’s the fuss?




                  Ryan McCormack :: January 2010 :: http://bitstrategist.com   16
Before we begin…




        Ryan McCormack :: January 2010 :: http://bitstrategist.com   17
Twitter is the Wild West of technology




                   Ryan McCormack :: January 2010 :: http://bitstrategist.com  ...
Twitter provides the building blocks

•  140 character messages

•  How “following” works

•  Favorites, Lists, (Twitter) ...
The crowd makes up the rest

•  Twitter specifies nothing about syntax
   beyond d as the first “word” of a direct
   messag...
Messages
The social objects that are shared on Twitter




                      Ryan McCormack :: January 2010 :: http://...
Messages can be anything
                                           Articles
                                             ...
Messages can be anything
                                           Articles
                                             ...
A few sample tweets




                           Source: http://bit.ly/8PKCKw


                 Ryan McCormack :: Janua...
Sharing images and video

•  Many services exist for sharing multimedia

•  Media are often seen with messages (like
   em...
Example: Image sharing
                      
                                                             Link shows imag...
Twitter has a shibboleth (more later)




                     Ryan McCormack :: January 2010 :: http://bitstrategist.com ...
From the Wild I




                   Ryan McCormack :: January 2010 :: http://bitstrategist.com   28
From the Wild II




                    Ryan McCormack :: January 2010 :: http://bitstrategist.com   29
How messaging works




         Ryan McCormack :: January 2010 :: http://bitstrategist.com   30
Twitter sends your message for you
  THE MESSAGE
   “Apple to sell
 Android iPhones!
http://bit.ly/34a4al”
   THE MESSENGE...
Recipients can be many or one

 BROADCAST MESSAGE (“TWEET”)
                  DIRECT MESSAGES (DM)
    Messages you want m...
So, who sees your tweets?
     YOUR FOLLOWERS
                                       EVERYONE ELSE
People interested in wh...
Reply to a message (“@ replies”)
Conversational response to a                           @mashable Ha! The
message, attribu...
“Retweet” a message (RT)

•  Twitter slang for repeating a message from
   someone else

•  Example of the power of networ...
Retweets can cause chain reactions

•  Network effects can amplify your message

•  Example
  •    I have 10 followers
  • ...
The parable of the chessboard


                                          •  One penny per square
  27 squares = ~$1.34 mi...
Sample network effect:
3RTs = ~250,000 possible views
                                                He must be joking: RT...
Anatomy of a Retweet

                       He must be joking: RT
                      @mashable Apple to sell
         ...
The “Twitter” Retweet




•  Appears as a message in your stream

•  Does not contain RT or @

•  Has no comments or addit...
Sharing
People and the social aspect of Twitter




                   Ryan McCormack :: January 2010 :: http://bitstrateg...
So who uses Twitter, anyway?

•  Twitter is a huge community

•  20-40 million unique visitors per month to
   twitter.com...
More visitors than NYTimes.com


         Twitter growth has
         been phenomenal*




                               ...
Twitter is used by “everyone”




                   Ryan McCormack :: January 2010 :: http://bitstrategist.com   44
People “follow” others and are followed




     Your
                                            People
  “Followers”
   ...
People can protect their privacy




                   Ryan McCormack :: January 2010 :: http://bitstrategist.com   46
People are identified using a handle and an @




                                       Link using @



                  ...
Follow “valuable” people…that’s the point


•  Friends and family

•  Colleagues, competitors, professionals

•  Celebriti...
Use Twitter “lists” to find interesting people
                                            




                      Ryan ...
Twitter lists (cont’d)

•  Lists are “curated collections” of people on
   Twitter

•  You can create them or follow lists...
So who’s got the most followers?




         Ashton Kutcher (@aplusk): 4.0+ million followers

                          ...
Unfollow / block time wasters




•  Bots, spammers and snake-oil salesmen

•  People with whom you wouldn’t have a beer

...
Meformers (80%) vs. Informers (20%)




                                                       Source: http://bit.ly/1X18c...
140 characters
Short messages can pack a punch, but there are some tricks




                            Ryan McCormack :...
Different messages for different mediums




Fortune Cookie
                    Telegram
                 Magazine article
 ...
Length isn’t everything
“That’s one small step for man, one
giant leap for mankind” (57 characters)




                  ...
Why 140 characters??




   Compatibility for mobile-device text messaging (SMS)




                             Ryan McC...
Twitter lingo and tools shorten messages


•  URL shorteners (e.g., bit.ly)

•  RT = Retweet, DM = Direct message

•  @use...
Lingo and tools shorten messages (cont’d)


•  Abbreviations (e.g., omg, ftw, btw, fyi, lol)

•  “Hashtags” to support sea...
Twitter Myths
            




      Ryan McCormack :: January 2010 :: http://bitstrategist.com   60
Myth 1: People only talk about what they ate for lunch




                            Ryan McCormack :: January 2010 :: h...
Myth 1: People only talk about what they ate for lunch



•  Possibly true, but…

•  If someone you follow talks about thi...
Myth 2: It’s a flood…I can’t read it all




                        Ryan McCormack :: January 2010 :: http://bitstrategist...
Myth 2: It’s a flood…I can’t read it all



•  Twitter messages aren’t necessarily critical

•  It doesn’t matter if you se...
Myth 3: Twitter is for teenagers




                      Ryan McCormack :: January 2010 :: http://bitstrategist.com   65
Myth 3: Twitter is for teenagers


•  Actually, many teenagers don’t like or use
   Twitter all that much

•  Twitter hits...
Myth 4: Everyone can see what I say




                     Ryan McCormack :: January 2010 :: http://bitstrategist.com   ...
Myth 4: Everyone can see what I say

•  If you want the world to see your tweets, you
   can, but…

•  Twitter has privacy...
Myth 5: You can really make a fool of yourself




             Actually, this is true…

                         Ryan McC...
Tools for Tweets




       Ryan McCormack :: January 2010 :: http://bitstrategist.com   70
Lots of ways to access Twitter

                   “Apple to sell
                 Android iPhones!
                http:/...
Brizzly
Web-based clients




                               Seesmic
    Twitter.com




                     Ryan McCorma...
Mobile clients




 Tweetie
                                Twidroid



            Twitterific
                           ...
Desktop clients




                                          Seesmic


     Tweetdeck




                   Ryan McCorma...
Helper web sites




                                              Twitter search




Oneforty: For tools+apps




       ...
Strategies and etiquette




           Ryan McCormack :: January 2010 :: http://bitstrategist.com   76
There’s no “right” way, but…

•  Tons of people will tell you how you “should”
   use Twitter

•  How you use it depends o...
1. Silence is golden…




                    Ryan McCormack :: January 2010 :: http://bitstrategist.com   78
1. Silence is golden…

•  Don’t break it unless you think you can
   improve upon it

•  Think about your audience and wha...
2. Minimize self
   promotion




                            Maximize “good”
                              promotion
    ...
2. Minimize self promotion

•  It’s ok, but do it sparingly:
   •    New blog posts
   •    Awards or accomplishments
   •...
2. Maximize “good” promotion 

•  Good is relative; think of your audience

•  Tweet about interesting articles, design, i...
3. Don’t just be a parrot




                     Ryan McCormack :: January 2010 :: http://bitstrategist.com   83
3. Don’t just be a parrot

•  Plenty of people on Twitter just repeat what
   others say (through retweeting or quoting)

...
4. Give credit where credit is due




                    Ryan McCormack :: January 2010 :: http://bitstrategist.com   85
4. Give credit where credit is due

•  People share a lot of great ideas

•  If you pass them along, let people know
   wh...
5. For followers: Quality, not quantity




                    Ryan McCormack :: January 2010 :: http://bitstrategist.com...
Summary




   Ryan McCormack :: January 2010 :: http://bitstrategist.com   88
What is Twitter

An online service that allows you to
share 140-character messages




                   Ryan McCormack :...
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Twitter 101+

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Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.

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Twitter 101+

  1. 1. 101+ Ryan McCormack http://bitstrategist.com January 3, 2010 Ryan McCormack :: January 2010 :: http://bitstrategist.com 1
  2. 2. What you’ll find here… •  An overview of the service •  How messages work •  Who can see your messages •  The basic tools you use with Twitter •  A few simple tips Ryan McCormack :: January 2010 :: http://bitstrategist.com 2
  3. 3. What you won’t find here… •  Detailed usage guidelines •  Twitter influence, analytics, ROI, … •  Strategy for businesses and Twitter •  Why Twitter is important Ryan McCormack :: January 2010 :: http://bitstrategist.com 3
  4. 4. Outline •  Overview: What is Twitter •  Messages •  Sharing •  140 Characters •  Twitter Myths •  Tools for Tweets •  Five tips Ryan McCormack :: January 2010 :: http://bitstrategist.com 4
  5. 5. What is Twitter Ryan McCormack :: January 2010 :: http://bitstrategist.com 5
  6. 6. Twitter is about sharing messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 6
  7. 7. A definition Twitter is an online service that allows you to share 140-character messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 7
  8. 8. The basics: Reading messages •  You choose people whose messages you want to be able to read, and you “follow” them •  Their messages (or “tweets”) show up in your “stream” Ryan McCormack :: January 2010 :: http://bitstrategist.com 8
  9. 9. The basics: Reading messages Stream of “Tweets” Ryan McCormack :: January 2010 :: http://bitstrategist.com 9
  10. 10. The basics: What is a stream? •  A collection of messages you can view (aka “timeline”) •  Your follower stream has messages from the people you follow, sorted in reverse chronological order •  Any set of logically grouped messages (e.g., by user) can be a stream Ryan McCormack :: January 2010 :: http://bitstrategist.com 10
  11. 11. Streams (cont’d) Newer messages The stream never stops Time flowing…but that’s ok Older messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 11
  12. 12. Streams (cont’d) What you see: The most recent stuff The entire stream Ryan McCormack :: January 2010 :: http://bitstrategist.com 12
  13. 13. The basics: Sending messages •  You can write short messages and the people who “follow” you can read them (if they’re public, everyone can) •  Whoever reads your messages can also share them with whoever follows them Ryan McCormack :: January 2010 :: http://bitstrategist.com 13
  14. 14. The basics: Sending messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 14
  15. 15. The basics: Tools •  You use a “client” to send and read messages •  Example: twitter.com web site •  Additional clients exist on the web, desktop, and all mobile devices Ryan McCormack :: January 2010 :: http://bitstrategist.com 15
  16. 16. Seems simple…what’s the fuss? Ryan McCormack :: January 2010 :: http://bitstrategist.com 16
  17. 17. Before we begin… Ryan McCormack :: January 2010 :: http://bitstrategist.com 17
  18. 18. Twitter is the Wild West of technology Ryan McCormack :: January 2010 :: http://bitstrategist.com 18
  19. 19. Twitter provides the building blocks •  140 character messages •  How “following” works •  Favorites, Lists, (Twitter) Retweet •  Privacy, blocking and spam reporting Ryan McCormack :: January 2010 :: http://bitstrategist.com 19
  20. 20. The crowd makes up the rest •  Twitter specifies nothing about syntax beyond d as the first “word” of a direct message •  The community has evolved its own microsyntax, etiquette, and conventions, much of which Twitter has adopted •  Things are still evolving!!! Ryan McCormack :: January 2010 :: http://bitstrategist.com 20
  21. 21. Messages The social objects that are shared on Twitter Ryan McCormack :: January 2010 :: http://bitstrategist.com 21
  22. 22. Messages can be anything Articles Blogs Web Having Deep News sites Maintaining Thoughts Video Events “presence” Sharing Images Information Social Good What’s Self-promotion Happening? Sharing Politics Opinions Promoting Events Others News Being Connecting Funny with people People Ryan McCormack :: January 2010 :: http://bitstrategist.com 22
  23. 23. Messages can be anything Articles Blogs Web Having Deep News sites Maintaining Thoughts Video Events “presence” Sharing Images Information Social Good What’s Self-promotion Happening? Sharing Politics Opinions Promoting Events Others News Being Connecting Funny With people People Ryan McCormack :: January 2010 :: http://bitstrategist.com 23
  24. 24. A few sample tweets Source: http://bit.ly/8PKCKw Ryan McCormack :: January 2010 :: http://bitstrategist.com 24
  25. 25. Sharing images and video •  Many services exist for sharing multimedia •  Media are often seen with messages (like email attachments) •  Twitter account usually linked Ryan McCormack :: January 2010 :: http://bitstrategist.com 25
  26. 26. Example: Image sharing Link shows image in client Take a photo Use mobile Message shows with your client to up on Twitter phone create and with link post a to image message Image lives on Twitpic web site Ryan McCormack :: January 2010 :: http://bitstrategist.com 26
  27. 27. Twitter has a shibboleth (more later) Ryan McCormack :: January 2010 :: http://bitstrategist.com 27
  28. 28. From the Wild I Ryan McCormack :: January 2010 :: http://bitstrategist.com 28
  29. 29. From the Wild II Ryan McCormack :: January 2010 :: http://bitstrategist.com 29
  30. 30. How messaging works Ryan McCormack :: January 2010 :: http://bitstrategist.com 30
  31. 31. Twitter sends your message for you THE MESSAGE “Apple to sell Android iPhones! http://bit.ly/34a4al” THE MESSENGER @twitter THE RECIPIENTS The people who can see your message (but may not) THE SENDER @mashable (aka Pete Cashmore) Ryan McCormack :: January 2010 :: http://bitstrategist.com 31
  32. 32. Recipients can be many or one BROADCAST MESSAGE (“TWEET”) DIRECT MESSAGES (DM) Messages you want many to see Messages you want ONE to see “I found a gr8 “Fantastic article: 20 Food Halloween costume Rules from Michael Pollan for Bingo!!! Lolz…See http://bit.ly/mcTCj ” you tonight” Ryan McCormack :: January 2010 :: http://bitstrategist.com 32
  33. 33. So, who sees your tweets? YOUR FOLLOWERS EVERYONE ELSE People interested in what you share People who find what you’ve shared (if allowed) Retweets Public timeline Search Ryan McCormack :: January 2010 :: http://bitstrategist.com 33
  34. 34. Reply to a message (“@ replies”) Conversational response to a @mashable Ha! The message, attribution provided day Apple does that with @username I’ll eat my shoe “Apple to sell Android iPhones! http://bit.ly/34a4al” @mashable Have zombies taken over at Apple, and Jobs is under mind control? @mashable No way! I can’t believe it! Ryan McCormack :: January 2010 :: http://bitstrategist.com 34
  35. 35. “Retweet” a message (RT) •  Twitter slang for repeating a message from someone else •  Example of the power of network effects in many-to-many communications •  One metric used to measure influence Ryan McCormack :: January 2010 :: http://bitstrategist.com 35
  36. 36. Retweets can cause chain reactions •  Network effects can amplify your message •  Example •  I have 10 followers •  I send a message and they all see it •  1 of my followers retweets my message •  Their followers see my original message, and some of them retweet it •  And so on, and so on…. Ryan McCormack :: January 2010 :: http://bitstrategist.com 36
  37. 37. The parable of the chessboard •  One penny per square 27 squares = ~$1.34 million •  Double on every subsequent square •  How many squares before there is more than $1 million on the board? Ryan McCormack :: January 2010 :: http://bitstrategist.com 37
  38. 38. Sample network effect: 3RTs = ~250,000 possible views He must be joking: RT RT @mashable @mashable Apple to sell Apple to sell Android iPhones! Android iPhones! http://bit.ly/34a4al http://bit.ly/34a4al @hirshberg 1337 followers @seanpercival 7763 followers Crazy news about @Alyssa_Milano Android phones 236,575 followers http://bit.ly/34a4al (via @mashable) Ryan McCormack :: January 2010 :: http://bitstrategist.com 38
  39. 39. Anatomy of a Retweet He must be joking: RT @mashable Apple to sell Android iPhones! http://bit.ly/34a4al He must be joking: Comment about the message (optional) RT: An indication that this is a retweet @mashable: The person who wrote the original message Apple to sell…: The actual message (possibly edited for length) Ryan McCormack :: January 2010 :: http://bitstrategist.com 39
  40. 40. The “Twitter” Retweet •  Appears as a message in your stream •  Does not contain RT or @ •  Has no comments or additions Ryan McCormack :: January 2010 :: http://bitstrategist.com 40
  41. 41. Sharing People and the social aspect of Twitter Ryan McCormack :: January 2010 :: http://bitstrategist.com 41
  42. 42. So who uses Twitter, anyway? •  Twitter is a huge community •  20-40 million unique visitors per month to twitter.com •  20-50 Million messages / day (roughly 4 billion tweets in 2009) Ryan McCormack :: January 2010 :: http://bitstrategist.com 42
  43. 43. More visitors than NYTimes.com Twitter growth has been phenomenal* * But it may be flattening… Ryan McCormack :: January 2010 :: http://bitstrategist.com 43
  44. 44. Twitter is used by “everyone” Ryan McCormack :: January 2010 :: http://bitstrategist.com 44
  45. 45. People “follow” others and are followed Your People “Followers” you follow Your Twitter “friends” Ryan McCormack :: January 2010 :: http://bitstrategist.com 45
  46. 46. People can protect their privacy Ryan McCormack :: January 2010 :: http://bitstrategist.com 46
  47. 47. People are identified using a handle and an @ Link using @ @mashable is a “handle” on Twitter (like an email address) Profile page information Ryan McCormack :: January 2010 :: http://bitstrategist.com 47
  48. 48. Follow “valuable” people…that’s the point •  Friends and family •  Colleagues, competitors, professionals •  Celebrities, authors, educators •  People who are funny, insightful, inspiring •  Anyone who’s interesting!! Ryan McCormack :: January 2010 :: http://bitstrategist.com 48
  49. 49. Use Twitter “lists” to find interesting people Ryan McCormack :: January 2010 :: http://bitstrategist.com 49
  50. 50. Twitter lists (cont’d) •  Lists are “curated collections” of people on Twitter •  You can create them or follow lists created by others •  Use tools like Listorious (.com) to find lists by category, tag, popularity etc. Ryan McCormack :: January 2010 :: http://bitstrategist.com 50
  51. 51. So who’s got the most followers? Ashton Kutcher (@aplusk): 4.0+ million followers Ryan McCormack :: January 2010 :: http://bitstrategist.com 51
  52. 52. Unfollow / block time wasters •  Bots, spammers and snake-oil salesmen •  People with whom you wouldn’t have a beer Ryan McCormack :: January 2010 :: http://bitstrategist.com 52
  53. 53. Meformers (80%) vs. Informers (20%) Source: http://bit.ly/1X18c1 3000 tweets, 350 Twitter users Ryan McCormack :: January 2010 :: http://bitstrategist.com 53
  54. 54. 140 characters Short messages can pack a punch, but there are some tricks Ryan McCormack :: January 2010 :: http://bitstrategist.com 54
  55. 55. Different messages for different mediums Fortune Cookie Telegram Magazine article Book 10-20 words 10-100 words 250-1000 words 50,000+ words 140 characters = ~25-35 words Ryan McCormack :: January 2010 :: http://bitstrategist.com 55
  56. 56. Length isn’t everything “That’s one small step for man, one giant leap for mankind” (57 characters) Ryan McCormack :: January 2010 :: http://bitstrategist.com 56
  57. 57. Why 140 characters?? Compatibility for mobile-device text messaging (SMS) Ryan McCormack :: January 2010 :: http://bitstrategist.com 57
  58. 58. Twitter lingo and tools shorten messages •  URL shorteners (e.g., bit.ly) •  RT = Retweet, DM = Direct message •  @username for people Ryan McCormack :: January 2010 :: http://bitstrategist.com 58
  59. 59. Lingo and tools shorten messages (cont’d) •  Abbreviations (e.g., omg, ftw, btw, fyi, lol) •  “Hashtags” to support search (e.g., #design) •  Attribution shortcuts (by for authors, via for sources, symbols like ^ for “cotweets”) Ryan McCormack :: January 2010 :: http://bitstrategist.com 59
  60. 60. Twitter Myths Ryan McCormack :: January 2010 :: http://bitstrategist.com 60
  61. 61. Myth 1: People only talk about what they ate for lunch Ryan McCormack :: January 2010 :: http://bitstrategist.com 61
  62. 62. Myth 1: People only talk about what they ate for lunch •  Possibly true, but… •  If someone you follow talks about things you don’t like, don’t follow them •  For friends at a distance, this kind of presence can be fun Ryan McCormack :: January 2010 :: http://bitstrategist.com 62
  63. 63. Myth 2: It’s a flood…I can’t read it all Ryan McCormack :: January 2010 :: http://bitstrategist.com 63
  64. 64. Myth 2: It’s a flood…I can’t read it all •  Twitter messages aren’t necessarily critical •  It doesn’t matter if you see everything •  In most cases, you won’t…. Ryan McCormack :: January 2010 :: http://bitstrategist.com 64
  65. 65. Myth 3: Twitter is for teenagers Ryan McCormack :: January 2010 :: http://bitstrategist.com 65
  66. 66. Myth 3: Twitter is for teenagers •  Actually, many teenagers don’t like or use Twitter all that much •  Twitter hits a broad demographic; it’s not focused in any one age, economic, or geographic group Ryan McCormack :: January 2010 :: http://bitstrategist.com 66
  67. 67. Myth 4: Everyone can see what I say Ryan McCormack :: January 2010 :: http://bitstrategist.com 67
  68. 68. Myth 4: Everyone can see what I say •  If you want the world to see your tweets, you can, but… •  Twitter has privacy settings where you can protect your tweets Ryan McCormack :: January 2010 :: http://bitstrategist.com 68
  69. 69. Myth 5: You can really make a fool of yourself Actually, this is true… Ryan McCormack :: January 2010 :: http://bitstrategist.com 69
  70. 70. Tools for Tweets Ryan McCormack :: January 2010 :: http://bitstrategist.com 70
  71. 71. Lots of ways to access Twitter “Apple to sell Android iPhones! http://bit.ly/34a4al” RSS Web Mobile Desktop (Apps and SMS) Ryan McCormack :: January 2010 :: http://bitstrategist.com 71
  72. 72. Brizzly Web-based clients Seesmic Twitter.com Ryan McCormack :: January 2010 :: http://bitstrategist.com 72
  73. 73. Mobile clients Tweetie Twidroid Twitterific OpenBeak (Twitterberry) Ryan McCormack :: January 2010 :: http://bitstrategist.com 73
  74. 74. Desktop clients Seesmic Tweetdeck Ryan McCormack :: January 2010 :: http://bitstrategist.com 74
  75. 75. Helper web sites Twitter search Oneforty: For tools+apps Listorious: For lists Ryan McCormack :: January 2010 :: http://bitstrategist.com 75
  76. 76. Strategies and etiquette Ryan McCormack :: January 2010 :: http://bitstrategist.com 76
  77. 77. There’s no “right” way, but… •  Tons of people will tell you how you “should” use Twitter •  How you use it depends on your goals •  Don’t use it if you don’t get anything out of it! Ryan McCormack :: January 2010 :: http://bitstrategist.com 77
  78. 78. 1. Silence is golden… Ryan McCormack :: January 2010 :: http://bitstrategist.com 78
  79. 79. 1. Silence is golden… •  Don’t break it unless you think you can improve upon it •  Think about your audience and what they get out of what you say Ryan McCormack :: January 2010 :: http://bitstrategist.com 79
  80. 80. 2. Minimize self promotion Maximize “good” promotion Ryan McCormack :: January 2010 :: http://bitstrategist.com 80
  81. 81. 2. Minimize self promotion •  It’s ok, but do it sparingly: •  New blog posts •  Awards or accomplishments •  Cool stuff you did (e.g., projects) •  If you’re just using Twitter personally, brag all you want Ryan McCormack :: January 2010 :: http://bitstrategist.com 81
  82. 82. 2. Maximize “good” promotion •  Good is relative; think of your audience •  Tweet about interesting articles, design, images, video that somehow “fit” your Twitter persona •  Retweet good stuff from others •  Recommend people worth following (e.g., on #followfriday or through lists) Ryan McCormack :: January 2010 :: http://bitstrategist.com 82
  83. 83. 3. Don’t just be a parrot Ryan McCormack :: January 2010 :: http://bitstrategist.com 83
  84. 84. 3. Don’t just be a parrot •  Plenty of people on Twitter just repeat what others say (through retweeting or quoting) •  There are more than enough of these people •  Add value Ryan McCormack :: January 2010 :: http://bitstrategist.com 84
  85. 85. 4. Give credit where credit is due Ryan McCormack :: January 2010 :: http://bitstrategist.com 85
  86. 86. 4. Give credit where credit is due •  People share a lot of great ideas •  If you pass them along, let people know where they came from! Ryan McCormack :: January 2010 :: http://bitstrategist.com 86
  87. 87. 5. For followers: Quality, not quantity Ryan McCormack :: January 2010 :: http://bitstrategist.com 87
  88. 88. Summary Ryan McCormack :: January 2010 :: http://bitstrategist.com 88
  89. 89. What is Twitter An online service that allows you to share 140-character messages Ryan McCormack :: January 2010 :: http://bitstrategist.com 89
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