Internet Video In Hospitality - Presentation Transcript
Internet Video in Hospitality Evolution or Revolution?
Internet Video Availability
The Internet is the richest source of video content in the world!
Broadband penetration is rapidly increasing, enabling a paradigm shift for Content Owners, Content Aggregators, Web Portals and even Users to make video content available online. In the past two years, nearly every major network show and many of the biggest cable programs have become available on the Internet.
Internet Video Content
Internet Video Usage
Consumers are spending hours on their PC watching videos online. comScore recently reported that Americans viewed more than 14 billion videos during the month of March 2009. YouTube alone had 9 billion video views. More than 150 million U.S. Internet users watched an average of 96 videos per viewer.
Internet Video Growth
Internet Video in Hospitality?
What if hotels could enhance their Guest entertainment options by bringing online video directly to the Guest Room TV ?
Guests could enjoy movies, TV shows, sports, live events, special interests, travel and user-generated content, from content owners, content aggregators and video portals from around the world.....
Benefits to Hospitality
Alternative/Additional Entertainment Option
Expanded range of content from an Internet based library that is virtually unlimited
Differentiation from competitors
Cost effective (content in most cases free)
Easily Available
New innovative Amenity
Internet Video Questions
What does implementation require?
Requires an Internet enabled appliance/stb
Requires adequate bandwidth
Requires wired/wireless Internet connection
Can hotels expect an increase in revenue?
Internet Video would initially be offered as a new Guest Amenity.
Internet Video – can we monetize? Consider Consumer Video Revenue Generation
Internet Video Evolution or Revolution
Evolution
150 million + Consumers watch Internet Video monthly and Broadcasters are quickly moving content to the Internet.
Revolution
Hotels can offer Internet Video as a new Guest Amenity and differentiate themselves from the competition
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