Nasjonal Booking& Nasjonal Travel Switch<br />Magnus Emilson<br />Joakim Stjernström<br />Christian Holmén<br />November 2...
A member of the Visit Technology Group<br />AGENDA<br />Background and strategic reasons behind ”Nasjonal Booking”<br />Co...
Norway <br />“The Best Destination in the World”<br />
It´s now time to also be the best one in terms of online marketing and sales<br />
A member of the Visit Technology Group<br />And its all about collaboration and creativity<br />
A member of the Visit Technology Group<br />	OsloPakken increased with 523% compared with 2008<br />
A member of the Visit Technology Group<br />WHY NATIONAL BOOKING?<br />Customer demand for superior service level (plan an...
DMS<br />Dest system<br />Property<br />Extranet to DMS <br />Property<br />PMS direct connect<br />PMS<br />Direct<br />D...
A member of the Visit Technology Group<br />CONCEPTUAL OVERVIEWNATIONAL BOOKING ON VISITNORWAY.com<br />
A member of the Visit Technology Group<br />SuccessfactorsONLIne – HOW TO WIN THE AUDIENCE<br />Best available rates<br />...
A member of the Visit Technology Group<br />CHALLENGES<br />Politics (DMO vs Suppliers)<br />Too high or wrong ambition<br...
A member of the Visit Technology Group<br />STATUS - INTERFACE WITH HOTELS CRS<br />Scandic (Pegasus Switch)<br />First (P...
A member of the Visit Technology Group<br />INTERFACE WITH REGIONAL PLAYERS/DESTINATION CRS<br />Citybreak (Direct connect...
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Nasjonal Booking Presentation 251109 by VTG

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Presentation of the National Booking Switch Project in Norway, by Magnus Emilson Visit Technology Group 25.11.09

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Nasjonal Booking Presentation 251109 by VTG

  1. 1. Nasjonal Booking& Nasjonal Travel Switch<br />Magnus Emilson<br />Joakim Stjernström<br />Christian Holmén<br />November 25, 2009<br />
  2. 2. A member of the Visit Technology Group<br />AGENDA<br />Background and strategic reasons behind ”Nasjonal Booking”<br />Concept overview ”Nasjonal Booking and Nasjonal Travel Switch”<br />From ”search to book” on Visitnorway.com<br />Success factors & challenges <br />Status<br />
  3. 3. Norway <br />“The Best Destination in the World”<br />
  4. 4. It´s now time to also be the best one in terms of online marketing and sales<br />
  5. 5. A member of the Visit Technology Group<br />And its all about collaboration and creativity<br />
  6. 6. A member of the Visit Technology Group<br /> OsloPakken increased with 523% compared with 2008<br />
  7. 7. A member of the Visit Technology Group<br />WHY NATIONAL BOOKING?<br />Customer demand for superior service level (plan and book in one stop shop)<br />Must decrease the distribution costs for the industry<br />Support the customers needs both pre-, during and post trip<br />Increase efficiency (seamless connectivity)<br />Extend the visitors stay (up sell, cross sell)<br />Democratic platform (control in the hands of the supplier and the destination -&gt; open marketplace for both small and big enterprises)<br />
  8. 8. DMS<br />Dest system<br />Property<br />Extranet to DMS <br />Property<br />PMS direct connect<br />PMS<br />Direct<br />DMS<br />Dest system<br />Pegasus<br />Switch<br />CRS<br />Hotel group<br />Sub headline<br />Visitnorway.com<br />10 million visitor<br />Hotel group<br />Sub headline<br />CRS<br />Synxis, Rezidor, Pegasus RezView<br />Flight<br />Low cost carrier<br />CRS<br />Amadeus<br />Flight<br />CRS<br />Flight<br />Regular flight<br />White label<br />Regional DMO<br />OpenJaw<br />Ferry & train<br />Ferry <br />Norwegian<br />Travel Swith<br />And National Booking <br />Train<br />Amadeus<br />Ferry & train<br />Events<br />Sub headline<br />iTicket<br />rezView<br />Local vendor<br />API (DMO, Supplier)<br />Activities<br />Sub headline<br />DMS<br />Dest system<br />
  9. 9. A member of the Visit Technology Group<br />CONCEPTUAL OVERVIEWNATIONAL BOOKING ON VISITNORWAY.com<br />
  10. 10. A member of the Visit Technology Group<br />SuccessfactorsONLIne – HOW TO WIN THE AUDIENCE<br />Best available rates<br />Availability <br />Packages and deals<br />Superior content<br />Language and currency support<br />
  11. 11. A member of the Visit Technology Group<br />CHALLENGES<br />Politics (DMO vs Suppliers)<br />Too high or wrong ambition<br />Lack of commercial focus<br />Will take time to reach critical mass<br />High demands when it comes to user experience<br />Language and terminology<br />Complex and a wide variety of business rules/models<br />
  12. 12. A member of the Visit Technology Group<br />STATUS - INTERFACE WITH HOTELS CRS<br />Scandic (Pegasus Switch)<br />First (Pegasus Switch)<br />Choice (Pegasus Switch)<br />Radisson (Rezidors own CRS)<br />Rica (Supranational through Pegasus RezView)<br />Thon (Supranational through Pegasus RezView)<br />De Historiske (Synxis)<br />
  13. 13. A member of the Visit Technology Group<br />INTERFACE WITH REGIONAL PLAYERS/DESTINATION CRS<br />Citybreak (Direct connection with Citybreak Travel Switch)<br />Guestmaker (OpenJaw OTA based API - waiting for their new platform)<br />Restech (still an open question)<br />
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