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Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
Productcamp montreal 2010
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Productcamp montreal 2010

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Transcript

  • 1. Hello, Productcamp! Monday, November 29, 2010
  • 2. Masochist self-help group. Monday, November 29, 2010
  • 3. Engineering Finance Marketing Sales Responsibility Authority Monday, November 29, 2010
  • 4. It’s never been a better time to be a product manager. Monday, November 29, 2010
  • 5. Clouds make experimenting easy. Monday, November 29, 2010
  • 6. Analytics make experimenting smart & fast. Monday, November 29, 2010
  • 7. It wasn’t always this easy. Monday, November 29, 2010
  • 8. A story, in three parts Coradiant, clouds, and analytics. Monday, November 29, 2010
  • 9. About me Monday, November 29, 2010
  • 10. GigaOm/Bitcurrent briefing on Cloud Computing (2008) InteropCloud (2009) The impact of latency on web business (2009) On the performance of clouds (2010) Application Delivery Networks (2009) Complete Web Monitoring (2009) WebOps (2010) Monday, November 29, 2010
  • 11. Monday, November 29, 2010
  • 12. Monday, November 29, 2010
  • 13. Monday, November 29, 2010
  • 14. Monday, November 29, 2010
  • 15. Monday, November 29, 2010
  • 16. The Coradiant story Monday, November 29, 2010
  • 17. Monday, November 29, 2010
  • 18. Pivoting the delivery model Monday, November 29, 2010
  • 19. Conversion rate and order value 0 5 10 15 20 Conversion rate Order value 5.51 16.07 Differenceduetooptimization Monday, November 29, 2010
  • 20. Monday, November 29, 2010
  • 21. Two things will speed this up Reduction in upfront investment Improvement in measurement and analysis Monday, November 29, 2010
  • 22. The democratization of IT A world where the primary channel is the web. Monday, November 29, 2010
  • 23. http://www.flickr.com/photos/harshlight/3235469361 Monday, November 29, 2010
  • 24. http://www.flickr.com/photos/theclevelandkid24/4251408727/ Monday, November 29, 2010
  • 25. http://en.wikipedia.org/wiki/Adam_Smith Monday, November 29, 2010
  • 26. http://www.flickr.com/photos/brewbooks/3319730327/ (16MB) Monday, November 29, 2010
  • 27. http://www.flickr.com/photos/argonne/4563394851/ Monday, November 29, 2010
  • 28. http://www.flickr.com/photos/ebeam/3586287989/ Monday, November 29, 2010
  • 29. http://www.flickr.com/photos/ecastro/3053916892/ Monday, November 29, 2010
  • 30. http://www.flickr.com/photos/binaryape/458758810/ Monday, November 29, 2010
  • 31. http://50ans.imag.fr/images/galerie/Source/IBM-1130-1.jpg Monday, November 29, 2010
  • 32. http://honeynet.onofri.org/scans/scan22/sol/submission/reverse.jpg Monday, November 29, 2010
  • 33. http://www.flickr.com/photos/flem007_uk/4211743886/ Monday, November 29, 2010
  • 34. http://www.flickr.com/photos/caveman_92223/3531128799/ Monday, November 29, 2010
  • 35. http://en.wikipedia.org/wiki/File:Bell_System_hires_1900_logo.PNG Monday, November 29, 2010
  • 36. For much of its history, AT&T and its Bell System functioned as a legally sanctioned, regulated monopoly. The US accepted this principle, initially in a 1913 agreement known as the Kingsbury Commitment. Anti-trust suit filed in 1949 led in 1956 to a consent decree whereby AT&T agreed to restrict its activities to the regulated business of the national telephone system and government work. Changes in telecommunications led to a U.S. government antitrust suit in 1974. In 1982 when AT&T agreed to divest itself of the wholly owned Bell operating companies that provided local exchange service. In 1984 Bell was dead. In its place was a new AT&T and seven regional Bell operating companies (collectively, the RBOCs.) http://www.corp.att.com/history/history3.html Monday, November 29, 2010
  • 37. http://www.flickr.com/photos/ktylerconk/4096965228/ Monday, November 29, 2010
  • 38. First: Monopoly good. Monday, November 29, 2010
  • 39. Then: Monopoly bad. Monday, November 29, 2010
  • 40. http://www.flickr.com/photos/wikidave/2867257631/ Monday, November 29, 2010
  • 41. http://www.flickr.com/photos/mbrubeck/4460320021/ Monday, November 29, 2010
  • 42. http://www.flickr.com/photos/raneko/4203965136/ Monday, November 29, 2010
  • 43. http://www.flickr.com/photos/19646481@N06/4263667827/ Monday, November 29, 2010
  • 44. http://www.flickr.com/photos/dok1/4547024596/ Monday, November 29, 2010
  • 45. http://www.flickr.com/photos/mmbrown/3102707594/ Monday, November 29, 2010
  • 46. Monday, November 29, 2010
  • 47. http://www.codeproject.com/KB/miscctrl/ScriptStudio.aspx Wufoo.com Monday, November 29, 2010
  • 48. Airfare DNS Cloud Public transit Important research Hotel Monday, November 29, 2010
  • 49. You can’t calculate ROI when I is zero. Monday, November 29, 2010
  • 50. It’s a license to experiment. Monday, November 29, 2010
  • 51. No more excuses. Monday, November 29, 2010
  • 52. Analytics everywhere Everything is an experiment Monday, November 29, 2010
  • 53. Everybody has goals. http://www.flickr.com/photos/itsgreg/446061432/ Monday, November 29, 2010
  • 54. Monday, November 29, 2010
  • 55. Monday, November 29, 2010
  • 56. Ad network Organic search Visitor Campaigns Reach Mailing, alerts, promotions Offer Upselling Purchase step Purchase step Enrolment Advertiser site Abandonment Disengagement 3 5 9 8 7 6 4 $ $ $ $ $ Conversion $ 2 1 11 Impact on site NegativePositive $$ Monday, November 29, 2010
  • 57. Monday, November 29, 2010
  • 58. Monday, November 29, 2010
  • 59. Search results Good content Invitation Viral spread Visitor Social network link Content creation Moderation Spam & trolls Engagement Social graph Disengagement $ 1 7 6 5 2 4 4 3 11 $ $ $ Impact on site NegativePositive $ Bad content $ $ Collaboration site Monday, November 29, 2010
  • 60. Monday, November 29, 2010
  • 61. Helpdesk escalation SLA violation Renewal, upsell, reference Performance End user (employee) SaaS site Churn $ Refund $ 6 2 Enterprise subscriber 1 5 3 4 Good Bad Usability Good Bad Productivity Good Bad 7 Support costs $ Impact on site NegativePositive $$ $ $ Monday, November 29, 2010
  • 62. Monday, November 29, 2010
  • 63. Targeted embedded ad Advertiser site Ad network Visitor Media site Departure $ $ 5 6 4 3 Enrolment 2 $ 5 Impact on site NegativePositive $$ 1 $ Monday, November 29, 2010
  • 64. Analytics is the measurement of movement towards those goals. http://www.flickr.com/photos/itsgreg/446061432/ Monday, November 29, 2010
  • 65. NEW VISITORS GROWTH BOUNCE RATE LOSS CONVERSION RATE GOAL VALUE x TIME ON SITE PAGES PER VISIT NUMBER OF VISITS SEARCHES TWEETS MENTIONS ADS SEEN ATTENTION ENGAGEMENT CONVERSION Monday, November 29, 2010
  • 66. Conversions Visits Shopping cart Payment options KPIs Monday, November 29, 2010
  • 67. Bounce rate Conversions Visits Shopping cart Payment options Conversion rate Monday, November 29, 2010
  • 68. http://www.flickr.com/photos/mrmoorey/160654236 Monday, November 29, 2010
  • 69. http://www.flickr.com/photos/duncan/1252272164/ Monday, November 29, 2010
  • 70. http://www.flickr.com/photos/intherough/3573333256/ Monday, November 29, 2010
  • 71. http://www.flickr.com/photos/jetheriot/648950773/ Monday, November 29, 2010
  • 72. Monday, November 29, 2010
  • 73. Monday, November 29, 2010
  • 74. Monday, November 29, 2010
  • 75. Monday, November 29, 2010
  • 76. Deploy Tweak Analyze Collect Why these matter Experiment faster and better Design BuildOperate Lower upfront investment More accurate feedback Faster iteration Monday, November 29, 2010
  • 77. Not just for tech companies The big data world. Monday, November 29, 2010
  • 78. Monday, November 29, 2010
  • 79. Overshare  h)p://su.pr/1keiym Monday, November 29, 2010
  • 80. Monday, November 29, 2010
  • 81. Species  sharing h)p://www.flickr.com/photos/luc/1824234195/ Monday, November 29, 2010
  • 82. h)p://www.flickr.com/photos/sea)lemunicipalarchives/3974145507/ Monday, November 29, 2010
  • 83. h)p://www.flickr.com/photos/gregory-­‐moine/4303513582/ Monday, November 29, 2010
  • 84. Monday, November 29, 2010
  • 85. h)p://www.flickr.com/photos/spidermandragon5/2922128673/ Monday, November 29, 2010
  • 86. h)p://www.flickr.com/photos/pixel_addict/465394708/ Monday, November 29, 2010
  • 87. h)p://www.chris-­‐place.com/game-­‐shows/shows/millionaire/images/phone-­‐a-­‐friend.jpg Monday, November 29, 2010
  • 88. Monday, November 29, 2010
  • 89. h)p://www.flickr.com/photos/66164549@N00/2366402111/ Monday, November 29, 2010
  • 90. h)p://www.flickr.com/photos/chriseos40d/3148210616 Monday, November 29, 2010
  • 91. h)p://www.flickr.com/photos/themikelee/2036996518/ Monday, November 29, 2010
  • 92. ://www.flickr.com/photos/themikelee/2036996518/ Monday, November 29, 2010
  • 93. h)p://www.flickr.com/photos/blue_mountains_library_-­‐_local_studies/2672973607/ Monday, November 29, 2010
  • 94. h)p://www.flickr.com/photos/dvdmerwe/196002561/ Monday, November 29, 2010
  • 95. h)p://www.flickr.com/photos/ariannemccarthy/516482621/ Monday, November 29, 2010
  • 96. h)p://www.flickr.com/photos/st3f4n/3951143570/ Monday, November 29, 2010
  • 97. Monday, November 29, 2010
  • 98. Monday, November 29, 2010
  • 99. h)p://www.flickr.com/photos/dlr/18787680/ Monday, November 29, 2010
  • 100. eMarketer,  January  2009 Sharing like never before 2009 2010 2011 2012 20132008 88.8 44.6% 95.3 46.4% 101.7 48.2% 108.0 50.0% 114.5 51.8% 82.5 42.8% Millions Percent Users  generaUng  content  online Monday, November 29, 2010
  • 101. http://feedblog.org/2009/06/25/michael-jackson-spike-on-twitter/ Monday, November 29, 2010
  • 102. Crowds are clouds. Quick to deploy, easy to analyze. Monday, November 29, 2010
  • 103. So what does this mean for product managers? Monday, November 29, 2010
  • 104. Getting features right matters less. Knowing what’s not working, fast matters more. Monday, November 29, 2010
  • 105. Getting features right matters less. Getting out of the office matters more. Monday, November 29, 2010
  • 106. “We should” matters less. “What if” matters more. Monday, November 29, 2010
  • 107. Your roadmap matters less. Parallel experiments matter more. Monday, November 29, 2010
  • 108. Justification beforehand & business cases matter less. Realtime cost/ benefit of features in production matters more. Monday, November 29, 2010
  • 109. User groups and surveys matter less. Real-world adoption & usage analysis matters more. Monday, November 29, 2010
  • 110. Like I said: It’s never been a better time to be a product manager. Monday, November 29, 2010
  • 111. Thanks! alistair@bitcurrent.com @acroll www.yearonelabs.com www.rpmmtl.com www.watchingwebsites.com www.bitcurrent.com www.human20.com Monday, November 29, 2010

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