0
Hello, Productcamp!
Monday, November 29, 2010
Masochist self-help group.
Monday, November 29, 2010
Engineering
Finance
Marketing
Sales
Responsibility
Authority
Monday, November 29, 2010
It’s never been a better time
to be a product manager.
Monday, November 29, 2010
Clouds make
experimenting
easy.
Monday, November 29, 2010
Analytics make
experimenting
smart & fast.
Monday, November 29, 2010
It wasn’t always this easy.
Monday, November 29, 2010
A story, in three parts
Coradiant, clouds, and analytics.
Monday, November 29, 2010
About me
Monday, November 29, 2010
GigaOm/Bitcurrent
briefing on Cloud
Computing (2008)
InteropCloud
(2009)
The impact of
latency on web
business
(2009)
On t...
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
The Coradiant story
Monday, November 29, 2010
Monday, November 29, 2010
Pivoting the delivery model
Monday, November 29, 2010
Conversion rate
and order value
0
5
10
15
20
Conversion rate Order value
5.51
16.07
Differenceduetooptimization
Monday, No...
Monday, November 29, 2010
Two things will speed this up
Reduction in upfront investment
Improvement in measurement and analysis
Monday, November 29,...
The democratization of IT
A world where the primary channel is the web.
Monday, November 29, 2010
http://www.flickr.com/photos/harshlight/3235469361
Monday, November 29, 2010
http://www.flickr.com/photos/theclevelandkid24/4251408727/
Monday, November 29, 2010
http://en.wikipedia.org/wiki/Adam_Smith
Monday, November 29, 2010
http://www.flickr.com/photos/brewbooks/3319730327/
(16MB)
Monday, November 29, 2010
http://www.flickr.com/photos/argonne/4563394851/
Monday, November 29, 2010
http://www.flickr.com/photos/ebeam/3586287989/
Monday, November 29, 2010
http://www.flickr.com/photos/ecastro/3053916892/
Monday, November 29, 2010
http://www.flickr.com/photos/binaryape/458758810/
Monday, November 29, 2010
http://50ans.imag.fr/images/galerie/Source/IBM-1130-1.jpg
Monday, November 29, 2010
http://honeynet.onofri.org/scans/scan22/sol/submission/reverse.jpg
Monday, November 29, 2010
http://www.flickr.com/photos/flem007_uk/4211743886/
Monday, November 29, 2010
http://www.flickr.com/photos/caveman_92223/3531128799/
Monday, November 29, 2010
http://en.wikipedia.org/wiki/File:Bell_System_hires_1900_logo.PNG
Monday, November 29, 2010
For much of its history, AT&T and its Bell System functioned as
a legally sanctioned, regulated monopoly.
The US accepted ...
http://www.flickr.com/photos/ktylerconk/4096965228/
Monday, November 29, 2010
First: Monopoly good.
Monday, November 29, 2010
Then: Monopoly bad.
Monday, November 29, 2010
http://www.flickr.com/photos/wikidave/2867257631/
Monday, November 29, 2010
http://www.flickr.com/photos/mbrubeck/4460320021/
Monday, November 29, 2010
http://www.flickr.com/photos/raneko/4203965136/
Monday, November 29, 2010
http://www.flickr.com/photos/19646481@N06/4263667827/
Monday, November 29, 2010
http://www.flickr.com/photos/dok1/4547024596/
Monday, November 29, 2010
http://www.flickr.com/photos/mmbrown/3102707594/
Monday, November 29, 2010
Monday, November 29, 2010
http://www.codeproject.com/KB/miscctrl/ScriptStudio.aspx Wufoo.com
Monday, November 29, 2010
Airfare
DNS
Cloud
Public
transit
Important
research
Hotel
Monday, November 29, 2010
You can’t calculate ROI
when I is zero.
Monday, November 29, 2010
It’s a license to experiment.
Monday, November 29, 2010
No more excuses.
Monday, November 29, 2010
Analytics everywhere
Everything is an experiment
Monday, November 29, 2010
Everybody has goals.
http://www.flickr.com/photos/itsgreg/446061432/
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Ad
network
Organic
search
Visitor
Campaigns
Reach
Mailing,
alerts,
promotions
Offer
Upselling
Purchase step
Purchase step
...
Monday, November 29, 2010
Monday, November 29, 2010
Search
results
Good
content
Invitation
Viral
spread
Visitor
Social
network link
Content creation Moderation
Spam & trolls
...
Monday, November 29, 2010
Helpdesk
escalation
SLA
violation
Renewal, upsell,
reference
Performance
End user (employee)
SaaS site
Churn $
Refund $
6
...
Monday, November 29, 2010
Targeted
embedded ad
Advertiser
site
Ad
network
Visitor
Media site
Departure $
$
5
6
4
3
Enrolment
2
$
5
Impact on site
Ne...
Analytics is the
measurement of movement
towards those goals.
http://www.flickr.com/photos/itsgreg/446061432/
Monday, Novem...
NEW
VISITORS
GROWTH
BOUNCE
RATE
LOSS
CONVERSION
RATE
GOAL
VALUE
x
TIME
ON
SITE
PAGES
PER
VISIT
NUMBER
OF VISITS
SEARCHES
T...
Conversions
Visits
Shopping cart
Payment options
KPIs
Monday, November 29, 2010
Bounce
rate
Conversions
Visits
Shopping cart
Payment options
Conversion
rate
Monday, November 29, 2010
http://www.flickr.com/photos/mrmoorey/160654236
Monday, November 29, 2010
http://www.flickr.com/photos/duncan/1252272164/
Monday, November 29, 2010
http://www.flickr.com/photos/intherough/3573333256/
Monday, November 29, 2010
http://www.flickr.com/photos/jetheriot/648950773/
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Deploy
Tweak
Analyze
Collect
Why these matter
Experiment faster and better
Design
BuildOperate Lower
upfront
investment
Mo...
Not just for tech companies
The big data world.
Monday, November 29, 2010
Monday, November 29, 2010
Overshare
	
  h)p://su.pr/1keiym
Monday, November 29, 2010
Monday, November 29, 2010
Species	
  sharing
h)p://www.flickr.com/photos/luc/1824234195/
Monday, November 29, 2010
h)p://www.flickr.com/photos/sea)lemunicipalarchives/3974145507/
Monday, November 29, 2010
h)p://www.flickr.com/photos/gregory-­‐moine/4303513582/
Monday, November 29, 2010
Monday, November 29, 2010
h)p://www.flickr.com/photos/spidermandragon5/2922128673/
Monday, November 29, 2010
h)p://www.flickr.com/photos/pixel_addict/465394708/
Monday, November 29, 2010
h)p://www.chris-­‐place.com/game-­‐shows/shows/millionaire/images/phone-­‐a-­‐friend.jpg
Monday, November 29, 2010
Monday, November 29, 2010
h)p://www.flickr.com/photos/66164549@N00/2366402111/
Monday, November 29, 2010
h)p://www.flickr.com/photos/chriseos40d/3148210616
Monday, November 29, 2010
h)p://www.flickr.com/photos/themikelee/2036996518/
Monday, November 29, 2010
://www.flickr.com/photos/themikelee/2036996518/
Monday, November 29, 2010
h)p://www.flickr.com/photos/blue_mountains_library_-­‐_local_studies/2672973607/
Monday, November 29, 2010
h)p://www.flickr.com/photos/dvdmerwe/196002561/
Monday, November 29, 2010
h)p://www.flickr.com/photos/ariannemccarthy/516482621/
Monday, November 29, 2010
h)p://www.flickr.com/photos/st3f4n/3951143570/
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
h)p://www.flickr.com/photos/dlr/18787680/
Monday, November 29, 2010
eMarketer,	
  January	
  2009
Sharing like never before
2009 2010 2011 2012 20132008
88.8
44.6%
95.3
46.4%
101.7
48.2%
108...
http://feedblog.org/2009/06/25/michael-jackson-spike-on-twitter/
Monday, November 29, 2010
Crowds are clouds.
Quick to deploy, easy to analyze.
Monday, November 29, 2010
So what does this mean for
product managers?
Monday, November 29, 2010
Getting
features right
matters less.
Knowing
what’s not
working, fast
matters more.
Monday, November 29, 2010
Getting
features right
matters less.
Getting out of
the office
matters more.
Monday, November 29, 2010
“We should”
matters less.
“What if”
matters more.
Monday, November 29, 2010
Your
roadmap
matters less.
Parallel
experiments
matter more.
Monday, November 29, 2010
Justification
beforehand &
business
cases matter
less.
Realtime cost/
benefit of
features in
production
matters more.
Monday...
User groups
and surveys
matter less.
Real-world
adoption &
usage
analysis
matters more.
Monday, November 29, 2010
Like I said:
It’s never been a better time
to be a product manager.
Monday, November 29, 2010
Thanks!
alistair@bitcurrent.com
@acroll
www.yearonelabs.com
www.rpmmtl.com
www.watchingwebsites.com
www.bitcurrent.com
www...
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Productcamp montreal 2010

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Transcript of "Productcamp montreal 2010"

  1. 1. Hello, Productcamp! Monday, November 29, 2010
  2. 2. Masochist self-help group. Monday, November 29, 2010
  3. 3. Engineering Finance Marketing Sales Responsibility Authority Monday, November 29, 2010
  4. 4. It’s never been a better time to be a product manager. Monday, November 29, 2010
  5. 5. Clouds make experimenting easy. Monday, November 29, 2010
  6. 6. Analytics make experimenting smart & fast. Monday, November 29, 2010
  7. 7. It wasn’t always this easy. Monday, November 29, 2010
  8. 8. A story, in three parts Coradiant, clouds, and analytics. Monday, November 29, 2010
  9. 9. About me Monday, November 29, 2010
  10. 10. GigaOm/Bitcurrent briefing on Cloud Computing (2008) InteropCloud (2009) The impact of latency on web business (2009) On the performance of clouds (2010) Application Delivery Networks (2009) Complete Web Monitoring (2009) WebOps (2010) Monday, November 29, 2010
  11. 11. Monday, November 29, 2010
  12. 12. Monday, November 29, 2010
  13. 13. Monday, November 29, 2010
  14. 14. Monday, November 29, 2010
  15. 15. Monday, November 29, 2010
  16. 16. The Coradiant story Monday, November 29, 2010
  17. 17. Monday, November 29, 2010
  18. 18. Pivoting the delivery model Monday, November 29, 2010
  19. 19. Conversion rate and order value 0 5 10 15 20 Conversion rate Order value 5.51 16.07 Differenceduetooptimization Monday, November 29, 2010
  20. 20. Monday, November 29, 2010
  21. 21. Two things will speed this up Reduction in upfront investment Improvement in measurement and analysis Monday, November 29, 2010
  22. 22. The democratization of IT A world where the primary channel is the web. Monday, November 29, 2010
  23. 23. http://www.flickr.com/photos/harshlight/3235469361 Monday, November 29, 2010
  24. 24. http://www.flickr.com/photos/theclevelandkid24/4251408727/ Monday, November 29, 2010
  25. 25. http://en.wikipedia.org/wiki/Adam_Smith Monday, November 29, 2010
  26. 26. http://www.flickr.com/photos/brewbooks/3319730327/ (16MB) Monday, November 29, 2010
  27. 27. http://www.flickr.com/photos/argonne/4563394851/ Monday, November 29, 2010
  28. 28. http://www.flickr.com/photos/ebeam/3586287989/ Monday, November 29, 2010
  29. 29. http://www.flickr.com/photos/ecastro/3053916892/ Monday, November 29, 2010
  30. 30. http://www.flickr.com/photos/binaryape/458758810/ Monday, November 29, 2010
  31. 31. http://50ans.imag.fr/images/galerie/Source/IBM-1130-1.jpg Monday, November 29, 2010
  32. 32. http://honeynet.onofri.org/scans/scan22/sol/submission/reverse.jpg Monday, November 29, 2010
  33. 33. http://www.flickr.com/photos/flem007_uk/4211743886/ Monday, November 29, 2010
  34. 34. http://www.flickr.com/photos/caveman_92223/3531128799/ Monday, November 29, 2010
  35. 35. http://en.wikipedia.org/wiki/File:Bell_System_hires_1900_logo.PNG Monday, November 29, 2010
  36. 36. For much of its history, AT&T and its Bell System functioned as a legally sanctioned, regulated monopoly. The US accepted this principle, initially in a 1913 agreement known as the Kingsbury Commitment. Anti-trust suit filed in 1949 led in 1956 to a consent decree whereby AT&T agreed to restrict its activities to the regulated business of the national telephone system and government work. Changes in telecommunications led to a U.S. government antitrust suit in 1974. In 1982 when AT&T agreed to divest itself of the wholly owned Bell operating companies that provided local exchange service. In 1984 Bell was dead. In its place was a new AT&T and seven regional Bell operating companies (collectively, the RBOCs.) http://www.corp.att.com/history/history3.html Monday, November 29, 2010
  37. 37. http://www.flickr.com/photos/ktylerconk/4096965228/ Monday, November 29, 2010
  38. 38. First: Monopoly good. Monday, November 29, 2010
  39. 39. Then: Monopoly bad. Monday, November 29, 2010
  40. 40. http://www.flickr.com/photos/wikidave/2867257631/ Monday, November 29, 2010
  41. 41. http://www.flickr.com/photos/mbrubeck/4460320021/ Monday, November 29, 2010
  42. 42. http://www.flickr.com/photos/raneko/4203965136/ Monday, November 29, 2010
  43. 43. http://www.flickr.com/photos/19646481@N06/4263667827/ Monday, November 29, 2010
  44. 44. http://www.flickr.com/photos/dok1/4547024596/ Monday, November 29, 2010
  45. 45. http://www.flickr.com/photos/mmbrown/3102707594/ Monday, November 29, 2010
  46. 46. Monday, November 29, 2010
  47. 47. http://www.codeproject.com/KB/miscctrl/ScriptStudio.aspx Wufoo.com Monday, November 29, 2010
  48. 48. Airfare DNS Cloud Public transit Important research Hotel Monday, November 29, 2010
  49. 49. You can’t calculate ROI when I is zero. Monday, November 29, 2010
  50. 50. It’s a license to experiment. Monday, November 29, 2010
  51. 51. No more excuses. Monday, November 29, 2010
  52. 52. Analytics everywhere Everything is an experiment Monday, November 29, 2010
  53. 53. Everybody has goals. http://www.flickr.com/photos/itsgreg/446061432/ Monday, November 29, 2010
  54. 54. Monday, November 29, 2010
  55. 55. Monday, November 29, 2010
  56. 56. Ad network Organic search Visitor Campaigns Reach Mailing, alerts, promotions Offer Upselling Purchase step Purchase step Enrolment Advertiser site Abandonment Disengagement 3 5 9 8 7 6 4 $ $ $ $ $ Conversion $ 2 1 11 Impact on site NegativePositive $$ Monday, November 29, 2010
  57. 57. Monday, November 29, 2010
  58. 58. Monday, November 29, 2010
  59. 59. Search results Good content Invitation Viral spread Visitor Social network link Content creation Moderation Spam & trolls Engagement Social graph Disengagement $ 1 7 6 5 2 4 4 3 11 $ $ $ Impact on site NegativePositive $ Bad content $ $ Collaboration site Monday, November 29, 2010
  60. 60. Monday, November 29, 2010
  61. 61. Helpdesk escalation SLA violation Renewal, upsell, reference Performance End user (employee) SaaS site Churn $ Refund $ 6 2 Enterprise subscriber 1 5 3 4 Good Bad Usability Good Bad Productivity Good Bad 7 Support costs $ Impact on site NegativePositive $$ $ $ Monday, November 29, 2010
  62. 62. Monday, November 29, 2010
  63. 63. Targeted embedded ad Advertiser site Ad network Visitor Media site Departure $ $ 5 6 4 3 Enrolment 2 $ 5 Impact on site NegativePositive $$ 1 $ Monday, November 29, 2010
  64. 64. Analytics is the measurement of movement towards those goals. http://www.flickr.com/photos/itsgreg/446061432/ Monday, November 29, 2010
  65. 65. NEW VISITORS GROWTH BOUNCE RATE LOSS CONVERSION RATE GOAL VALUE x TIME ON SITE PAGES PER VISIT NUMBER OF VISITS SEARCHES TWEETS MENTIONS ADS SEEN ATTENTION ENGAGEMENT CONVERSION Monday, November 29, 2010
  66. 66. Conversions Visits Shopping cart Payment options KPIs Monday, November 29, 2010
  67. 67. Bounce rate Conversions Visits Shopping cart Payment options Conversion rate Monday, November 29, 2010
  68. 68. http://www.flickr.com/photos/mrmoorey/160654236 Monday, November 29, 2010
  69. 69. http://www.flickr.com/photos/duncan/1252272164/ Monday, November 29, 2010
  70. 70. http://www.flickr.com/photos/intherough/3573333256/ Monday, November 29, 2010
  71. 71. http://www.flickr.com/photos/jetheriot/648950773/ Monday, November 29, 2010
  72. 72. Monday, November 29, 2010
  73. 73. Monday, November 29, 2010
  74. 74. Monday, November 29, 2010
  75. 75. Monday, November 29, 2010
  76. 76. Deploy Tweak Analyze Collect Why these matter Experiment faster and better Design BuildOperate Lower upfront investment More accurate feedback Faster iteration Monday, November 29, 2010
  77. 77. Not just for tech companies The big data world. Monday, November 29, 2010
  78. 78. Monday, November 29, 2010
  79. 79. Overshare  h)p://su.pr/1keiym Monday, November 29, 2010
  80. 80. Monday, November 29, 2010
  81. 81. Species  sharing h)p://www.flickr.com/photos/luc/1824234195/ Monday, November 29, 2010
  82. 82. h)p://www.flickr.com/photos/sea)lemunicipalarchives/3974145507/ Monday, November 29, 2010
  83. 83. h)p://www.flickr.com/photos/gregory-­‐moine/4303513582/ Monday, November 29, 2010
  84. 84. Monday, November 29, 2010
  85. 85. h)p://www.flickr.com/photos/spidermandragon5/2922128673/ Monday, November 29, 2010
  86. 86. h)p://www.flickr.com/photos/pixel_addict/465394708/ Monday, November 29, 2010
  87. 87. h)p://www.chris-­‐place.com/game-­‐shows/shows/millionaire/images/phone-­‐a-­‐friend.jpg Monday, November 29, 2010
  88. 88. Monday, November 29, 2010
  89. 89. h)p://www.flickr.com/photos/66164549@N00/2366402111/ Monday, November 29, 2010
  90. 90. h)p://www.flickr.com/photos/chriseos40d/3148210616 Monday, November 29, 2010
  91. 91. h)p://www.flickr.com/photos/themikelee/2036996518/ Monday, November 29, 2010
  92. 92. ://www.flickr.com/photos/themikelee/2036996518/ Monday, November 29, 2010
  93. 93. h)p://www.flickr.com/photos/blue_mountains_library_-­‐_local_studies/2672973607/ Monday, November 29, 2010
  94. 94. h)p://www.flickr.com/photos/dvdmerwe/196002561/ Monday, November 29, 2010
  95. 95. h)p://www.flickr.com/photos/ariannemccarthy/516482621/ Monday, November 29, 2010
  96. 96. h)p://www.flickr.com/photos/st3f4n/3951143570/ Monday, November 29, 2010
  97. 97. Monday, November 29, 2010
  98. 98. Monday, November 29, 2010
  99. 99. h)p://www.flickr.com/photos/dlr/18787680/ Monday, November 29, 2010
  100. 100. eMarketer,  January  2009 Sharing like never before 2009 2010 2011 2012 20132008 88.8 44.6% 95.3 46.4% 101.7 48.2% 108.0 50.0% 114.5 51.8% 82.5 42.8% Millions Percent Users  generaUng  content  online Monday, November 29, 2010
  101. 101. http://feedblog.org/2009/06/25/michael-jackson-spike-on-twitter/ Monday, November 29, 2010
  102. 102. Crowds are clouds. Quick to deploy, easy to analyze. Monday, November 29, 2010
  103. 103. So what does this mean for product managers? Monday, November 29, 2010
  104. 104. Getting features right matters less. Knowing what’s not working, fast matters more. Monday, November 29, 2010
  105. 105. Getting features right matters less. Getting out of the office matters more. Monday, November 29, 2010
  106. 106. “We should” matters less. “What if” matters more. Monday, November 29, 2010
  107. 107. Your roadmap matters less. Parallel experiments matter more. Monday, November 29, 2010
  108. 108. Justification beforehand & business cases matter less. Realtime cost/ benefit of features in production matters more. Monday, November 29, 2010
  109. 109. User groups and surveys matter less. Real-world adoption & usage analysis matters more. Monday, November 29, 2010
  110. 110. Like I said: It’s never been a better time to be a product manager. Monday, November 29, 2010
  111. 111. Thanks! alistair@bitcurrent.com @acroll www.yearonelabs.com www.rpmmtl.com www.watchingwebsites.com www.bitcurrent.com www.human20.com Monday, November 29, 2010
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