Your SlideShare is downloading. ×
0
Applied Communilytics
        Intensive: Web 2.0 Expo
                       SF 2010


w/ Alistair Croll & Sean Power
I betook
myself to
linking...
...tis some
visitor
entreating
entrance at
my chamber
door
About you
We won’t tweet about it. Honest.
You’ll hear from...
The Speakers:               The Panelists:
@seanpower
          @acroll
           #w2e
#cwm (if you want to ask us
         questions)
I’m going to be a bit of a jerk.
(Sean’s the nice one.)
http://www.snipe.net/2009/06/there-is-no-such-thing-as-a-social-media-marketer/

* This slide may not reflect the opinions ...
Community management is
changing.
http://www.flickr.com/photos/jantik/111670098/
http://jacusers.johnabbott.qc.ca/~bill.russell/AdamSmith.jpg




Economics
matters.
Two big lessons.
1. You are not a unique and
   special snowflake.
Community
management
 (what were
they saying?)
Usability
(how did they
 interact with
      it?)




 Community
management
 (what were
they saying?)
Usability       Analytics
(how did they    (what did they
 interact with     do on the
      it?)           site?)




 Co...
Usability       Analytics       Competition
(how did they    (what did they   (what are they
 interact with     do on the ...
Usability       Analytics       Competition
(how did they    (what did they   (what are they
 interact with     do on the ...
Usability       Analytics       Competition
(how did they    (what did they   (what are they
 interact with     do on the ...
http://www.flickr.com/photos/joelogon/2122303827/




2. Analytics is essential for
   your job security.
Today: Communilytics
A really bad word for tying business
outcomes to community initiatives in order to
prove and improve ...
Done in the context of
complete web monitoring
A complete, holistic view of your online presence.
Today’s schedule: Morning


Why Care About Communities: A Business Case
The Politics of Building Communities
Guest Speaker...
Today’s schedule: Morning


Social Media Goals & Measurement in Practice
Guest Speaker: Kevin Weil, Twitter
Today’s schedule: Afternoon


Monitoring Improvements Through Funnels
Guest Speaker: Hiten Shah, KISSmetrics / CrazyEgg
Today’s schedule: Afternoon

Communilytics Panel

Social Media Analytics on a Shoestring Budget
Monitoring to Reach Someon...
Today’s schedule: Afternoon



Lean Startups & Lean Analytics w/Eric Ries
Introductions
Introductions
Introductions
Upcoming SlideShare
Loading in...5
×

Introductions

809

Published on

Slides from the Communilytics Intensive at Web2Expo San Francisco, May 2, 2010. This is the introduction.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
809
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

  • In july, we released a book with O’Reilly called complete monitoring.
    It’s different than other ORLY books in that it’s not concentrated on a programming language
    but business outcomes instead.


  • you’ll see alot of ravens during the presentation
    O’Reilly books generally have an animal on the front cover - we were given the Raven.
    We didn’t know what to make of it initially but it grew on us.
    We decided to crack open Edgar Allen’s Poe the Raven and found some eeriely appropriate sentences in it like: “I betook myself to linking”

  • and “tis some visitor entreating entrance at my chamber door”.

    the book Complete Web Monitoring looks at the fragmented monitoring silos that exists within orgs. Our goal was to make some sense from the data sets that exists here and there and stitch it together to help the reader make more informed decisions.

    As we were writing it, we built taxonomies related to web monitoring - and one of our first ones was called “What Could We Watch”
  • about Alistair
  • About sean:
    Akoha - Community Gardener
    Coradiant - Web performance, analytics, proserv
    MTV - community building
    Leverus - analytics
  • Is your company public or private?
    Is the web your primary business?
    Do you get more than 10 HPS? 100? 1000?
    Do you get more than 100 visitors a day? 1000? 10000?
    Who doesn’t know?
  • to attend, load up: http://bit.ly/w2esf10
    if you need a discount code, reach out to me (@seanpower or sean@httpd.org)
  • if you want to follow each other, check us out here.

    send @seanpower a message on Twitter if you have an account on there that you’d like to get added or removed.

  • Community management is often seen as being just about hugs.
  • but things are about to change
  • The Monsanto/big agriculture of community management is on the horizon.
  • Economics do matter. And in the end, the business wants results.
  • Demonstrating those results means two things.
  • First, you need to recognize how social media and community management fits into the bigger picture. There are lots of people involved in that.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • And second, you need to know that it’s your job to tie community behavior to business outcomes.







  • Transcript of "Introductions"

    1. 1. Applied Communilytics Intensive: Web 2.0 Expo SF 2010 w/ Alistair Croll & Sean Power
    2. 2. I betook myself to linking...
    3. 3. ...tis some visitor entreating entrance at my chamber door
    4. 4. About you We won’t tweet about it. Honest.
    5. 5. You’ll hear from... The Speakers: The Panelists:
    6. 6. @seanpower @acroll #w2e #cwm (if you want to ask us questions)
    7. 7. I’m going to be a bit of a jerk. (Sean’s the nice one.)
    8. 8. http://www.snipe.net/2009/06/there-is-no-such-thing-as-a-social-media-marketer/ * This slide may not reflect the opinions of @seanpower (Kudos to @snipeyhead)
    9. 9. Community management is changing.
    10. 10. http://www.flickr.com/photos/jantik/111670098/
    11. 11. http://jacusers.johnabbott.qc.ca/~bill.russell/AdamSmith.jpg Economics matters.
    12. 12. Two big lessons.
    13. 13. 1. You are not a unique and special snowflake.
    14. 14. Community management (what were they saying?)
    15. 15. Usability (how did they interact with it?) Community management (what were they saying?)
    16. 16. Usability Analytics (how did they (what did they interact with do on the it?) site?) Community management (what were they saying?)
    17. 17. Usability Analytics Competition (how did they (what did they (what are they interact with do on the up to?) it?) site?) Community management (what were they saying?)
    18. 18. Usability Analytics Competition (how did they (what did they (what are they interact with do on the up to?) it?) site?) Performability (could they do what they wanted to?) Community management (what were they saying?)
    19. 19. Usability Analytics Competition (how did they (what did they (what are they interact with do on the up to?) it?) site?) VoC Performability (what were (could they do their what they motivations?) wanted to?) Community management (what were they saying?)
    20. 20. http://www.flickr.com/photos/joelogon/2122303827/ 2. Analytics is essential for your job security.
    21. 21. Today: Communilytics A really bad word for tying business outcomes to community initiatives in order to prove and improve the impact of community on the business.
    22. 22. Done in the context of complete web monitoring A complete, holistic view of your online presence.
    23. 23. Today’s schedule: Morning Why Care About Communities: A Business Case The Politics of Building Communities Guest Speaker: John Lovett, Web Analytics Demystified Social Media Measurement: Part of A Larger Whole
    24. 24. Today’s schedule: Morning Social Media Goals & Measurement in Practice Guest Speaker: Kevin Weil, Twitter
    25. 25. Today’s schedule: Afternoon Monitoring Improvements Through Funnels Guest Speaker: Hiten Shah, KISSmetrics / CrazyEgg
    26. 26. Today’s schedule: Afternoon Communilytics Panel Social Media Analytics on a Shoestring Budget Monitoring to Reach Someone (Gettin’ Stalky) Guest Speaker: Dave McClure, Founders Fund
    27. 27. Today’s schedule: Afternoon Lean Startups & Lean Analytics w/Eric Ries
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×