Introductions

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Slides from the Communilytics Intensive at Web2Expo San Francisco, May 2, 2010. This is the introduction.

Slides from the Communilytics Intensive at Web2Expo San Francisco, May 2, 2010. This is the introduction.

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  • In july, we released a book with O’Reilly called complete monitoring.
    It’s different than other ORLY books in that it’s not concentrated on a programming language
    but business outcomes instead.


  • you’ll see alot of ravens during the presentation
    O’Reilly books generally have an animal on the front cover - we were given the Raven.
    We didn’t know what to make of it initially but it grew on us.
    We decided to crack open Edgar Allen’s Poe the Raven and found some eeriely appropriate sentences in it like: “I betook myself to linking”

  • and “tis some visitor entreating entrance at my chamber door”.

    the book Complete Web Monitoring looks at the fragmented monitoring silos that exists within orgs. Our goal was to make some sense from the data sets that exists here and there and stitch it together to help the reader make more informed decisions.

    As we were writing it, we built taxonomies related to web monitoring - and one of our first ones was called “What Could We Watch”
  • about Alistair
  • About sean:
    Akoha - Community Gardener
    Coradiant - Web performance, analytics, proserv
    MTV - community building
    Leverus - analytics
  • Is your company public or private?
    Is the web your primary business?
    Do you get more than 10 HPS? 100? 1000?
    Do you get more than 100 visitors a day? 1000? 10000?
    Who doesn’t know?
  • to attend, load up: http://bit.ly/w2esf10
    if you need a discount code, reach out to me (@seanpower or sean@httpd.org)
  • if you want to follow each other, check us out here.

    send @seanpower a message on Twitter if you have an account on there that you’d like to get added or removed.

  • Community management is often seen as being just about hugs.
  • but things are about to change
  • The Monsanto/big agriculture of community management is on the horizon.
  • Economics do matter. And in the end, the business wants results.
  • Demonstrating those results means two things.
  • First, you need to recognize how social media and community management fits into the bigger picture. There are lots of people involved in that.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • Here are some of them. They’ve been doing this much longer than you have.
  • And second, you need to know that it’s your job to tie community behavior to business outcomes.







Transcript

  • 1. Applied Communilytics Intensive: Web 2.0 Expo SF 2010 w/ Alistair Croll & Sean Power
  • 2. I betook myself to linking...
  • 3. ...tis some visitor entreating entrance at my chamber door
  • 4. About you We won’t tweet about it. Honest.
  • 5. You’ll hear from... The Speakers: The Panelists:
  • 6. @seanpower @acroll #w2e #cwm (if you want to ask us questions)
  • 7. I’m going to be a bit of a jerk. (Sean’s the nice one.)
  • 8. http://www.snipe.net/2009/06/there-is-no-such-thing-as-a-social-media-marketer/ * This slide may not reflect the opinions of @seanpower (Kudos to @snipeyhead)
  • 9. Community management is changing.
  • 10. http://www.flickr.com/photos/jantik/111670098/
  • 11. http://jacusers.johnabbott.qc.ca/~bill.russell/AdamSmith.jpg Economics matters.
  • 12. Two big lessons.
  • 13. 1. You are not a unique and special snowflake.
  • 14. Community management (what were they saying?)
  • 15. Usability (how did they interact with it?) Community management (what were they saying?)
  • 16. Usability Analytics (how did they (what did they interact with do on the it?) site?) Community management (what were they saying?)
  • 17. Usability Analytics Competition (how did they (what did they (what are they interact with do on the up to?) it?) site?) Community management (what were they saying?)
  • 18. Usability Analytics Competition (how did they (what did they (what are they interact with do on the up to?) it?) site?) Performability (could they do what they wanted to?) Community management (what were they saying?)
  • 19. Usability Analytics Competition (how did they (what did they (what are they interact with do on the up to?) it?) site?) VoC Performability (what were (could they do their what they motivations?) wanted to?) Community management (what were they saying?)
  • 20. http://www.flickr.com/photos/joelogon/2122303827/ 2. Analytics is essential for your job security.
  • 21. Today: Communilytics A really bad word for tying business outcomes to community initiatives in order to prove and improve the impact of community on the business.
  • 22. Done in the context of complete web monitoring A complete, holistic view of your online presence.
  • 23. Today’s schedule: Morning Why Care About Communities: A Business Case The Politics of Building Communities Guest Speaker: John Lovett, Web Analytics Demystified Social Media Measurement: Part of A Larger Whole
  • 24. Today’s schedule: Morning Social Media Goals & Measurement in Practice Guest Speaker: Kevin Weil, Twitter
  • 25. Today’s schedule: Afternoon Monitoring Improvements Through Funnels Guest Speaker: Hiten Shah, KISSmetrics / CrazyEgg
  • 26. Today’s schedule: Afternoon Communilytics Panel Social Media Analytics on a Shoestring Budget Monitoring to Reach Someone (Gettin’ Stalky) Guest Speaker: Dave McClure, Founders Fund
  • 27. Today’s schedule: Afternoon Lean Startups & Lean Analytics w/Eric Ries