Communilytics on a shoestring
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Communilytics on a shoestring

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Slides from the Communilytics Intensive at Web2Expo San Francisco, May 2, 2010. This contains tips for monitoring communities cost-effectively.

Slides from the Communilytics Intensive at Web2Expo San Francisco, May 2, 2010. This contains tips for monitoring communities cost-effectively.

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  • Let’s look at a second social media marketing campaign. This one was about building awareness in the industry of the relationship between performance and conversions.


  • Malcolm

































  • Hand off to AC

  • First, I create the message I want to track. In GA’s case, this gives me a long URL I can use -- every visit will bear the markings of the campaign.
  • Then I shorten that long URL with a service
  • I Tweet the message with the short URL
  • When I get traffic, I can see which message worked best. I’ll also see ALL Tweets -- even those that came from other clients and desktops. I’ll even see viral spread to other networks.

  • in this case, bigco announces that they’ve got a 20% discount for T-shirts in the next 10 minutes.
    a couple of people respond. @bigco then D messages each person with a unique shorturl identifier. As a result, they’re able to trace each shortened URL to an actual person and measure both virality and conversion rates for each ‘micro-campaign’.


Transcript

  • 1. Communilytics Tips Sean’s Top 10 list
  • 2. 10: When to tweet
  • 3. 4:01 PM
  • 4. 9: Being everywhere
  • 5. 8: Being stalky
  • 6. 7: Watching Short URLs
  • 7. http://bit.ly/11z7b0
  • 8. 6: Configuring Alerts
  • 9. Alerts based on sentiment
  • 10. 5: Geographic Targetting
  • 11. 4: Platforms on platforms
  • 12. 3: Facebook analytics
  • 13. Omniture, Coremetrics, Webtrends, Unica
  • 14. 2: Using keywords to find communities & vocabulary
  • 15. 1: Google URI builder!
  • 16. Tying community back to other monitoring.
  • 17. Twitter coupons on the cheap
  • 18. @bigco Twitter Conversion followers funnel “20% discount on T-shirts for the next 10 minutes. Reply with ‘shirt’ in the message if you want one.” 12 followers <friend1> “@bigco Gimme a shirt discount!” <friend2> “@bigco WANT shirt kthxbai” 3 responded to o er <friend3> “@bigco I’ll take a shirt code, pls” “D <friend1> go to http://is.gd/ABC123 “D <friend2> go to http://is.gd/DEF456 0 blocked or bounced “D <friend3> go to http://is.gd/GHI789 … http://is.gd/ABC123 Abandoned 2 visited site http://is.gd/GHI789 Converted 1 conversion