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BOOK AS API                          SOLVEfor                          INTERESTING                          OTHERWISE LIFE...
Friday, 15 February, 13
The book has always been a                         hack.Friday, 15 February, 13
Friday, 15 February, 13
The butler did it.Friday, 15 February, 13
Content   Format                    Structure          Fiction or non                           Chronological             ...
The linear narrative is just the                     default interface.Friday, 15 February, 13
Format locks content     and structure.                          http://www.flickr.com/photos/wackyvorlon/8758696/Friday, 1...
A false   epiphany.                          http://www.flickr.com/photos/wackyvorlon/8758696/Friday, 15 February, 13
Content is in fluxFriday, 15 February, 13
Friday, 15 February, 13
Objective              The Difference Engine                                        UNIX reference      Content focus     ...
We can’t be                          all things to all people.Friday, 15 February, 13
The gold master and the                         long shadow                             http://www.ibaraki-ct.ac.jp/englis...
Friday, 15 February, 13
Naming software by yearFriday, 15 February, 13
Software went moldy.                          http://www.flickr.com/photos/creative_tools/6002142018/Friday, 15 February, 13
Friday, 15 February, 13
SaaS won because of                            administration.Friday, 15 February, 13
The App ExchangeFriday, 15 February, 13
The publication date of a                            bookFriday, 15 February, 13
From atoms                                                       to bits.http://www.flickr.com/photos/alicepopkorn/68465784...
The most popular camera                               in the world.                                       http://www.flickr...
Friday, 15 February, 13
The most popular cameral                    in the worldFriday, 15 February, 13
The footnote is the                          original hyperlink.Friday, 15 February, 13
From 2003 back we generated 5              billion gigabytes of information.              By 2011, we were cranking out th...
Publishers “see content                          as a scarcity we                          produce and control.           ...
There’s more stuff about                          the book outside the book                          than within.          ...
Grant me four things.Friday, 15 February, 13
1.                          A book is a bundle of                          content, structure, and                        ...
2.                          The format that content                          takes must adapt to                          ...
3.                          Book content shifts;                          “publication date” is a                         ...
4.                          Big Data means books                          that aren’t linked to the                       ...
Maybe you disagree.Friday, 15 February, 13
Friday, 15 February, 13
Authoring a book means              Creating the           Designing the                          Content      Structure  ...
Then the future of a book is                            its API.                  Content      API     StructureFriday, 15...
Freedom from                          the false epiphany.Friday, 15 February, 13
Content gets its own                              lifestream.                          Lousy       Critical         Movie ...
Structure gets a                          developer ecosystem                                  http://www.flickr.com/photos...
Those that                          ignore it...Friday, 15 February, 13
Those that                          embrace it...Friday, 15 February, 13
Your   choice.                          http://www.flickr.com/photos/susivinh/7905247944Friday, 15 February, 13
And now, from the abstract                  to the concrete (and the                 ridiculous to the sublime):          ...
an                             API                             for                            books                       ...
To Do List:                          1. start thinking of books as [stuff].                          2. think about how we...
What is a book?Friday, 15 February, 13
My definition:                     “A book is a discrete collection of text (and                          other media), tha...
What’s in a book?Friday, 15 February, 13
joy!                                   pleasure!                                knowledge!                                ...
THINGS!                          (and: things that we can name).Friday, 15 February, 13
What is an API?Friday, 15 February, 13
Terry Jones’s Definition:                          “Just as a User Interface gives humans                            access...
What is a (book) API’s job?Friday, 15 February, 13
“To give other services the ability to                          use [the stuff] in your books, under                      ...
An API is                               another mechanism                          by which a publisher can do its        ...
HOW:Friday, 15 February, 13
Start with your                              INDEX.Friday, 15 February, 13
What is an index’s job?Friday, 15 February, 13
Shakespeare’s Answer:                     “And in such indexes, although small pricks                      To their subseq...
What does a paper index look like?Friday, 15 February, 13
Friday, 15 February, 13
What does an ebook index look like?Friday, 15 February, 13
Friday, 15 February, 13
That there is a link!Friday, 15 February, 13
<a href="/chapter3/index-entry-78">Dracula</a>                      <a href="/chapter4/index-entry-101">May 1, 1893</a>   ...
Jonathan Harker’s Journal:                     3 May. Bistritz.                     Left Munich at 8:35 P.M., on 1st May, ...
Left Munich at 8:35 P.M., on 1st                          May, arriving at Vienna early                          next morn...
Left <a id="index-entry-122">Munich</a>                     at 8:35 P.M., on <a id="index-                     entry-101">...
What does a smart index look                                      like?Friday, 15 February, 13
Left <a id="index-entry-122"                          class=”place”>Munich</a> at 8:35 P.M.,                          on <...
<a href="/ch3/index-78"     class=”person”>Dracula</a>     <a href="/ch4/index-101"     class=”date”>May 1, 1893</a>     <...
HEY!                          THAT’S AN API!                          THAT WAS EASY!Friday, 15 February, 13
What can we do with a book API?Friday, 15 February, 13
We can build different interfaces                          that allow readers to engage in                                ...
The Pulp interface.Friday, 15 February, 13
image: Gleann IgnacioFriday, 15 February, 13
The Bits interface.Friday, 15 February, 13
Image: Rebekah FordFriday, 15 February, 13
The                          “what stuff is mentioned in this                                        book”                ...
Friday, 15 February, 13
The                      “who is reading this and what are                            they saying about it”               ...
Friday, 15 February, 13
The       “Let’s explode this book and put it back              together in a very cool way”                       interfa...
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
Friday, 15 February, 13
IS THIS HARD?Friday, 15 February, 13
Not if you use a good                                   book-based                          content management system.    ...
1. Books are made of stuff that can be                                         namedFriday, 15 February, 13
2. If you name stuff in your HTML (while                  indexing!), then we can (easily) build new                    us...
<shameless_plug>                 3. If you use something like PressBooks to                      make your books, making D...
Questions?                 @hughmcguire                    @acroll                 pressbooks.com          solveforinteres...
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Book as api hugh mc guire and alistair croll - toc nyc 2013

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Transcript of "Book as api hugh mc guire and alistair croll - toc nyc 2013"

  1. 1. BOOK AS API SOLVEfor INTERESTING OTHERWISE LIFE IS DULL.Friday, 15 February, 13
  2. 2. Friday, 15 February, 13
  3. 3. The book has always been a hack.Friday, 15 February, 13
  4. 4. Friday, 15 February, 13
  5. 5. The butler did it.Friday, 15 February, 13
  6. 6. Content Format Structure Fiction or non Chronological Wood Objective or Alphabetical Subjective pulp Narrator’s Vampires or choice Werewolves http://www.flickr.com/photos/playingwithpsp/2313754224/Friday, 15 February, 13
  7. 7. The linear narrative is just the default interface.Friday, 15 February, 13
  8. 8. Format locks content and structure. http://www.flickr.com/photos/wackyvorlon/8758696/Friday, 15 February, 13
  9. 9. A false epiphany. http://www.flickr.com/photos/wackyvorlon/8758696/Friday, 15 February, 13
  10. 10. Content is in fluxFriday, 15 February, 13
  11. 11. Friday, 15 February, 13
  12. 12. Objective The Difference Engine UNIX reference Content focus Historical fiction User manual Prove it’s wrong: Keep it current: Retellings Critique, debate, accuracy, Errata, revisions, Textbook speculation, expertise, omissions, Q&A, other Biographies evidence. references Reference Speculative fiction “How to” book Twilight Cooking For Geeks Franchise Food/wine Collaborate & book Procedural drama Make me special: evangelize: Marketing Author access, chat, Testimonials, blogs, book Scifi celebrity. speaking, next big idea, create events. Self-help Fantasy Subjective book Author/character The Hobbit Made To Stick focus Fiction Nonfiction Beyond the story/ Accuracy, case inside the author’s mind studies, evidenceFriday, 15 February, 13
  13. 13. We can’t be all things to all people.Friday, 15 February, 13
  14. 14. The gold master and the long shadow http://www.ibaraki-ct.ac.jp/english/manufacturing-of-Blue-Ray-Disk.jpgFriday, 15 February, 13
  15. 15. Friday, 15 February, 13
  16. 16. Naming software by yearFriday, 15 February, 13
  17. 17. Software went moldy. http://www.flickr.com/photos/creative_tools/6002142018/Friday, 15 February, 13
  18. 18. Friday, 15 February, 13
  19. 19. SaaS won because of administration.Friday, 15 February, 13
  20. 20. The App ExchangeFriday, 15 February, 13
  21. 21. The publication date of a bookFriday, 15 February, 13
  22. 22. From atoms to bits.http://www.flickr.com/photos/alicepopkorn/6846578476/Friday, 15 February, 13
  23. 23. The most popular camera in the world. http://www.flickr.com/photos/art_es_anna/288880795/Friday, 15 February, 13
  24. 24. Friday, 15 February, 13
  25. 25. The most popular cameral in the worldFriday, 15 February, 13
  26. 26. The footnote is the original hyperlink.Friday, 15 February, 13
  27. 27. From 2003 back we generated 5 billion gigabytes of information. By 2011, we were cranking out that much data every 2 days. By 2013, we’ll be doing it every 10 minutes. According to IBM at http://blogs.smithsonianmag.com/ideas/2012/05/big-data-or-too-much-information/Friday, 15 February, 13
  28. 28. Publishers “see content as a scarcity we produce and control. Facebook and Google ... see content as an abundant resource to learn from, value and exploit.” Jeff JarvisFriday, 15 February, 13
  29. 29. There’s more stuff about the book outside the book than within. http://www.flickr.com/photos/41517846@N08/4290380364/Friday, 15 February, 13
  30. 30. Grant me four things.Friday, 15 February, 13
  31. 31. 1. A book is a bundle of content, structure, and format.Friday, 15 February, 13
  32. 32. 2. The format that content takes must adapt to how it’s being used.Friday, 15 February, 13
  33. 33. 3. Book content shifts; “publication date” is a false epiphany.Friday, 15 February, 13
  34. 34. 4. Big Data means books that aren’t linked to the world are hermits.Friday, 15 February, 13
  35. 35. Maybe you disagree.Friday, 15 February, 13
  36. 36. Friday, 15 February, 13
  37. 37. Authoring a book means Creating the Designing the Content Structure (what you’re of the reading) reader interface (how you’re reading it)Friday, 15 February, 13
  38. 38. Then the future of a book is its API. Content API StructureFriday, 15 February, 13
  39. 39. Freedom from the false epiphany.Friday, 15 February, 13
  40. 40. Content gets its own lifestream. Lousy Critical Movie Misguided Celebrity first acclaim script mobile app boat Blog cruise draft Fan-made Scathing Gleam in Release Wiki IMDB tell-all author’s eye Prequel Awkward fan-fictionFriday, 15 February, 13
  41. 41. Structure gets a developer ecosystem http://www.flickr.com/photos/isadocafe/3269174348/in/photostream/Friday, 15 February, 13
  42. 42. Those that ignore it...Friday, 15 February, 13
  43. 43. Those that embrace it...Friday, 15 February, 13
  44. 44. Your choice. http://www.flickr.com/photos/susivinh/7905247944Friday, 15 February, 13
  45. 45. And now, from the abstract to the concrete (and the ridiculous to the sublime): Hugh!Friday, 15 February, 13
  46. 46. an API for books @hughmcguire pressbooks.comFriday, 15 February, 13
  47. 47. To Do List: 1. start thinking of books as [stuff]. 2. think about how we make books 3. look at examples 4. wonder: is this easy or hard?Friday, 15 February, 13
  48. 48. What is a book?Friday, 15 February, 13
  49. 49. My definition: “A book is a discrete collection of text (and other media), that is designed by the author(s) as an internally complete representation of an idea, or set of ideas; emotion or set of emotions; and transmitted to readers in various formats.”Friday, 15 February, 13
  50. 50. What’s in a book?Friday, 15 February, 13
  51. 51. joy! pleasure! knowledge! characters! fictional people! real people! places! concepts! footnotes! references! lots and lots of other ...Friday, 15 February, 13
  52. 52. THINGS! (and: things that we can name).Friday, 15 February, 13
  53. 53. What is an API?Friday, 15 February, 13
  54. 54. Terry Jones’s Definition: “Just as a User Interface gives humans access to information, an API gives programs access to information.”Friday, 15 February, 13
  55. 55. What is a (book) API’s job?Friday, 15 February, 13
  56. 56. “To give other services the ability to use [the stuff] in your books, under defined circumstances.”Friday, 15 February, 13
  57. 57. An API is another mechanism by which a publisher can do its job, which is: “to make public” the contents of a book (under certain commercial arrangements)Friday, 15 February, 13
  58. 58. HOW:Friday, 15 February, 13
  59. 59. Start with your INDEX.Friday, 15 February, 13
  60. 60. What is an index’s job?Friday, 15 February, 13
  61. 61. Shakespeare’s Answer: “And in such indexes, although small pricks To their subsequent volumes, there is seen The baby figure of the giant mass Of things to come at large.” (Troilus and Cessida).Friday, 15 February, 13
  62. 62. What does a paper index look like?Friday, 15 February, 13
  63. 63. Friday, 15 February, 13
  64. 64. What does an ebook index look like?Friday, 15 February, 13
  65. 65. Friday, 15 February, 13
  66. 66. That there is a link!Friday, 15 February, 13
  67. 67. <a href="/chapter3/index-entry-78">Dracula</a> <a href="/chapter4/index-entry-101">May 1, 1893</a> <a href="/chapter1/index-entry-122">Munich</a> <a href="/chapter9/index-entry-11">Murder</a> <a href="/chapter10/index-entry-68">Succotash</a> <a href="/chapter6/index-entry-99">Smith, Dr.</a> <a href="/chapter16/index-entry-119">Sambuca</a> <a href="/chapter15/index-entry-199">Vienna</a> <a href="/chapter2/index-entry-666">Veins</a>Friday, 15 February, 13
  68. 68. Jonathan Harker’s Journal: 3 May. Bistritz. Left Munich at 8:35 P.M., on 1st May, arriving at Vienna early next morning ...the post town named by Count Dracula, is a fairly well-known place....Friday, 15 February, 13
  69. 69. Left Munich at 8:35 P.M., on 1st May, arriving at Vienna early next morning ... the post town named by Count Dracula, is a fairly well-known place....Friday, 15 February, 13
  70. 70. Left <a id="index-entry-122">Munich</a> at 8:35 P.M., on <a id="index- entry-101">1st May</a>, arriving at <a id="index-entry-199">Vienna</a> early next morning... the post town named by <a id="index-entry-99">Count Dracula</ a>, is a fairly well-known place...Friday, 15 February, 13
  71. 71. What does a smart index look like?Friday, 15 February, 13
  72. 72. Left <a id="index-entry-122" class=”place”>Munich</a> at 8:35 P.M., on <a id="index-entry-101" class=”date”>1st May</a>, arriving at <a id="index-entry-199" class=”place”>Vienna</a> early next morning...the post town named by <a id="index-entry-99" class=”person”>Count Dracula</a>, is a fairly well-known place...Friday, 15 February, 13
  73. 73. <a href="/ch3/index-78" class=”person”>Dracula</a> <a href="/ch4/index-101" class=”date”>May 1, 1893</a> <a href="/ch1/index-122" class=”place”>Munich</a> <a href="/ch9/index-11" class=”cause-of-death”>Murder</a> <a href="/ch10/index-68" class=”food”>Succotash</a> <a href="/ch2/index-666" class=”body-part”>Veins</a>Friday, 15 February, 13
  74. 74. HEY! THAT’S AN API! THAT WAS EASY!Friday, 15 February, 13
  75. 75. What can we do with a book API?Friday, 15 February, 13
  76. 76. We can build different interfaces that allow readers to engage in different ways.Friday, 15 February, 13
  77. 77. The Pulp interface.Friday, 15 February, 13
  78. 78. image: Gleann IgnacioFriday, 15 February, 13
  79. 79. The Bits interface.Friday, 15 February, 13
  80. 80. Image: Rebekah FordFriday, 15 February, 13
  81. 81. The “what stuff is mentioned in this book” interface: Small Demons.Friday, 15 February, 13
  82. 82. Friday, 15 February, 13
  83. 83. The “who is reading this and what are they saying about it” interface: Readmill.Friday, 15 February, 13
  84. 84. Friday, 15 February, 13
  85. 85. The “Let’s explode this book and put it back together in a very cool way” interface: Dracula Dissected. bit.ly/draculadissectedFriday, 15 February, 13
  86. 86. Friday, 15 February, 13
  87. 87. Friday, 15 February, 13
  88. 88. Friday, 15 February, 13
  89. 89. Friday, 15 February, 13
  90. 90. Friday, 15 February, 13
  91. 91. Friday, 15 February, 13
  92. 92. Friday, 15 February, 13
  93. 93. Friday, 15 February, 13
  94. 94. Friday, 15 February, 13
  95. 95. IS THIS HARD?Friday, 15 February, 13
  96. 96. Not if you use a good book-based content management system. (like PressBooks!).Friday, 15 February, 13
  97. 97. 1. Books are made of stuff that can be namedFriday, 15 February, 13
  98. 98. 2. If you name stuff in your HTML (while indexing!), then we can (easily) build new uses/interfaces for our books, such as Dracula Dissected.Friday, 15 February, 13
  99. 99. <shameless_plug> 3. If you use something like PressBooks to make your books, making Dracula Dissected becomes easy. </shameless_plug>Friday, 15 February, 13
  100. 100. Questions? @hughmcguire @acroll pressbooks.com solveforinteresting.comFriday, 15 February, 13
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