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An introduction to the bitcents news micropayments platform.

An introduction to the bitcents news micropayments platform.

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introducing bitcents Presentation Transcript

  • 1. ©2009 bitcents, inc. introducing bitcents: news micropayments September 2009
  • 2. Overview
    • What is bitcents?
    • For consumers
    • For publishers
    • For developers
  • 3. What is bitcents?
  • 4. What is bitcents?
    • bitcents is a micropayments system that allows publishers to charge on a per-story basis while embracing the web.
    • It is simple for publishers to integrate.
    • It makes it easy for consumers to discover and buy premium content.
    • It offers a platform on which developers can build.
  • 5. Why micropayments?
    • Ethical, independent journalism is vital to democratic society.
    • For most publishers, online advertising does not generate enough revenue to support professional newsgathering.
    • The atomized way people read content on the web makes subscription-based paywalls frustrating and difficult for users.
  • 6. Why embrace the web?
    • The web is an invaluable open platform for innovation, but open doesn’t necessarily mean free.
    • As more consumer attention moves online, trusted sources of information will become ever more valuable.
    • Online revenue begins with traffic , and traffic relies on discoverability.
    • Sites like Google & Yahoo News, digg, Twitter and Facebook send billions of clicks to publishers each month; rejecting them is bad for your readers and bad business.
  • 7. Why a platform?
    • A workable micropayments system should offer consumers scale and ease of use . That’s what bitcents does.
    • Consumers also benefit from choice and innovation driven by competition.
    • Developer-built subscriber networks sit on top of the bitcents platform, offering their users unique tools to discover, share and consumer content.
    • All networks provide full access to content from every bitcents partner.
  • 8. bitcents for consumers
  • 9. Consumer overview bitcents makes it easy to discover and buy content
    • The user chooses a subscriber network that meets her needs.
    • Regardless of the network she chooses, her log in details will work across the whole network of bitcents publishing partners.
    • Pricing is transparent : each publisher’s pricing page is easy to find.
    • A footer on every page shows its price, along with tools and services built by the user’s subscriber network.
  • 10. How it works for users
    • Content remains discoverable:
    • It’s easy for new users to register with a subscriber network:
    • A user’s log in details work across all bitcents publishing partners:
  • 11. The footer
    • Every page includes a footer from the user’s network that shows the price:
    • The footer provides information about the user’s balance, along with tools and services built by the network:
  • 12. bitcents for publishers
  • 13. Publisher overview bitcents values content
    • Benefit from casual traffic while remaining the primary brand contact for your readers.
    • Integration is easy : four lines of code and two files on your website, and you’re ready to go.
    • bitcents can be integrated alongside your current subscription or registration system.
    • You are always in full control of pricing and your content.
    • bitcents is a partner committed to helping you make the most of your web content.
  • 14. Integrating bitcents
    • Integrating bitcents is as simple as adding four lines of code to your story pages…
    • ..and two php files to your home directory.
    • You can vary price by story, section, or the time since publication. As a bitcents partner, you remain in full control of the price of your content.
  • 15. Caveat venditor
    • Publishers should think carefully about whether micropayments make sense for the content they produce.
    • Topics covered by wire services (e.g. national or international news) are plentiful online, as is commentary.
    • News related to a particular industry or trade, local news and scholarly publications remain scarce.
    • As news micropayments become more widely used, we’ll understand the market better.
  • 16. bitcents for developers
  • 17. Developer overview help people find, consume and share quality content
    • Developer-built subscriber networks are an integral part of the bitcents platform.
    • Every network’s subscribers can view the content of any bitcents publishing partner.
    • Networks earn a fixed percentage of the revenue they process for publishers.
    • Networks can provide additional tools and services to their users, e.g. ‘all you can eat’ pricing, charging in local currency, or tools for discovering, sharing or delivering content.
  • 18. Practical considerations
    • bitcents processes page views from all subscriber networks, and makes the logs of your users’ page views available to you in real time.
    • You use those data to build tools to help your users discover new content that may interest them, share what they’ve read, or consume content in new ways.
    • Developers also make certain commitments to ensure a high-quality experience for consumers and publishers:
    • you agree to delete personal identifiers from your logs after three months.
    • you agree to pay your balance in full each month.
    • you make a deposit with us to ensure that publishers can be paid in a timely manner.
    • you agree to our published terms and conditions for developers.
  • 19. thank you To learn more: http://bitcents.com [email_address] ©2009 bitcents, inc. names and logos for bitcents and tppnce are trademarks of bitcents, inc.