State Of The Hispanic Blogosphere Report 09

State of the Hispanic Blogosphere report 2009 http://bitacoras.com/informe/09/en

Index 1. Abstract ................................................................................................................. 3 2. Introduction and methodology ......................................................................... 4 3. Results .................................................................................................................... 5 3.1. Users (bloggers)......................................................................................................................................................................... 5 3.1.1. Gender .............................................................................................................................................................................................. 5 3.1.2. Age...................................................................................................................................................................................................... 6 3.1.3. Location............................................................................................................................................................................................ 7 3.1.4. Social Networks ........................................................................................................................................................................13 3.2. Content (blogs)........................................................................................................................................................................14 3.2.1. Location.........................................................................................................................................................................................14 3.2.2. Topics..............................................................................................................................................................................................15 3.2.3. Search.............................................................................................................................................................................................18 3.2.4. Trends.............................................................................................................................................................................................20 3.2.5. Updates.........................................................................................................................................................................................23 3.2.6. Blog networks.............................................................................................................................................................................24 3.2.7. Platforms.......................................................................................................................................................................................25 3.2.8. Relevance .....................................................................................................................................................................................25 4. Discussion and conclusions............................................................................. 26 5. Notes .................................................................................................................. 28 6. Acknowledgments ............................................................................................. 29 State of the Hispanic Blogosphere 09 2     

1. Abstract Since its huge emergence in the late XX Now for the first time in history, century and the beginning of the XXI Bitacoras.com publishes the results of a century, many have been the studies that study based on the platform’s internal have attempted to approach to the blog data, with the intention of offering a phenomenon in Spanish. broader perspective about the reality of the blogosphere in Spanish. Most of these researches have been based on surveys of bloggers or experts A first report that extends and supports in the field, using indirect data and small previous studies and tries to promote sized samples. and spread the phenomenon of blogs beyond their own borders. Note 1 State of the Hispanic Blogosphere 09 3   

2. Introduction and methodology Bitacoras.com is a social network where before they are indexed, all the blogs bloggers and readers of blogs in Spanish, pass through a human filter that ensures can communicate with each other, share that the content doesn’t violate rights of knowledge and promote content. The third parties (xenophobic, racist, sexually system collects real-time updates of explicit, etc.), blogs are not created solely thousands of blogs, making it an essential for promotion or positioning (spamblogs tool to understand what happens in the or splogs), are written in Spanish blogosphere at any given time. language and have the generally accepted format. Note 2 Among the entire set of services, highlights the social aggregator, which is Therefore, all the results in this study and able to filter the entire volume of presented below are based on an content continuously generated by blogs analysis of the data of the platform that and whose methodology combines an we believe are representative and automatic detection of links and also a relevant of the Hispanic Blogosphere. manual vote system for users. As a starting point, here are our four In this way, Bitacoras.com has a huge basic indicators of activity of the system volumen of information that feeds the in April 2009: database (users, blogs, notes, tags, etc..) from 16 Spanish-speaking countries and more than 15 platforms for creating, Blogs indexed: 319.026 managing and hosting blogs. Posts indexed: 3.067.058 The project does not use third-party Links processed: 16.070.273 data (Google and Technorati, for Registered Bloggers with complete example) and unlike other systems profile: 119.161 ensures the quality of content because, State of the Hispanic Blogosphere 09 4     

3. Results 3.1 Bloggers 3.1.1. Gender About 81% of Hispanic bloggers are men and only 19% women. The difference in the use of Internet between the sexes is accentuated in the case of blogs, where only 2 out of 10 bloggers are women. Note 3   State of the Hispanic Blogosphere 09 5   

3.1.2. Age Approximately 80% of Hispanic bloggers are aged between 19 and 44 years, being the segment between 25 and 34 years the most active with 38% of the total.  State of the Hispanic Blogosphere 09 6     

3.1.3. Location Globally, half of the overall bloggers are from Spain, being Argentina, Mexico and Chile the following most active countries in number of bloggers in the Hispanic world.  State of the Hispanic Blogosphere 09 7   

Nationally, we show below the main cities with the highest number of bloggers: State of the Hispanic Blogosphere 09 8     

State of the Hispanic Blogosphere 09 9   

State of the Hispanic Blogosphere 09 10     

3.1.4. Social Networks Hispanic Bloggers often use different social tools where Flickr and Twitter are two of the best known. Bitacoras.com allows bloggers to join their accounts to these services with their profile and we have found that 53% use Twitter and 46% Flickr.  State of the Hispanic Blogosphere 09 13   

3.2. Blogs 3.2.1. Location The blog distribution by country follows the line we have seen in the case of bloggers, Spain being the nation that groups more than half of the Hispanic eNewspapers (54.5%), followed by Argentina (10.2%) , Mexico (8.9%) and Chile (7%). Another highlight is the average number of blogs run by user: 1.23 which indicates that, on average, Hispanic bloggers publish in more than one blog.  State of the Hispanic Blogosphere 09 14     

3.2.2. Most used topics in blogs The graph shows a comparison between Science (1.6%), TV and Video (1.5%), the most written and valued topics in the Travel (1.2%) Curiosities (1.2%), Sports Hispanic blogs. (1.1%), Erotic ( 1.1%) and Marketing and Advertising (1%). In the most written topics, we found a high percentage of autobiographical and If we analyze the most valued topics, personal blogs (34%). There are three there are significant differences. First of major groups. The first consists of blogs all because there is a wider distribution about News (11%), Culture and Society among the topics and second, because (9%), Journalism and Media (6%), the most valued topics by users do not Education (5%), History, Art and match with the most published. Literature (4%) and Politics (4% ). The Specifically highlighted in top: Blogs second, consisting of blogs with the (11.3%), Journalism and Media (8.5%), following topics: Technology (3%), Internet (6.9%), Marketing and Internet (2%) and Blogs (2%). Finally, Advertising (5.4%) and Technology with a small percentage, blogs with a (5.2%). very varied topics: Humor (2%), Photography (1.9%), Fashion and Design The topics of the most valued posts in (1.9%), Jobs (1.8%), Music (1.8%), Bitacoras.com in the last months, confirm these conclusions. State of the Hispanic Blogosphere 09 15   

Topics of the most valued posts in Bitacoras.com in the last months: La elección de González Sinde una provocación de Zapatero contra Internet http://www.internautas.org/html/5506.html Arranca la blogocampaña contra el porno infantil http://lahuelladigital.blogspot.com/2008/10/arranca-la-blogocampaa-contra-el-porno.html Microsoft cierra mi blog por denunciar públicamente que tiene pederastas en su re d Windows Live http://lacomunidad.elpais.com/mmadrigal/2009/4/17/microsoft-cierra-mi-blog-denunciar-publicamente-tiene Entrevista con el webmaster de infopsp http://lacomunidad.elpais.com/mmadrigal/2009/4/17/microsoft-cierra-mi-blog-denunciar-publicamente-tiene Aclaraciones sobre la primera sentencia condenatoria a una página de enlaces http://www.filmica.com/david_bravo/archivos/009350.html Me acaban de prohibir usar el twitter en la Comision http://elblogdereyesmontiel.blogspot.com/2009/03/me-acaban-de-prohibir-usar-el-twitter.html Le roban maestrosdelweb.com y forosdelweb.com a Christian Van Der Henst http://alt1040.com/2009/02/le-roban-maestrosdelwebcom-y-forosdelwebcom-a-christian-van-der-henst Hernán Casciari nos lleva a la tumba http://www.eventoblog.com/2008/11/hernan-casciari-nos-lleva-a-la-tumba Promesa pública a la Ministra http://blogs.elpais.com/espoiler/2009/04/promesa-pública-a-la-ministra.html Prey: Y rastrea tu computador robado http://bootlog.org/blog/linux/prey-stolen-laptop-tracking-script Free Blogger: ayudemos a los bloggers italianos http://mangasverdes.es/2009/03/11/free-blogger-ayudemos-a-los-bloggers-italianos Los insultos de Teddy Bautista http://www.enriquedans.com/2009/03/los-insultos-de-teddy-bautista.html Revientan y ridiculizan la campaña "Si eres legal, eres legal" http://www.filmica.com/david_bravo/archivos/008918.html 7 razones por las que ser Productivo http://www.thinkwasabi.com/2009/04/14/razones-ser-productivo Facebook permite hacer público el perfil a todo el mundo http://www.error500.net/redes-sociales/facebook-publico-perfil Bloguero liberiano escribe sus posts con tiza y pizarrón http://www.fayerwayer.com/2009/03/bloguero-liberiano-escribe-sus-posts-con-tiza-y-pizarron Videoblogs en español http://www.marilink.net/2008/12/16/videoblogs-en-espanol En la muerte de un periodista: Julio Alonso, compañero, amigo maestro http://periodismoalpilpil.blogspot.com/2009/03/en-la-muerte-de-un-periodista-julio_12.html Contrato del bloguer y el comentarista http://wedgelog.com/2009/03/contrato-del-bloguer-y-el-comentarista 11,5 millones de euros no bastan para hacer una web decente, la vergüenza nacional de Renfe.es http://loogic.com/115-millones-de-euros-no-bastan-para-hacer-una-web-decente-la-verguenza-nacional-de-renfees Así funciona la SGAE, en cuatro enlaces http://www.escolar.net/MT/archives/2009/04/asi-funciona-la-sgae-en-cuatro-enlaces.html Cómo vivir con un cerebro y dos conciencias http://librodenotas.com/guiaparaperplejos/15677/como-vivir-con-un-cerebro-y-dos-conciencias Gripe porcina en España: Primer caso confirmado http://www.toniface.es/gripe-porcina-en-espana-primer-caso-confirmado Exclusiva: El gobierno ultima un plan para dar un ordenador a cada niño de primaria http://www.radiocable.com/ordenador-nino-primaria7658.html State of the Hispanic Blogosphere 09 16     

Jazztel confirma el bloqueo de servidores de Wordpress.com http://www.alsd.es/2009/03/04/jazztel-confirma-el-bloqueo-de-servidores-de-wordpresscom ADN.es cierra http://www.escolar.net/MT/archives/2009/01/adnes-cierra.html Tras reiniciar, dibujamos la hoja de ruta http://www.233grados.com/blog/2008/10/post.html Pocoyó sí se merece una cartera ministerial http://blogs.cincodias.com/la-nueva-cultura/2009/04/pocoyó-sí-se-merece-una-cartera-ministerial.html 21 días... haciendo cualquier cosa menos perio dismo http://www.filmica.com/sonia_blanco/archivos/009298.html Salvemos a Internet de convertirse en una televisión http://www.internautas.org/html/5481.html Público cambia de director http://www.escolar.net/MT/archives/2009/01/publico-cambia-de-director.html El día que Zapatero perdió Internet http://www.merodeando.com/2009/04/07-gonzalez-sinde-internet-no-se-rinde El fracaso de la prensa http://mangasverdes.es/2009/03/04/el-fracaso-de-la-prensa Encuentran un árbol creciendo dentro del pulmón de un pacie nte http://www.marlexsystems.org/5463-encuentran-un-arbol-creciendo-dentro-del-pulmon-de-un-paciente Nueva licencia Creative Commons 0, sin ninguna restricción http://www.theinquirer.es/2009/02/28/nueva-licencia-creative-commons-0-sin-ninguna-restriccion.html El Partido Popular y sus ‘Mariconadas’ homófobas http://alasombradeltomate.es/2009/04/27/partido-popular-mariconadas-homofobas Otro Día, En Extranjería http://lastermopilas.net/2009/04/otro-dia-en-extranjeria El rediseño de Facebook no gusta… y no lo van a cambiar http://www.uberbin.net/archivos/redes-sociales/el-rediseno-de-facebook-no-gusta-y-no-lo-van-a-cambiar.php Arte anónimo por las calles de Madrid http://www.jesusencinar.com/2009/03/arte-anonimo-por-las-calles-de-madrid.html Google Chrome, navegador de Google http://www.error500.net/articulo/google-chrome-navegador Lo que los gurús del Social Media no quieren que leas http://alt1040.com/2009/04/lo-que-los-gurus-del-social-media-no-quieren-que-leas Mentiras y gordas http://www.enriquedans.com/2009/04/mentiras-y-gordas.html Main conclusions: 1. The Hispanic blogosphere is very endogamous, evaluating mainly entries related to the medium itself. 2. Using blogs mostly as a tool of social protest (pornography, anorexia) and as a political protest against measures affecting the Internet and free culture (Copyright, p2p, etc.). (Note 4) (Note 5) (Note 6)  State of the Hispanic Blogosphere 09 17   

3.2.3. Search Terms State of the Hispanic Blogosphere 09 18     

If we look at the searches that users have performed through Bitacoras.com, we found primarily technological terms, news and entertainment, without any connection between them. State of the Hispanic Blogosphere 09 19   

3.2.4. Trends With the new tool "Trends" recently released in Bitacoras.com, we can also make comparisons between the popularity of terms, phrases and URLs. State of the Hispanic Blogosphere 09 20     

3.2.5. Update frequency The day of the week with higer volume content occurs at 16 hours, with the of publication in the Hispanic logic decreases of activity at night and Blogosphere is on Wednesday with a during the hours of breakfast, lunch and 16.3%. From there, this value will dinner. Note 7 decrease to its lowest record on Sunday when he starts the recovery. If we look Therefore, the peak of activity in the at the different time slots, most published Hispanic Blogosphere during the week is on Wednesday from 16 to 19 hours. State of the Hispanic Blogosphere 09 23   

3.2.6. Blog Networks We have used quantitative (number of Networks, Weblogs SL, Hipertextual, blogs and posts) and qualitative Actualidad Blog and Bitablog with over parameters (votes received in the social 25,000 entries. Based on the number of aggregator) to analyze the main Hispanic votes in the social aggregator blog networks. Bitacoras.com we found La Voz de Galicia, Hipertextual and ABC Blogs. Considering the number of blogs in it, the main network would be 100 blogs Therefore, the number of blogs in a alongside with Redactores.es with more network and its update rate, has no than half a hundred blogs. Given the direct relation to their relevance. Note 8 volume of publication highlights Ocio State of the Hispanic Blogosphere 09 24     

3.2.7. Platforms Some of the platforms for creating and hosting blogs in Spanish with the greatest number of blogs indexed in our system. 3.2.8. Relevance The cloud shows the Hispanic blogs that have the largest number of votes garnered in the social aggregator Bitacoras.com in the last months.

4. Discussion and conclusions First of all, this is the first study of these Blogosphere is seething. It had never features so we started with an initial before had such a volume of blogs, posts restriction in the evolution of the and links, although we start to see some phenomenon, it was impossible to make slowdown in the growth that we hope comparisons with previous periods, to ratify in forthcoming studies. something that we will be able to do in future deliveries of this report. Furthermore, it is important to distinguish between volume and update. However, based on the data we have in There is a considerable volume of Bitacoras.com and we have used in this Hispanics blogs, but only a small part is study, we can say that the Hispanic frequently updated. From November 2007 to the present, • 38.914 blogs posted in the last 6 the number of blogs indexed in months. Bitacoras.com rise to 319,026, that have • 22.278 blogs posted in the last published 3,067,058 posts, generating a months. total of 16,070,273 links. • 12.493 blogs posted in the last 7 days. If we look at the activity over the past • 6.465 blogs posted in the last 24 few months we find that:: hours. • 709 blogs posted in the last hour. State of the Hispanic Blogosphere 09 26     

This means that only 6.98% of the Hispanic Blogger Profile Hispanics blogs are updated with some frequency, and only 3.91% The Hispanic Blogger is mainly a man of them are actually active. between 25 and 34 years old located in Spain, Argentina, Mexico and Chile, that It is interesting to compare these figures uses Twitter as a complement to his with the results of the latest report on main blogging activity, and publishes the state of the global blogosphere posts related to his personal life, news, presented annually by Technorati: culture and society, but when it comes to consume content, prefers topics as “Over the 133 million blogs that exist in environment, technology and the the world, only 1.1% has been updated Internet. in the last week, which means that only 1.5 million blogs are active.” Publish mostly on weekdays, especially on Tuesdays, Wednesdays and Therefore, the percentage of Hispanic Thursdays in the afternoon and write in blogs which are frequently updated are more than one blog. above the world average given by Technorati. State of the Hispanic Blogosphere 09 27   

5. Notes Note 1: A blog also called weblog is a log book on the Internet with Note 3: Some studies like the annual report eEspaña 2008 on the one or more topics and a number of characteristics: updating, development of information in Spain (Fundación Orange), or the 11th organizing, speaking, facilitation and distribution. AIMC survey of Internet users, shows a digital divide between men and women that becomes even more apparent in the case of blogs. • Updated because the author or authors often published posts. Note 4: For the study of the most written topics in the Hispanic Blogosphere (3.2.4), we have taken the tags used by users in each of • Organization because these entries are sorted by date its entries, as well as data contributed by each blogger in the profile of and by category. every blog. • Conversation because allows comments from readers Note 5: For the study of the most valued topics we have used data and visitors to the site to encourage dialogue and debate from the social aggregator Bitacoras.com whose running is as follows: on the published issues. The social aggregator Bitacoras.com uses both, the links • Simpler because it is very easy to create, use and publish received by a post and the votes by users. Its methodology can posts in a blog. You no longer need to know complex be summarized basically as follows: programming languages to communicate on the network. This also provides a universal tool. The total sum of points is determined by a post: • Distribution because it organize the content in a file called Links from blogs: "feed". Syndication offers the opportunity to read entries from a program called news reader or aggregator Our system filters the entries (posts) that users send without having to visit the blog. by ping, looking for links to other posts in Bitacoras.com The set of blogs that exist on the network is called the blogosphere. Quantity and quality. When we find a link, we give a Note 2: Some of the major studies on the phenomenon based on score to the post linked based in the position of the surveys to bloggers or experts in the field, agree on many of the blog who links in the TOP Bitacoras.com. Each found conclusions highlighted in this report. Among the studies we have link is summed to the previous points. consulted: Votes by users. • State of the Blogosphere 2008. Technorati. http://technorati.com/blogging/state-of-the-blogosphere/ Any anonymous user can vote the posts from our system, its vote is worth 1 point. For registered users • Perfil del blogger hispano. III Encuesta a Bloggers. Tíscar we have a system that changes the weight of a vote Lara y Fernando Garrido. Revista Diálogos de la from "1 point" to "5 points" depending on the position Comunicación, número 76. Enero-Abril 2008. Encuesta of the user in the Top Users. realizada en la plataforma de Netquest. http://www.dialogosfelafacs.net/76/articulos/pdf/76Garrid System restrictions oLara.pdf • The user can only make one vote per entry. • “Estudio sobre uso, interés, conocimiento y percepción de la blogosfera española”. Zed Digital. Abril de 2007. 8 • An anonymous user can send a maximum of 10 votes entrevistas en profundidad a bloggers. per hour. http://www.merodeando.com/archivos/Blogosfera_abr07. pdf We consider only the first 3 links found to a blog post sent by the same user. The fourth link will appear in references, but • “Blogs y Medios – Las claves de una relación de interés will not give points in the system.. mutuo”. José Manuel Noguera Vivo. 2008. http://www.librosenred.com/libros/blogsymedioslasclaves deunarelaciondeinteresmutuo.html Note 6: We have avoided posts referring to the launch of Bitacoras.com • “Informe anual sobre el desarrollo de la sociedad de la información en España, eEspaña 2008”. Fundación Note 7: Data analysis was made with the time differences of each Orange. country. http://www.fundacionorange.es/areas/25_publicaciones/e 2008.pdf Note 8: We consider a blog network, a user with more than 8 blogs in its profile and expressly declares so. For the study we have included • 11ª Encuesta AIMC a usuarios de Internet. Febrero 2009. those networks that ping our system. http://www.aimc.es/03internet/macro2008.pdf State of the Hispanic Blogosphere 09 28     

6. Acknowledgments Fernando Garrido http://estrelaselimons.blogsome.com/ Tíscar Lara http://tiscar.com Fernando Tricas http://fernand0.blogalia.com/   Sonia Blanco http://www.filmica.com/sonia_blanco/ José Luis Orihuela http://ecuaderno.com Sergio Mahugo http://www.egaleradas.com/ JJ Merelo http://atalaya.blogalia.com/ State of the Hispanic Blogosphere 09 29   

Author: Bitacoras.com – Come’n’Click Networks, S.L. Bitacoras.com is not responsible for the opinions expressed by users. Free copy. Not for sale. Creative Commons License This work is licensed under the Attribution-Noncommercial-No derivative works 3.0 Spain Creative Commons. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/es/o send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105 , USA. This license allows you to copy, distribute and use the work with the following conditions:  Recognition. You must attribute the work in the way specified by the author or licensor (but not in a way suggesting that his support or have supported the use of his work).  Noncommercial. You may not use this work for commercial purposes.  No derivative works. You can not alter, transform or create a derivative work from this book. For any reuse or distribution, you must make clear the license terms of this work. Any of these conditions can be waived if you get permission from the owner of copyright Nothing in this license impairs or restricts the author's moral rights. State of the Hispanic Blogosphere 09 30     

State Of The Hispanic Blogosphere Report 09

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State Of The Hispanic Blogosphere Report 09 — Document Transcript