Fulcrum E Pr


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Fulcrum E Pr

  1. 1. A Presentation by DIGIQOM November, 2008 Initiating a powerful global “conversation” [ A Proposition for Corporate Communications In the age of the Social Media ]
  2. 2. Confidentiality Notice <ul><li>We at DIGIQOM firmly believe in the values of creative thinking and hard work. We believe in the uniqueness of our approach and our products. We also believe that to keep the integrity of our products, and our approach unique, we must takes steps to protect our own intellectual property. </li></ul><ul><li>The information found on the following pages include, but is not limited to DIGIQOM’s data- technical or otherwise, know-how, research, products, hardware, software, designs, inventions, ideas, processes, drawings, business plans, product implementations, financial information, marketing techniques, business operation and systems, pricing policies and information concerning Clients and customers. </li></ul><ul><li>By opening and reading this Proposal, the reader agrees not to disclose any information which may be found on the following pages. The reader understands and acknowledges that any disclosure or misappropriation of any of the information may cause the other Party irreparable harm, the damages for which may be unliquidated, and therefore agree that the other Party shall have the right to apply to a court of competent jurisdiction for specific performance and/or an order restraining and enjoining any such further disclosure or breach and for such other relief as the Party shall deem appropriate. </li></ul>
  3. 3. Today, As we see it!
  4. 4. “ Communications is becoming Personal” Mass Media Segmentation Real Time info access Rich Content Delivery via 3G/ Broadband/ wifi Interactive on line gaming with PC & mobile Rich Call Mobile Meet & Blogging with PC / mobile terminals Mobile Chat Browse & email Access Corporate Systems & E-mail Share Pictures, Music, Video One-on-One pitches
  5. 5. The New Paradigm- Peer 2 Peer Consumer Content Context Can you co-create Your brand With me? Is the Brand message coming across? Is it leveraging trans-media options enough? How are we connecting with the consumer? Are we using interactivity to engage enough?
  6. 6. What’s Different?
  7. 7. How are we different? Consumer Content Context <ul><li>We recognise that each message is crafted for a </li></ul><ul><li>specific consumer – Call to Action </li></ul><ul><li>We know that Content is Key- each fact is an </li></ul><ul><li>information object- that can be leveraged for the </li></ul><ul><li>Desired impact among the Target Audience </li></ul><ul><li>We build Long-term relationships that create Context </li></ul><ul><li>with the media that influences and creates opinions </li></ul><ul><li>within the Target Audience </li></ul><ul><li>Our Approach starts with your results in mind , researches </li></ul><ul><li>your content, develops and delivers media context </li></ul><ul><li>that creates awareness and opinion your Audience TRUSTS! </li></ul>
  8. 8. Peer Opinions- the media your media trusts!
  9. 9. <ul><li>Internet, Blogs, and traditional media </li></ul><ul><li>Buzz tracking: What’s being said about me? Why is nobody talking about me? </li></ul><ul><li>Co-creation: Companies have the power to harness their customers’ insights in marketing. </li></ul><ul><li>Experimental budgets: Following companies such as Unilever, P&G & Heineken, marketers realize that experimenting online can get them insights at very attractive cost. </li></ul><ul><li>Media Multiplier: Companies are increasingly using the social media to be a star outside old media networks, or together with them. </li></ul>Trends Services Case Study Contact Us About Us
  10. 10. <ul><li>DIGIQOM is a global Brand Communications Specialist focussed on digital marketing and strategic perception management to enhance Brand Reputations across the world. </li></ul><ul><li>Baseline: We Help Brands “ Communicate for Results ” </li></ul>Trends Services Case Study Contact Us About Us < http://www.digiqom.com >
  11. 11. Select Audience
  12. 12. Trends Services Case Study Contact Us About Us The Integrated Communications Process We Follow
  13. 13. <ul><li>Measurable Impact </li></ul><ul><li>We use the web, blogs, and traditional media to deliver corporate messaging to the intended audience </li></ul><ul><li>Our web-based monitoring systems enable our clients to track what we do, enhance and change programs mid-course </li></ul><ul><li>Our measurement tools enable clients to finetune messages and monitor impact on Target Audiences </li></ul><ul><li>Our communications approach includes Analysts, Investors, Regulators, Community Relations and Employees as Key stakeholders to corporate messaging </li></ul><ul><li>We train C-level execs on the nuances of New Media </li></ul>Trends Services Case Study Contact Us About Us
  14. 14. <ul><li>Complement Brick & Mortar Infrastructure </li></ul><ul><li>While most Traditional agencies excel in “Push” messaging, deliver the release and it’ll get covered </li></ul><ul><li>we at DIGIQOM specialize in “Pull” messaging. </li></ul><ul><li>We optimize messaging across communication channels (press releases, white papers, audio, video, email, case studies, website, blog, social media, you get the idea) so that this information is easily “found”. </li></ul><ul><li>Of course, we have a network of “Push” implementors across India </li></ul><ul><li>Working together, a Push and Pull PR program can be very effective. </li></ul>Trends Services Case Study Contact Us About Us
  15. 15. Bringing Digital Media into Mainstream Messaging using Offline & Traditional News Media DIGIQOM’s New Media Map to Communicate For Results + Trends Services Case Study Contact Us About Us User Generated Online News Media Newswires Social Networking Sites SEO RSS and XML Tagging E-Marketing Digital Media
  16. 16. Trends Services Case Study Contact Us About Us Trends Services Case Study Contact Us About Us Offline communications Digital communications Search Marketing Search Engine Optimization Pay Per Click Trusted Feed Online PR Media Alert Service Portal Representation Blogs and RSS Online Partnership Link Building Affiliate Marketing Sponsorship Co-branding Interactive Ads Display Ads / Banners Rich Media Dynamic / Behavioral Sponsorship Opt-in Lists Cold Co-branded 3 rd Party E-newsletters House list emails Viral Marketing Pass - Along Prompted Incentivised Traditional Media Mainstream Media Strategy Collateral Design Creative Content Media Research & Tracking Event Management Digital Asset Creation Websites Intranets / Extranets Web Applications Content Management System E-commerce sites Flash Films/ Videos DIGIQOM Integrates Digital Marketing with Strategic PR for optimizing your Perception and Reputation
  17. 17. DIGIQOM SOLUTIONS M: +91 9910485029 e: nipun.k @digiqom.com w: www.digiqom.com Trends Services Case Study Contact Us About Us Trends Services Case Study Contact Us About Us