Southwest Airlines Presentation

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Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas. …

Southwest Airlines Co. (NYSE: LUV) is an American low-cost airline. The airline has its headquarters on the grounds of Dallas Love Field in Dallas, Texas.
Southwest is the largest airline in the world by number of passengers carried per year (as of 2009) Southwest maintains the third-largest passenger fleet of aircraft among all of the world's commercial airlines. As of May 3, 2009, Southwest operates approximately 3,510 flights daily.
Southwest Airlines has carried more passengers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation's Bureau of Transportation Statistics. Southwest Airlines is one of the world’s most profitable airlines, posting a profit for the 37th consecutive year in January 2010.

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  • 1. Airlines Inc. Dallas, Texas, USA A Symbol Of Freedom By: Bishwajeet
  • 2. FOUNDER
    • Found by HERB KELLEHER.
    • It was founded on 18 th June 1971
    • Started with 3 Boeing 731
    • Initial operation was started in 3 cities
    • Great visionary
    • Best management style
    Herb Kelleher the founder of Southwest airlines with replica of planes owned by the company.
  • 3. CENTRE IN OPERATION
    • Southwest Airlines currently flies to 63 destinations throughout the United States.
    • There are no plans for international expansion as they only want to deal with domestic market to cut their costs.
    • Planning to connect all small cities in the US.
  • 4. MISSION
    • Dedicating to the highest quality of customer, service delivered with sense of warmth, friendliness individual pride and company sprit.
    • Maintain low cost..
    • Highly satisfied customers.
    • Job satisfaction for employees.
    • Increasing revenue.
  • 5. MANAGING STYLE
    • Use plane and people productively as possible
    • Low cost without increasing fare
    • Electronic task card
    • Anyone can approach to CEO directly
    • Management personally negotiate every union contract
    • Lean staff organization
    • Regular training
    • Unionized organization
  • 6. COMPANY’S STRENTH
  • 7. COMPANY’S STRENTH
    • Largest domestic carrier in USA
    • Biggest strength “HERB KELLEHER”
    • 16% of market share in US
    • 62 consecutive year of profit.
    • 32,000 employees
    • Operating in 32 state and 62 cities.
    • Using 60 airport daily.
    • Have 450 aircraft.
  • 8. EMPLOYEES
    • Stable work environment
    • Treated as valued member
    • Opportunity for learning and personal growth
    • Never pay cut even in the time of 9/11.
    • Friendly environment
    • They understand company’s goal
    • Customer-care training program
  • 9. UNIQUENESS
    • DING- direct link to customer desktop
    • Lost and Found department
    • Spanish online booking site
    • Secure small children during travel
    • Home for 1000 families
    • Premier community program
    • Customer can create their own ADDS
    • Personal feedback in one month
  • 10. CULTURE
    • They say they are not in “AIRLINE BUSINESS” they are in “CUSTOMER SERVICE BUSINESS”
    • Management-Employee Relationship
    • They Motivate Employee
    • A Bias for action
    • Open door policy and lets try
    • Close to customer
    • De-emphasizes hierarchy
    • Hires on attitude basis
  • 11. PROFIT
    • Increasing revenue
    • Fuel hedging strategy
    • By installing winglet
    • Low salary to employee as compare to competitors
    • Uses Boeing 737
    • Eliminating meal
    • Not using plane auxiliary power in parked stage
  • 12. PROFIT
    • It saves 90$ millions
    • Use more direct route
    • Adding more frequent flight
    • Non-stop flight
    • Avoiding high cost airports
  • 13. THANK YOU……..!