Increasing impact of analysis bis 2013

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Increasing impact of analysis bis 2013

  1. 1. Increasing our impact:analysis at the heart of policy BIS Analysts’ Annual Conference 16 April 2013 Tera Allas Director General Strategy, Analysis and Better Regulation
  2. 2. Today’s discussion• There is no single recipe for improving the impact of analysis• But there are some common themes to reflect on• We are already getting lots of things right, with growing demand 2
  3. 3. We already recognise it’s not just about the facts Did they agree with the recomm- endations? Was the Were the timing facts correct? and style Did they right? make the right decision? Were the Were the facts recomm- persuasively endations presented? compelling? 3
  4. 4. But often our good intentions may not have the right effect Intention Action ImpactExample 1 Explain in detail the Frustrated decision Persuade decision conceptual risks and maker, may ignore makers not to challenges of the advice intervene in intervention in a a particular market marketExample 2 Propose an innovative Interested decision solution that meets maker, keen to Gvt needs through hear more improved information, illustrated with 2-3 “killer facts” 4
  5. 5. So we need to experiment andadapt our approach over time Innovation Evaluation (What else (Did it work?) should we try?) Intention Action Impact 5
  6. 6. Today’s discussion• There is no single recipe for improving the impact of analysis• But there are some common themes to reflect on• We are already getting lots of things right, with growing demand 6
  7. 7. We should start by knowing our audience What on earth Busy are they trying Impatient? to say here? Not an expert Tired? I’ve got to run – where’s the summary?Lots of other influencers Confused? Personal That guy at the preferences dinner was Worried? very compelling... 7
  8. 8. Typically, brevity, clarity and relevance are at a premiumComments I hear about analysis in decision making• What is the unit here?• I don’t understand what they are trying to say• There are no real, concrete facts here – just theory• Am I supposed to think this figure is big or small? Why?• Why couldn’t they have summarised the key conclusions upfront?• I want their considered opinion – I already knew that “it depends”!• OK, so the evidence is mixed; what am I supposed to do now?• Why am I reading this / listening to this again?• This is all very interesting, but what are we going to do about it?• I was trying to work out this chart, but – quite frankly – gave up• I’m not convinced – stakeholders tell me something totally different 8
  9. 9. And rational argument is only one influencing approach Influencing tactics • Appealing to friendship (asking for help) • Socialising • Consulting • Appealing to values • Modelling • Alliance building • Exchanging (trading/negotiating) • Legitimizing (using authority) Are we over-reliant on the intellectual • Stating (making a direct request) influencing tactics? • Logical persuading 9Source: Interpersonal and Interactive Skills, McKinsey & Company, Inc.
  10. 10. Today’s discussion• There is no single recipe for improving the impact of analysis• But there are some common themes to reflect on• We are already getting lots of things right, with growing demand 10
  11. 11. There are many recentexamples of great BIS analysis Scotland Macro Industrial events Strategy Business Cases Access to finance Migration EU Spending Round preparationScience and innovation Budget Allocations People Survey 11
  12. 12. Our customers are happy and asking for more“It is like having a Rolls “We don’t run the “We have actually done Royce service organisation on the text book analysis at your disposal” anecdote – we need here” facts and evidence” “I’d like to see more evidence before we make a decision” “Could we have the“No-one has quite analysts have a look atmanaged to do this the impacts first?” before in BIS” 12
  13. 13. Further reading* • BIS style guide • Guidance on submissions • Killer Slides material • “Say it with charts” • Extreme presentation method • “Pyramid Principle” • Influencing Skills 13* Please contact Tera’s office (amanda.hutley@bis.gsi.gov.uk) if you’d like further information

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