First steps in social media
BISNW experience with
Tweets and Tweeple
David Higham
What have we done?
• Listened
• Communicated
• Engaged
Listen
• Identify key people to follow
• What are they talking about?
Communicate
• Promote/explain policies
• Give local/offbeat angle (Lock and Quay, Tony
Wilson, Dylan and Strictly at Black...
Engage
- Retweet/respond
- Address questions/misunderstandings (AA map
review)
- Encourage/Engage in debates
- Lessons fro...
Reflections 1
• Social media is about communicating with
people
• Reaches beyond the “usual suspects”
• Opens up whole wor...
Reflections 2
• Can’t control so don’t try – you’ll fail
• 140 characters useful discipline but:
– Can be misinterpreted
–...
Reflections 3
• Read the guidance
• Exercise common sense
• IT system makes it hard
• Use Tim and his team
Bring me sunshine
Cities and culture
What’s wrong with manufacturing?
Tripe
14

What next?
-Broaden use of Twitter within team
-Twitter discussion with business
-Explore other social media
David higham twitter presentation birmingham 131008
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David higham twitter presentation birmingham 131008

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David higham twitter presentation birmingham 131008

  1. 1. First steps in social media BISNW experience with Tweets and Tweeple David Higham
  2. 2. What have we done? • Listened • Communicated • Engaged
  3. 3. Listen • Identify key people to follow • What are they talking about?
  4. 4. Communicate • Promote/explain policies • Give local/offbeat angle (Lock and Quay, Tony Wilson, Dylan and Strictly at Blackpool) • Promote good examples/practice - Burnley - Virtual Engineering Centre - Apprenticeships
  5. 5. Engage - Retweet/respond - Address questions/misunderstandings (AA map review) - Encourage/Engage in debates - Lessons from Detroit - Textiles - Image of manufacturing
  6. 6. Reflections 1 • Social media is about communicating with people • Reaches beyond the “usual suspects” • Opens up whole world of information (blogs) • Fantastic source of ideas
  7. 7. Reflections 2 • Can’t control so don’t try – you’ll fail • 140 characters useful discipline but: – Can be misinterpreted – Not suitable for subtle debates/distinctions • Be clear what people can expect • Put “face” to “logo”
  8. 8. Reflections 3 • Read the guidance • Exercise common sense • IT system makes it hard • Use Tim and his team
  9. 9. Bring me sunshine
  10. 10. Cities and culture
  11. 11. What’s wrong with manufacturing?
  12. 12. Tripe
  13. 13. 14 What next? -Broaden use of Twitter within team -Twitter discussion with business -Explore other social media

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