David higham twitter presentation birmingham 131008
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  • 1. First steps in social media BISNW experience with Tweets and Tweeple David Higham
  • 2. What have we done? • Listened • Communicated • Engaged
  • 3. Listen • Identify key people to follow • What are they talking about?
  • 4. Communicate • Promote/explain policies • Give local/offbeat angle (Lock and Quay, Tony Wilson, Dylan and Strictly at Blackpool) • Promote good examples/practice - Burnley - Virtual Engineering Centre - Apprenticeships
  • 5. Engage - Retweet/respond - Address questions/misunderstandings (AA map review) - Encourage/Engage in debates - Lessons from Detroit - Textiles - Image of manufacturing
  • 6. Reflections 1 • Social media is about communicating with people • Reaches beyond the “usual suspects” • Opens up whole world of information (blogs) • Fantastic source of ideas
  • 7. Reflections 2 • Can’t control so don’t try – you’ll fail • 140 characters useful discipline but: – Can be misinterpreted – Not suitable for subtle debates/distinctions • Be clear what people can expect • Put “face” to “logo”
  • 8. Reflections 3 • Read the guidance • Exercise common sense • IT system makes it hard • Use Tim and his team
  • 9. Bring me sunshine
  • 10. Cities and culture
  • 11. What’s wrong with manufacturing?
  • 12. Tripe
  • 13. 14 What next? -Broaden use of Twitter within team -Twitter discussion with business -Explore other social media