MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
Upcoming SlideShare
Loading in...5
×
 

MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner

on

  • 774 views

Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.

Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.

Statistics

Views

Total Views
774
Views on SlideShare
774
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner Presentation Transcript

  • connect through stories
  • WORLD’S LARGESTis thecommunity for reading and sharing stories
  • Mobile + Social + eReading=New form of entertainment View slide
  • •3 Billion minutes last month•15M monthly unique users•30 minutes per session•1.5M monthly uploads, 15M totaluploads•5M monthly comments•Top ranked eReading app in allmajor app stores•International traction (UK,KEY METRICS View slide
  • 3 Billionminutes per month80% mobileAug2010
  • 4 Billion +words per month
  • Why Wattpad Works ForToday’s ReaderIncredible Library In Your HandPersonalized via Algorithms &FriendsSerialized Episodic ReadingSharing, Commenting, Following &Liking
  • Wattpad is TransformativeUnlimited supply of contentWattpadders: 5,000 stories in last 5 hoursUnique content that cannot be found elsewhereA new form of entertainment (YouTube vs. Hollywood movies)Unique engaging user experienceReader/writer direct engagement = better content, evoke emotionUnbeatable price (free)ZeroUbiquitousWeb, mobile, tablets and more to come
  • 90,000 FANS95,000,000 READS100,000 COMMENTSNET-NATIVE WRITERSJordan Lynde
  • A-LIST WRITERSWATTPAD EARLY ADOPTERS
  • Open AccessSerialized Novels Prequels / Engagement Short Stories
  • Serialization50,000 stories updated every day9pm most popular update time2.5 million push notifications sent eachday7 million email notifications of storyuploads sent
  • InternationalWattpad is the #1 Mobile app and #1 mobile website in thePhillipinesAverage session 43 minutes!Currently in 26 languages7 million email notifications of story uploads sent4000 stories uploaded from Africa this month
  • Ashleigh Gardner, Head of Contentwattpad.com/ashleighgardner@ashleighgardnerFunded by:Union Square VenturesKhosla VenturesOMERS VenturesGolden Venture PartnersVersion One VenturesJerry Yang