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connect through stories
WORLD’S LARGESTis thecommunity for reading and sharing stories
Mobile + Social + eReading=New form of entertainment
•3 Billion minutes last month•15M monthly unique users•30 minutes per session•1.5M monthly uploads, 15M totaluploads•5M mo...
3 Billionminutes per month80% mobileAug2010
4 Billion +words per month
Why Wattpad Works ForToday’s ReaderIncredible Library In Your HandPersonalized via Algorithms &FriendsSerialized Episod...
Wattpad is TransformativeUnlimited supply of contentWattpadders: 5,000 stories in last 5 hoursUnique content that cannot b...
90,000 FANS95,000,000 READS100,000 COMMENTSNET-NATIVE WRITERSJordan Lynde
A-LIST WRITERSWATTPAD EARLY ADOPTERS
Open AccessSerialized Novels Prequels / Engagement Short Stories
Serialization50,000 stories updated every day9pm most popular update time2.5 million push notifications sent eachday7 mill...
InternationalWattpad is the #1 Mobile app and #1 mobile website in thePhillipinesAverage session 43 minutes!Currently in 2...
Ashleigh Gardner, Head of Contentwattpad.com/ashleighgardner@ashleighgardnerFunded by:Union Square VenturesKhosla Ventures...
MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner
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MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner

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Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.

Published in: Business
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Transcript of "MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner"

  1. 1. connect through stories
  2. 2. WORLD’S LARGESTis thecommunity for reading and sharing stories
  3. 3. Mobile + Social + eReading=New form of entertainment
  4. 4. •3 Billion minutes last month•15M monthly unique users•30 minutes per session•1.5M monthly uploads, 15M totaluploads•5M monthly comments•Top ranked eReading app in allmajor app stores•International traction (UK,KEY METRICS
  5. 5. 3 Billionminutes per month80% mobileAug2010
  6. 6. 4 Billion +words per month
  7. 7. Why Wattpad Works ForToday’s ReaderIncredible Library In Your HandPersonalized via Algorithms &FriendsSerialized Episodic ReadingSharing, Commenting, Following &Liking
  8. 8. Wattpad is TransformativeUnlimited supply of contentWattpadders: 5,000 stories in last 5 hoursUnique content that cannot be found elsewhereA new form of entertainment (YouTube vs. Hollywood movies)Unique engaging user experienceReader/writer direct engagement = better content, evoke emotionUnbeatable price (free)ZeroUbiquitousWeb, mobile, tablets and more to come
  9. 9. 90,000 FANS95,000,000 READS100,000 COMMENTSNET-NATIVE WRITERSJordan Lynde
  10. 10. A-LIST WRITERSWATTPAD EARLY ADOPTERS
  11. 11. Open AccessSerialized Novels Prequels / Engagement Short Stories
  12. 12. Serialization50,000 stories updated every day9pm most popular update time2.5 million push notifications sent eachday7 million email notifications of storyuploads sent
  13. 13. InternationalWattpad is the #1 Mobile app and #1 mobile website in thePhillipinesAverage session 43 minutes!Currently in 26 languages7 million email notifications of story uploads sent4000 stories uploaded from Africa this month
  14. 14. Ashleigh Gardner, Head of Contentwattpad.com/ashleighgardner@ashleighgardnerFunded by:Union Square VenturesKhosla VenturesOMERS VenturesGolden Venture PartnersVersion One VenturesJerry Yang
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