MIP 2013 -- When Everyone's An Author -- Ashleigh Gardner

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Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.

Wattpad Head of Content Ashleigh Gardner of "When Everyone's an Author: Discovering a World of Unlimited Stories" at BISG's Making Information Pay 2013.

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Transcript

  • 1. connect through stories
  • 2. WORLD’S LARGESTis thecommunity for reading and sharing stories
  • 3. Mobile + Social + eReading=New form of entertainment
  • 4. •3 Billion minutes last month•15M monthly unique users•30 minutes per session•1.5M monthly uploads, 15M totaluploads•5M monthly comments•Top ranked eReading app in allmajor app stores•International traction (UK,KEY METRICS
  • 5. 3 Billionminutes per month80% mobileAug2010
  • 6. 4 Billion +words per month
  • 7. Why Wattpad Works ForToday’s ReaderIncredible Library In Your HandPersonalized via Algorithms &FriendsSerialized Episodic ReadingSharing, Commenting, Following &Liking
  • 8. Wattpad is TransformativeUnlimited supply of contentWattpadders: 5,000 stories in last 5 hoursUnique content that cannot be found elsewhereA new form of entertainment (YouTube vs. Hollywood movies)Unique engaging user experienceReader/writer direct engagement = better content, evoke emotionUnbeatable price (free)ZeroUbiquitousWeb, mobile, tablets and more to come
  • 9. 90,000 FANS95,000,000 READS100,000 COMMENTSNET-NATIVE WRITERSJordan Lynde
  • 10. A-LIST WRITERSWATTPAD EARLY ADOPTERS
  • 11. Open AccessSerialized Novels Prequels / Engagement Short Stories
  • 12. Serialization50,000 stories updated every day9pm most popular update time2.5 million push notifications sent eachday7 million email notifications of storyuploads sent
  • 13. InternationalWattpad is the #1 Mobile app and #1 mobile website in thePhillipinesAverage session 43 minutes!Currently in 26 languages7 million email notifications of story uploads sent4000 stories uploaded from Africa this month
  • 14. Ashleigh Gardner, Head of Contentwattpad.com/ashleighgardner@ashleighgardnerFunded by:Union Square VenturesKhosla VenturesOMERS VenturesGolden Venture PartnersVersion One VenturesJerry Yang