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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

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bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

Published in: Business, Technology

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  • 1. Hilary MasonChief Scientist, bitly@hmason h@bit.lyData Gives Us Superpowers
  • 2. • {"a": "Mozilla/5.0 (Windows NT 6.1)AppleWebKit/537.31 (KHTML, like Gecko)Chrome/26.0.1410.64 Safari/537.31", "c": "US","nk": 0, "tz": "America/Chicago", "gr": "TX","g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h":"126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx","l": "raycom", "al": "en-US,en;q=0.8", "hh":"bit.ly", "r": "https://www.facebook.com/", "u":"http://www.kltv.com/story/22237743/document-sheds-light-on-events-leading-up-to-longview-standoff?utm_content=bufferf4a8d&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer","t": 1368478799, "hc": 1368476067, "cy":"Longview", "ll": [32.500701904296875, -94.740501403808594]}
  • 3. BIG data?
  • 4. [excel]
  • 5. DataBIG
  • 6. usefulBIG
  • 7. smallBIG
  • 8. [why now?]
  • 9. Data.
  • 10. CPUs.
  • 11. Algorithms!
  • 12. Data scientists?awesome nerdsengineeringmathsocialscience communicationnerdsnerdsnerdsnerds
  • 13. https://github.com/bitly/dablooms/issues/35http://bit.ly/12aUf3F
  • 14. http://bit.ly/xj57gS
  • 15. • 10s of millions of URLs per day• 100s of millions of clicks per day• 10s of billions of URLs
  • 16. (not the whole internet, just the bitpeople are paying attention to)
  • 17. Your social network is NOTmy social network.
  • 18. http://tweet.onerandom.com
  • 19. Identity?
  • 20. Geography?
  • 21. [pizza in california]
  • 22. Networks impact behaviors.
  • 23. twitter
  • 24. facebook
  • 25. tumblr
  • 26. Devices also change behavior.
  • 27. This is the real world.
  • 28. Revolution.
  • 29. 66
  • 30. What People ShareWhat People Read
  • 31. Things people share:
  • 32. Things people click:
  • 33. the cutest kitten
  • 34. `
  • 35. How To Fix Popchips Racist Ad Campaign - Anil Dash+Is Ashton Kutchers New Brown Face Popchips Ad Racist? – WSJAshton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News
  • 36. What is the internet payingattention to?
  • 37. Realtime search.
  • 38. Stories: more than just links
  • 39. [story api]
  • 40. Content is not naive.
  • 41. 125
  • 42. The right audience is better thana big audience.
  • 43. 127
  • 44. Conversation is a beast.
  • 45. 129
  • 46. Surprise & Delight
  • 47. http://bookbookgoose.com
  • 48. 133
  • 49. Surprise!
  • 50. h@bit.ly@hmasonThank you!