Hilary MasonChief Scientist, bitly@hmason h@bit.lyData Gives Us Superpowers
• {"a": "Mozilla/5.0 (Windows NT 6.1)AppleWebKit/537.31 (KHTML, like Gecko)Chrome/26.0.1410.64 Safari/537.31", "c": "US","...
BIG data?
[excel]
DataBIG
usefulBIG
smallBIG
[why now?]
Data.
CPUs.
Algorithms!
Data scientists?awesome nerdsengineeringmathsocialscience communicationnerdsnerdsnerdsnerds
https://github.com/bitly/dablooms/issues/35http://bit.ly/12aUf3F
http://bit.ly/xj57gS
• 10s of millions of URLs per day• 100s of millions of clicks per day• 10s of billions of URLs
(not the whole internet, just the bitpeople are paying attention to)
Your social network is NOTmy social network.
http://tweet.onerandom.com
Identity?
Geography?
[pizza in california]
Networks impact behaviors.
twitter
facebook
tumblr
Devices also change behavior.
This is the real world.
Revolution.
66
What People ShareWhat People Read
Things people share:
Things people click:
the cutest kitten
`
How To Fix Popchips Racist Ad Campaign - Anil Dash+Is Ashton Kutchers New Brown Face Popchips Ad Racist? – WSJAshton Kutch...
What is the internet payingattention to?
Realtime search.
Stories: more than just links
[story api]
Content is not naive.
125
The right audience is better thana big audience.
127
Conversation is a beast.
129
Surprise & Delight
http://bookbookgoose.com
133
Surprise!
h@bit.ly@hmasonThank you!
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

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bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

  1. 1. Hilary MasonChief Scientist, bitly@hmason h@bit.lyData Gives Us Superpowers
  2. 2. • {"a": "Mozilla/5.0 (Windows NT 6.1)AppleWebKit/537.31 (KHTML, like Gecko)Chrome/26.0.1410.64 Safari/537.31", "c": "US","nk": 0, "tz": "America/Chicago", "gr": "TX","g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h":"126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx","l": "raycom", "al": "en-US,en;q=0.8", "hh":"bit.ly", "r": "https://www.facebook.com/", "u":"http://www.kltv.com/story/22237743/document-sheds-light-on-events-leading-up-to-longview-standoff?utm_content=bufferf4a8d&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer","t": 1368478799, "hc": 1368476067, "cy":"Longview", "ll": [32.500701904296875, -94.740501403808594]}
  3. 3. BIG data?
  4. 4. [excel]
  5. 5. DataBIG
  6. 6. usefulBIG
  7. 7. smallBIG
  8. 8. [why now?]
  9. 9. Data.
  10. 10. CPUs.
  11. 11. Algorithms!
  12. 12. Data scientists?awesome nerdsengineeringmathsocialscience communicationnerdsnerdsnerdsnerds
  13. 13. https://github.com/bitly/dablooms/issues/35http://bit.ly/12aUf3F
  14. 14. http://bit.ly/xj57gS
  15. 15. • 10s of millions of URLs per day• 100s of millions of clicks per day• 10s of billions of URLs
  16. 16. (not the whole internet, just the bitpeople are paying attention to)
  17. 17. Your social network is NOTmy social network.
  18. 18. http://tweet.onerandom.com
  19. 19. Identity?
  20. 20. Geography?
  21. 21. [pizza in california]
  22. 22. Networks impact behaviors.
  23. 23. twitter
  24. 24. facebook
  25. 25. tumblr
  26. 26. Devices also change behavior.
  27. 27. This is the real world.
  28. 28. Revolution.
  29. 29. 66
  30. 30. What People ShareWhat People Read
  31. 31. Things people share:
  32. 32. Things people click:
  33. 33. the cutest kitten
  34. 34. `
  35. 35. How To Fix Popchips Racist Ad Campaign - Anil Dash+Is Ashton Kutchers New Brown Face Popchips Ad Racist? – WSJAshton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News
  36. 36. What is the internet payingattention to?
  37. 37. Realtime search.
  38. 38. Stories: more than just links
  39. 39. [story api]
  40. 40. Content is not naive.
  41. 41. 125
  42. 42. The right audience is better thana big audience.
  43. 43. 127
  44. 44. Conversation is a beast.
  45. 45. 129
  46. 46. Surprise & Delight
  47. 47. http://bookbookgoose.com
  48. 48. 133
  49. 49. Surprise!
  50. 50. h@bit.ly@hmasonThank you!
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