MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason
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MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason

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bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

bitly's Hilary Mason at BISG's Making Information Pay 2013 on how "Data Gives Us Superpowers."

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    MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason MIP 2013 -- Data Gives Us Superpowers -- Hilary Mason Presentation Transcript

    • Hilary MasonChief Scientist, bitly@hmason h@bit.lyData Gives Us Superpowers
    • • {"a": "Mozilla/5.0 (Windows NT 6.1)AppleWebKit/537.31 (KHTML, like Gecko)Chrome/26.0.1410.64 Safari/537.31", "c": "US","nk": 0, "tz": "America/Chicago", "gr": "TX","g": "126F3CN", "i": "xx.xxx.xxx.xxx", "h":"126F3CM", "k": "xxxxxx-xxxxx-xxxxx-xxxxxxx","l": "raycom", "al": "en-US,en;q=0.8", "hh":"bit.ly", "r": "https://www.facebook.com/", "u":"http://www.kltv.com/story/22237743/document-sheds-light-on-events-leading-up-to-longview-standoff?utm_content=bufferf4a8d&utm_source=buffer&utm_medium=facebook&utm_campaign=Buffer","t": 1368478799, "hc": 1368476067, "cy":"Longview", "ll": [32.500701904296875, -94.740501403808594]}
    • BIG data?
    • [excel]
    • DataBIG
    • usefulBIG
    • smallBIG
    • [why now?]
    • Data.
    • CPUs.
    • Algorithms!
    • Data scientists?awesome nerdsengineeringmathsocialscience communicationnerdsnerdsnerdsnerds
    • https://github.com/bitly/dablooms/issues/35http://bit.ly/12aUf3F
    • http://bit.ly/xj57gS
    • • 10s of millions of URLs per day• 100s of millions of clicks per day• 10s of billions of URLs
    • (not the whole internet, just the bitpeople are paying attention to)
    • Your social network is NOTmy social network.
    • http://tweet.onerandom.com
    • Identity?
    • Geography?
    • [pizza in california]
    • Networks impact behaviors.
    • twitter
    • facebook
    • tumblr
    • Devices also change behavior.
    • This is the real world.
    • Revolution.
    • 66
    • What People ShareWhat People Read
    • Things people share:
    • Things people click:
    • the cutest kitten
    • `
    • How To Fix Popchips Racist Ad Campaign - Anil Dash+Is Ashton Kutchers New Brown Face Popchips Ad Racist? – WSJAshton Kutcher’s Popchips Ad Pulled After Racist Outcry - ABC News
    • What is the internet payingattention to?
    • Realtime search.
    • Stories: more than just links
    • [story api]
    • Content is not naive.
    • 125
    • The right audience is better thana big audience.
    • 127
    • Conversation is a beast.
    • 129
    • Surprise & Delight
    • http://bookbookgoose.com
    • 133
    • Surprise!
    • h@bit.ly@hmasonThank you!