MIP 2013 -- BookStats First Look -- Ned May
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MIP 2013 -- BookStats First Look -- Ned May

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Outsell's Ned May provides a "BookStats First Look" at BISG's Making Information Pay 2013, revealing new calendar year 2012 data on the size and scope of US book publishing for the first time.

Outsell's Ned May provides a "BookStats First Look" at BISG's Making Information Pay 2013, revealing new calendar year 2012 data on the size and scope of US book publishing for the first time.

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  • 1. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o nMaking Information Pay 2013:A First Look at BookStatsMay 15, 2013New YorkNed MayVP & Practice Leader
  • 2. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Agenda An Overview of the US Book Industry Today Going Deep on Trade A Few Key Points2
  • 3. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .An Overview of the US Book Industry Today
  • 4. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .The US Book Industry TodayTrade dominates sales415.04.24.33.6Trade K-12 Higher Education Professional / ScholarlySource: 2013 BookStatsUS Net Book Sales by Category (in US $B)
  • 5. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .The US Book Industry TodaySales are relatively flat overall526.5 27.1 27.9 $27.427.1US Net Book Sales (in US $B)2008 2009 2010 2011 2012Source: 2013 BookStats
  • 6. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .A Few Hard TruthsDivergent paths today6(78)(110)(180)(238)(801)1876349732$(238)ReligionAdult Non-FictionProfessionalHigher EducationK-12ScholarlyJuvenile Non-FictionJuvenile FictionAdult FictionTOTAL2012 Change in US Net Books Sales by Category(in US $M)Source: 2013 BookStats
  • 7. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Going Deep on Trade
  • 8. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Online Continues to FlourishThe billion-dollar shift in trade8-194521,111Retail Stores (Total)Other ChannelsOnline Retail2012 Change in US Net Trade Book Sales by Channel(in US $M)Source: 2013 BookStats
  • 9. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Digital Also Remains RobustTrade e-books are still growing strong9-25995PhysicalNon-Physical2012 Change in US Net Trade Book Sales by Format(in US $M)Source: 2013 BookStats
  • 10. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Trade e-BooksGrowth slows, but dollars remain strong102008 2009 2010 2011 2012355% Growth199%143%44%0%50%100%150%200%250%300%350%400%$-$500$1,000$1,500$2,000$2,500$3,000$3,500e-Book Net Sales (in US $M) and Growth RateSource: 2013 BookStats
  • 11. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Trade e-BooksAdult fiction dominates, but other categories are in play1140 1819768585198461,2914842161,831592469Adult Fiction Adult Non-Fiction Juvenile FictionTrade e-Books Net Sales (in US $M)2008 2009 2010 2011 2012Source: 2013 BookStats
  • 12. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Adult Non-Fiction e-BooksUnits outpace dollars1201002003004005006007000102030405060702008 2009 2010 2011 2012DollarsinUS$MUnitsinMillionsUnits Dollars Source: 2013 BookStats
  • 13. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .Special ConsiderationsA few key points Prices are relatively stable in trade e-Books have slowed a little Romance and young adult is on the rise13
  • 14. A d v a n c i n g t h e B u s i n e s s o f I n f o r m a t i o n © 2 0 1 3 O u t s e l l , I n c .About OutsellOutsell, Inc. is the world’s only research and advisory firm focused solely on media,information, and technology. We use a time-tested, quality-proven, top-secret blend of data,brains, community, and pizzazz to produce extraordinary value for our clients. Eliteinformation industry executives from all over the world look to Outsell for trusted advice, boldinsights, and confidential access to exclusive intelligence and decision support. Outsell hasyour back. You’ll stay more focused, save time, and grow revenue in a fast-changing, global,digital environment, and sleep better at night. Guaranteed.www.outsellinc.cominfo@outsellinc.comBurlingame, CA · USA+1 650-342-6060London · United Kingdom+44 (0) 20 8090 6590The information, analysis, and opinions (the “Content”) contained herein are based on the qualitative and quantitative researchmethods of Outsell, Inc. and its staff’s extensive professional expertise in the industry. Outsell has used its best efforts andjudgment in the compilation and presentation of the Content and to ensure to the best of its ability that the Content is accurateas of the date published. However, the industry information covered by this report is subject to rapid change. Outsell makes norepresentations or warranties, express or implied, concerning or relating to the accuracy of the Content in this report andOutsell assumes no liability related to claims concerning the Content of this report.14