Kelly Gallagher: Global eBook Monitor

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Kelly Gallagher of Bowker Market Research shares results from the first-ever Global eBook Monitor (GeM) study at BookExpo America 2012.

Kelly Gallagher of Bowker Market Research shares results from the first-ever Global eBook Monitor (GeM) study at BookExpo America 2012.

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  • 1. WHAT ABOUT THE GLOBALEBOOK EXPERIENCE? © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 2. GeM Details & Methodology• 10 country study – Australia, Brazil, France, Germany, India, Japan, South Korea, Spain UK and USA.• Conducted online so that the samples effectively represent the populations with Internet access in each country.• Fielded in early 2012• Weighted representative country sample* of >1000 persons 18+. – The samples were designed and weighted to be representative of the adult (age 18+) population in terms of age, sex and region.* India this was confined to the main cities © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 3. World-Wide eBook penetration Est. % of total popCountry  Total pop % with internet purchased ebook use m % %Australia 22 89.8 19Brazil 203 37.4 7France 65 69.5 3Germany 82 79.9 10India 1189 10.2 2Japan 127 80.0 6South Korea 49 82.7 12Spain 47 62.2 8UK 62 82.0 17USA 313 78.3 16 © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 4. Projected number of ebook buyers GeM, February 2012 # who have bought an e-book in past 6 months (millions)7060 58504030 2420 14 11 810 8 6 4 4 2 0 US India Brazil UK Germany Japan South Australia Spain France Korea © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 5. World-Wide eBook penetration% of Internet respondents purchasing eBook in past 6 months 24 21 21 20 18 14 13 13 8 5 Base: All online adults © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 6. Free as a driver in emerging markets% of Internet respondents downloading FREE eBook in past 6 months 53 47 42 32 33 30 23 25 11 11 Base: All online adults © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 7. FUTURE GROWTH POTENTIAL © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 8. Future Digital Behaviors – No interest Country No interest past or future - % Japan 72 France 66 USA 59 Germany 56 UK 52 Australia 45 Spain 38 South Korea 26 Brazil 16 India 11 © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 9. Future Purchase Intent – AssessingMarket Potential for Purchased eBook Very likely (4) Fairly likely (3) 29 31 23 17 16 14 21 14 29 12 23 15 9 18 17 16 10 9 6 4 Base: All online adults © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 10. GENRE PROFILES © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 11. eBook Genres - Fiction Bought Free100 80 80 80 79 80 72 69 69 66 67 65 67 65 60 60 55 57 56 53 52 47 44 40 20 0 Base: All buying complete/downloading for free © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 12. eBook Genre – Professional / Business Bought Free100 8080 74 75 73 71 5860 49 51 46 43 41 39 39 3740 35 31 25 22 22 1920 0 Base: All buying complete/downloading for free © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 13. Crowded eReader Market © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 14. Devices used most often for reading PC/laptop Tablet Smartphone Ereader Games console Other USA 23 29 11 36 1 UK 30 14 15 36 1 4 Spain 47 18 10 22 3 S. Korea 37 18 39 4 3 Japan 59 12 20 11 7 India 76 9 11 2 3Germany 46 18 13 22 2 France 50 28 12 8 12 Brazil 72 14 8 2 4Australia 40 23 22 13 2 0 20 40 60 80 100 Base: All downloaderss © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 15. eBook purchase sources Amazon/Kindle Publishers Apple iBookstore/iTunes Indie booksellers High street chains Direct sellers/other USA 61 4 7 5 13 11 UK 66 4 11 3 6 10 Spain 30 14 7 10 17 23S. Korea 5 16 20 16 22 22 Japan 13 12 19 16 11 29 India 16 24 11 21 10 19Germany 43 12 10 12 7 16 France 26 12 20 5 27 11 Brazil 9 23 8 21 21 19Australia 35 10 23 8 8 17 0% 20% 40% 60% 80% 100% Base: All paid downloaders © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer
  • 16. Thank you! www.bookconsumer.com Kelly.Gallagher@Bowker.com@bookbuyrinsight GeM reports available : 10 Country Overview Report for Free Comprehensive Country Report on the Australian eBook Consumer available for: $$795 © Bowker Market Research 2012 - Data Source – Bowker Books & Consumer