Your SlideShare is downloading. ×
0
What Does “Agile” Mean at O’Reilly?
Some of O’Reilly’s Core Beliefs DRM-free Direct sales channel Multi-format Lagging vs. leading indicators -   Bookscan...
O’Reilly’s TOC-based Agile Publishing Projects Minimum viable product published July 2011 Latest update posted just prio...
O’Reilly’s TOC-based Agile Publishing Projects (cont’d) Minimum viable product published October 2011 Latest update post...
O’Reilly’s TOC-based Agile Publishing Projects (cont’d) Free Preview edition (MVP) published  December 2011 Final releas...
Other O’Reilly Agile Publishing Projects: Early Release Early digital access Raw & unedited Flat price (not dynamic) A...
Other O’Reilly Agile Publishing Projects: Rough Cuts Another early digital access  option Served via Safari Books Online...
Other O’Reilly Agile Publishing Projects: OFPS Open Feedback Publishing  System Early digital access Emphasis on gather...
Other O’Reilly Agile Publishing Projects: Short Form                         Content Riskier topics and/or the need  for ...
Questions?
Upcoming SlideShare
Loading in...5
×

Joe Wikert: What Does Agile Mean at O'Reilly

577

Published on

Joe Wikert discusses agile publishing at O'Reilly Media at the BISG Agile Content Development Summit, 3/27/12.

Published in: Education, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
577
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Joe Wikert: What Does Agile Mean at O'Reilly"

  1. 1. What Does “Agile” Mean at O’Reilly?
  2. 2. Some of O’Reilly’s Core Beliefs DRM-free Direct sales channel Multi-format Lagging vs. leading indicators - Bookscan vs. “earlier” sales and engagement information Experiment, experiment, and experiment some more - Feed the eagles and starve the turkeys
  3. 3. O’Reilly’s TOC-based Agile Publishing Projects Minimum viable product published July 2011 Latest update posted just prior to TOC NY Key agile components: - Very small initial publication showing full TOC - Get satisfaction page for audience feedback - Frequent updates; building content - Basically, “lather, rinse, repeat” Dynamic pricing model - Rewards early adopters
  4. 4. O’Reilly’s TOC-based Agile Publishing Projects (cont’d) Minimum viable product published October 2011 Latest update posted during TOC NY Key agile components: - Very small initial publication showing full TOC - Written & reviewed in open format on PressBooks - Frequent updates; building content - Again, “lather, rinse, repeat” Dynamic pricing model - Rewards early adopters
  5. 5. O’Reilly’s TOC-based Agile Publishing Projects (cont’d) Free Preview edition (MVP) published December 2011 Final release later in 2012 Key agile components: - Very small initial publication showing full TOC Free price for Preview Edition - The freemium model - Full version will have a price and will be offered on a variety of platforms
  6. 6. Other O’Reilly Agile Publishing Projects: Early Release Early digital access Raw & unedited Flat price (not dynamic) As with all O’Reilly ebooks, free updates to that edition
  7. 7. Other O’Reilly Agile Publishing Projects: Rough Cuts Another early digital access option Served via Safari Books Online Raw & unedited Flat price (not dynamic) As with all O’Reilly ebooks, free updates to that edition
  8. 8. Other O’Reilly Agile Publishing Projects: OFPS Open Feedback Publishing System Early digital access Emphasis on gathering reader feedback Raw & unedited Free access via OFPS Content remains on OFPS even after book is published
  9. 9. Other O’Reilly Agile Publishing Projects: Short Form Content Riskier topics and/or the need for speed Primarily digital, but print offered too Minimum viable products on cutting edge topics Can grow over time into larger works Test the market with smaller investment & gather early feedback
  10. 10. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×