Joe Wikert: What Does Agile Mean at O'Reilly
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Joe Wikert: What Does Agile Mean at O'Reilly

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Joe Wikert discusses agile publishing at O'Reilly Media at the BISG Agile Content Development Summit, 3/27/12.

Joe Wikert discusses agile publishing at O'Reilly Media at the BISG Agile Content Development Summit, 3/27/12.

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Joe Wikert: What Does Agile Mean at O'Reilly Joe Wikert: What Does Agile Mean at O'Reilly Presentation Transcript

  • What Does “Agile” Mean at O’Reilly?
  • Some of O’Reilly’s Core Beliefs DRM-free Direct sales channel Multi-format Lagging vs. leading indicators - Bookscan vs. “earlier” sales and engagement information Experiment, experiment, and experiment some more - Feed the eagles and starve the turkeys
  • O’Reilly’s TOC-based Agile Publishing Projects Minimum viable product published July 2011 Latest update posted just prior to TOC NY Key agile components: - Very small initial publication showing full TOC - Get satisfaction page for audience feedback - Frequent updates; building content - Basically, “lather, rinse, repeat” Dynamic pricing model - Rewards early adopters
  • O’Reilly’s TOC-based Agile Publishing Projects (cont’d) Minimum viable product published October 2011 Latest update posted during TOC NY Key agile components: - Very small initial publication showing full TOC - Written & reviewed in open format on PressBooks - Frequent updates; building content - Again, “lather, rinse, repeat” Dynamic pricing model - Rewards early adopters
  • O’Reilly’s TOC-based Agile Publishing Projects (cont’d) Free Preview edition (MVP) published December 2011 Final release later in 2012 Key agile components: - Very small initial publication showing full TOC Free price for Preview Edition - The freemium model - Full version will have a price and will be offered on a variety of platforms
  • Other O’Reilly Agile Publishing Projects: Early Release Early digital access Raw & unedited Flat price (not dynamic) As with all O’Reilly ebooks, free updates to that edition
  • Other O’Reilly Agile Publishing Projects: Rough Cuts Another early digital access option Served via Safari Books Online Raw & unedited Flat price (not dynamic) As with all O’Reilly ebooks, free updates to that edition
  • Other O’Reilly Agile Publishing Projects: OFPS Open Feedback Publishing System Early digital access Emphasis on gathering reader feedback Raw & unedited Free access via OFPS Content remains on OFPS even after book is published
  • Other O’Reilly Agile Publishing Projects: Short Form Content Riskier topics and/or the need for speed Primarily digital, but print offered too Minimum viable products on cutting edge topics Can grow over time into larger works Test the market with smaller investment & gather early feedback
  • Questions?