The essential best practices for making sure the metadata for books intended for the educational market include information about their common core conformance, to enhance their discovery by teachers and educators. It includes practical tips on how to use ONIX fields to cite Common Core State Standards in book metadata, as developed by BISG’s Common Core Working Group and published in BISG’s Recommendations for Citing Common Core State Standards in ONIX which you can download free here. The implementation of Common Core State Standards is changing how teachers and librarians select classroom material, with significant consequences for publishers' product development and marketing programs. If you are a publisher, this series of three webcasts will help you understand educator needs, provide guidance for developing and marketing content that teachers and librarians will look for, and optimize its discoverability by showing you how to include details of a title's conformance with common core state standards in its metadata. Presented by Connie Harbison, Director of Quality Assurance, Baker & Taylor, Patricia Payton, Chair of the BISG Metadata Committee Common Core Working Group and Senior Manager of Publisher Relations and Content Development for Bowker, & Josh Weiss, VP, Managing Editorial/Digital Publishing Services at HarperCollins Children's Books. This 45-minute presentation will be followed by a 15-minute Q&A session.