David Taylor Lightning Source An Ingram Content Group company PRINT ON DEMAND Stuff to make it simple

A long time ago in a bookshop far away…

Things you never hear in a bookshop….

A lot of machines making books at Lightning Source in Tennessee

PRINT ON DEMAND LET’S HAVE A DEFINITION PRINT ON DEMAND (POD) Sell the book first and then print it. Virtual inventory and bye bye warehouse. SHORT RUN DIGITAL PRINTING Print in small batches rather than one big fat run. A LOT OF PUBLISHERS ARE DOING BOTH

PRINT ON DEMAND (POD)

Sell the book first and then print it. Virtual inventory and bye bye warehouse.

SHORT RUN DIGITAL PRINTING

Print in small batches rather than one big fat run.

A LOT OF PUBLISHERS ARE DOING BOTH

Three publishers who have had a lot of success with POD John Wiley & Sons African Books Collective Taylor and Francis

John Wiley & Sons

African Books Collective

Taylor and Francis

JOHN WILEY & SONS CASE STUDY John Wiley: Delivering New Efficiencies More than 10,000 titles transferred to a POD Model Wiley has cut costs, reduced risk, and leveraged resources to seize greater competitive advantage Wiley has optimized warehouse utilization and enjoys substantial cost and time to market benefits Wiley is able to keep valuable books in print and better serve its customers’ needs Over 561,000 units manufactured FY08

John Wiley: Delivering New Efficiencies

More than 10,000 titles transferred to a POD Model

Wiley has cut costs, reduced risk, and leveraged resources to seize greater competitive advantage

Wiley has optimized warehouse utilization and enjoys substantial cost and time to market benefits

Wiley is able to keep valuable books in print and better serve its customers’ needs

Over 561,000 units manufactured FY08

AFRICAN BOOKS COLLECTIVE CASE STUDY African Books Collective (ABC): Bringing Books to Global Markets More than 1,500 titles transferred to a POD Model ABC is running a zero-inventory business with no returns Net Sales income to publishers up 70% ABC no longer bears the expense of import/export costs The authors of ABC are selling more books and gaining significant visibility in targeted markets.

African Books Collective (ABC): Bringing Books to Global Markets

More than 1,500 titles transferred to a POD Model

ABC is running a zero-inventory business with no returns

Net Sales income to publishers up 70%

ABC no longer bears the expense of import/export costs

The authors of ABC are selling more books and gaining significant visibility in targeted markets.

TAYLOR & FRANCIS CASE STUDY Taylor & Francis: Books Never Go Out of Print POD allows T&F to economically keep valuable backlist in print and recapture lost revenue Titles with annual sales of approximately 100 are placed into POD T&F enjoyed 5% POD revenue growth in the UK and 282% respectively in the US (2007/2008) POD represents 25% of Taylor & Francis’ overall book revenue

Taylor & Francis: Books Never Go Out of Print

POD allows T&F to economically keep valuable backlist in print and recapture lost revenue

Titles with annual sales of approximately 100 are placed into POD

T&F enjoyed 5% POD revenue growth in the UK and 282% respectively in the US (2007/2008)

POD represents 25% of Taylor & Francis’ overall book revenue

TAYLOR’S 7 GOLDEN RULES Think about the person who wants to buy your book. Can they? Don’t think about POD as just a production decision. It’s not. Think about ALL of the costs associated with the old way of publishing books Think about the unit cost of the books you actually sell rather than the unit cost of the books you have printed and that are still sitting in your warehouse Don’t be precious about trim sizes. People who buy books don’t care. Put one person in charge of your POD programme Copy others who have succeeded.

Think about the person who wants to buy your book. Can they?

Don’t think about POD as just a production decision. It’s not.

Think about ALL of the costs associated with the old way of publishing books

Think about the unit cost of the books you actually sell rather than the unit cost of the books you have printed and that are still sitting in your warehouse

Don’t be precious about trim sizes. People who buy books don’t care.

Put one person in charge of your POD programme

Copy others who have succeeded.

QUESTIONS?