Print on demand and short run digital printing have transformed the ways in which some publishers manage their businesses. For many others, however, the economics and business benefits of POD remain unclear. To help publishers decide if POD is right for them, BISG will publish in June 2009, under license from John Wiley & Sons, Print on Demand For Dummies®, an impartial guide to unraveling the complexities of this important technology.
This presentation is 2 of 3 given during BISG's POD For Dummies® session at BookExpo America 2009. It provides clear advice from David Taylor, President of Lightning Source aimed at helping publishers decide if POD is right for their business.