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David Taylor  Lightning Source An Ingram Content Group company PRINT ON DEMAND  Stuff to make it simple
A long time ago in a bookshop far away…
Things you never hear in a  bookshop….
A lot of machines making books at Lightning Source in Tennessee
PRINT ON DEMAND LET’S HAVE A DEFINITION <ul><li>PRINT ON DEMAND (POD) </li></ul><ul><li>Sell the book first and then print...
Three publishers who have had a lot of success with POD <ul><li>John Wiley & Sons </li></ul><ul><li>African Books Collecti...
JOHN WILEY & SONS CASE STUDY   <ul><li>John Wiley:  Delivering New Efficiencies </li></ul><ul><li>More than  10,000   titl...
AFRICAN BOOKS COLLECTIVE CASE STUDY <ul><li>African Books Collective (ABC): Bringing Books to Global Markets </li></ul><ul...
TAYLOR & FRANCIS CASE STUDY <ul><li>Taylor & Francis:  Books Never Go Out of Print </li></ul><ul><li>POD allows T&F to eco...
TAYLOR’S 7 GOLDEN RULES  <ul><li>Think about the person who wants to buy your book. Can they? </li></ul><ul><li>Don’t thin...
QUESTIONS?
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BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)

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Print on demand and short run digital printing have transformed the ways in which some publishers manage their businesses. For many others, however, the economics and business benefits of POD remain unclear. To help publishers decide if POD is right for them, BISG will publish in June 2009, under license from John Wiley & Sons, Print on Demand For Dummies®, an impartial guide to unraveling the complexities of this important technology.

This presentation is 2 of 3 given during BISG's POD For Dummies® session at BookExpo America 2009. It provides clear advice from David Taylor, President of Lightning Source aimed at helping publishers decide if POD is right for their business.

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Transcript of "BookExpo America 2009 -- POD For Dummies 2 of 3 (LIGHTNING SOURCE)"

  1. 1. David Taylor Lightning Source An Ingram Content Group company PRINT ON DEMAND Stuff to make it simple
  2. 2. A long time ago in a bookshop far away…
  3. 3. Things you never hear in a bookshop….
  4. 4. A lot of machines making books at Lightning Source in Tennessee
  5. 5. PRINT ON DEMAND LET’S HAVE A DEFINITION <ul><li>PRINT ON DEMAND (POD) </li></ul><ul><li>Sell the book first and then print it. Virtual inventory and bye bye warehouse. </li></ul><ul><li>SHORT RUN DIGITAL PRINTING </li></ul><ul><li>Print in small batches rather than one big fat run. </li></ul><ul><li>A LOT OF PUBLISHERS ARE DOING BOTH </li></ul>
  6. 6. Three publishers who have had a lot of success with POD <ul><li>John Wiley & Sons </li></ul><ul><li>African Books Collective </li></ul><ul><li>Taylor and Francis </li></ul>
  7. 7. JOHN WILEY & SONS CASE STUDY <ul><li>John Wiley: Delivering New Efficiencies </li></ul><ul><li>More than 10,000 titles transferred to a POD Model </li></ul><ul><li>Wiley has cut costs, reduced risk, and leveraged resources to seize greater competitive advantage </li></ul><ul><li>Wiley has optimized warehouse utilization and enjoys substantial cost and time to market benefits </li></ul><ul><li>Wiley is able to keep valuable books in print and better serve its customers’ needs </li></ul><ul><li>Over 561,000 units manufactured FY08 </li></ul>
  8. 8. AFRICAN BOOKS COLLECTIVE CASE STUDY <ul><li>African Books Collective (ABC): Bringing Books to Global Markets </li></ul><ul><li>More than 1,500 titles transferred to a POD Model </li></ul><ul><li>ABC is running a zero-inventory business with no returns </li></ul><ul><li>Net Sales income to publishers up 70% </li></ul><ul><li>ABC no longer bears the expense of import/export costs </li></ul><ul><li>The authors of ABC are selling more books and gaining significant visibility in targeted markets. </li></ul>
  9. 9. TAYLOR & FRANCIS CASE STUDY <ul><li>Taylor & Francis: Books Never Go Out of Print </li></ul><ul><li>POD allows T&F to economically keep valuable backlist in print and recapture lost revenue </li></ul><ul><li>Titles with annual sales of approximately 100 are placed into POD </li></ul><ul><li>T&F enjoyed 5% POD revenue growth in the UK and 282% respectively in the US (2007/2008) </li></ul><ul><li>POD represents 25% of Taylor & Francis’ overall book revenue </li></ul>
  10. 10. TAYLOR’S 7 GOLDEN RULES <ul><li>Think about the person who wants to buy your book. Can they? </li></ul><ul><li>Don’t think about POD as just a production decision. It’s not. </li></ul><ul><li>Think about ALL of the costs associated with the old way of publishing books </li></ul><ul><li>Think about the unit cost of the books you actually sell rather than the unit cost of the books you have printed and that are still sitting in your warehouse </li></ul><ul><li>Don’t be precious about trim sizes. People who buy books don’t care. </li></ul><ul><li>Put one person in charge of your POD programme </li></ul><ul><li>Copy others who have succeeded. </li></ul>
  11. 11. QUESTIONS?
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