eTextbooks:The View from the Classroom       Mitchell Weisberg     Sawyer Business School       Suffolk University
Mitchell WeisbergDigital Disruption/Transformation:    Impacts, strategies and business models• Lecturer, consultant, rese...
Session Objectives• Respond to the BISG Survey Data and Findings• Provide on-the-ground understanding of  student (and fac...
Managing Thru Disruption              Transformation             • Disruption             • New business modelsStart-ups  ...
The Educational Setting• Suffolk University   – Boston, with International scope   – Business, Law, Arts & Science   – 600...
A Perfect Storm               A Perfect Storm• Increasing tech savvy of students demands more  technology in teaching• Sen...
The Class   Typical Strategy Content•• Typical Strategy Content• Typical Strategy Content   – Internal, external, industry...
The Devices   www.lumeninc.com   8
2-Year Longitudinal Study – Ongoing• Student research results on devices   – Survey of colleagues and peers   – Student jo...
Student Readiness & Use is       Accelerating                                         I already                           ...
Research Results• Students used assigned eText  devices• Digital text was a secondary  source• Tablet based eText was also...
Research Results• Students used assigned eText  devices• Digital text was a secondary  source• Tablet based eText was also...
Research Results• Students used assigned eText  devices• Digital text was a secondary  source• Tablet based eText was also...
Research Results• Students used assigned eText  devices• Digital text was a secondary  source• Tablet based eText was also...
Research Results                    Normalized Quiz Scores by Teams• There is willingness to use  eTextbooks           20....
Research Results     www.lumeninc.com   16
Research Results• There is willingness to use  eTextbooks                                                             Norm...
Observations from Ground Zero• How much cheaper is it• Will it help my grade• Will it make more work for me  – vs. more co...
Discussion    www.lumeninc.com   19
Invitation to Engage• Interact with students on our class wiki  – http://digitalmedias2011.wikispaces.com/  – Register as ...
Thank YouMitchell WeisbergDept. of Strategy & International BusinessSawyer Business SchoolSuffolk UniversityOffice: +1 781...
Observations from Ground Zero        Discussion• How much cheaper is it?• Will it help my grade• Will it make more work fo...
Observations from Ground Zero•   Students seek the lowest cost•   Grade enhancing behavior is a key drive•   Seek the path...
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BISG's MIP for Higher Ed - Weisberg, Mitch

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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.

TITLE: New Textbooks at Work: A View from the Classroom

DESCRIPTION: In this Closing Keynote, professor Mitchell Weisberg will share first-hand faculty and student perspectives on the use of digital textbooks in his undergraduate business student classes. In a recent project, students in Mitchell's class engaged their own research: sharing journals, discussions and surveys on their attitudes, behavior and experience with digital textbooks as they prepared "Live Business Cases" on the emergence of digital textbooks in the publishing industry. Mitchell will summarize the results of this project and offer insights for publishers into the broader value proposition of digital textbooks for students, faculty and universities.

Published in: Business, Education
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  • Contact me for more information or for additional advisory services to the digital publishing companies on managing through disruption and new business models.There are opportunities for:
    - Customized presentations of this research
    - - Meet with your organization for discussion and implications
    - - Present at conferences or keynotes
    - Engage with the class or in the research
    - - Interaction and guest lectures to class
    - - Funding of research including custom questions
    - - Include additional devices or applications (e.g. pilots)
    - Consulting on business models and strategy
    - - Based on over 20 years of experience
    - - See www.lumeninc.com for details
    Contact me at mitch@lumeninc.com
    Thank you. Mitchell Weisberg
       Reply 
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BISG's MIP for Higher Ed - Weisberg, Mitch

  1. 1. eTextbooks:The View from the Classroom Mitchell Weisberg Sawyer Business School Suffolk University
  2. 2. Mitchell WeisbergDigital Disruption/Transformation: Impacts, strategies and business models• Lecturer, consultant, researcher and writer – strategy, business, technology, healthcare• Sawyer Business School, Suffolk University; University of Massachusetts; Northeastern University – Undergraduate & Graduate Classes – Classroom & Online Courses• Fellow: – Center for Innovation & Change Leadership; – IBM Center for Innovation in Performance Management – School of Management Advisory Board 2
  3. 3. Session Objectives• Respond to the BISG Survey Data and Findings• Provide on-the-ground understanding of student (and faculty) attitudes and behavior in classroom• Consider implications for you www.lumeninc.com 3
  4. 4. Managing Thru Disruption Transformation • Disruption • New business modelsStart-ups Buzz Innovation Social PiracyRegulation Legal Media Web 2.0 Adoption • Attitudes • Behaviors www.lumeninc.com 4
  5. 5. The Educational Setting• Suffolk University – Boston, with International scope – Business, Law, Arts & Science – 6000 Students• Students – “Bootstrappers” – Careers in industry, law, public service, education• Management strategy class – Capstone Business Class – Comprehensive class www.lumeninc.com 5
  6. 6. A Perfect Storm A Perfect Storm• Increasing tech savvy of students demands more technology in teaching• Senior Lecturer with business consulting experience – Strategic use of technology in business – Technology transformation of industry• The opportunity – a live case and longitudinal study www.lumeninc.com 6
  7. 7. The Class Typical Strategy Content•• Typical Strategy Content• Typical Strategy Content – Internal, external, industry, ecosystem, ethics – Internal, external, industry, ecosystem, ethics• 6 Teams• 6–Teams Publisher – Sony eReader – Amazon Kindle – CourseSmart – enTourage eDGe – iPad• Use their device as their textbook – Weekly quizzes – Journals – Independent and team papers• Apply weekly chapter content to selected company• Design a “Winning” strategy for their device/company
  8. 8. The Devices www.lumeninc.com 8
  9. 9. 2-Year Longitudinal Study – Ongoing• Student research results on devices – Survey of colleagues and peers – Student journals: experience/anecdotal• Student behavior in class – Use of eTexbook capabilities – Purchase behavior• Data from student assessments – Quizzes – Participation• Book and Case Studies – In writing stage www.lumeninc.com 9
  10. 10. Student Readiness & Use is Accelerating I already own a Kindle/iPad These and use it These eTexts are for reading eTexts may good for be right for reading on kids now in the train Elementary School 2009 2010 2011 www.lumeninc.com 10
  11. 11. Research Results• Students used assigned eText devices• Digital text was a secondary source• Tablet based eText was also a secondary source www.lumeninc.com 11
  12. 12. Research Results• Students used assigned eText devices• Digital text was a secondary source• Tablet based eText was also a secondary source www.lumeninc.com 12
  13. 13. Research Results• Students used assigned eText devices• Digital text was a secondary source• Tablet based eText was also a secondary source www.lumeninc.com 13
  14. 14. Research Results• Students used assigned eText devices• Digital text was a secondary source• Tablet based eText was also a secondary source www.lumeninc.com 14
  15. 15. Research Results Normalized Quiz Scores by Teams• There is willingness to use eTextbooks 20.0 18.0 16.0 14.0 Normalized 12.0 Score on 10.0 Quizzes 8.0 6.0 Normalized Quiz Scores by Teams• Learning was not differentiated 4.0 20.0 18.0 16.0 2.0 14.0 Normalized 12.0 Score on 10.0 0.0 Quizzes• BUT… 8.0 6.0 4.0 –T –A –S –C –E 2.0 ex 0.0 m on ou nt –T –A –S –C –E az tb re y rs ex m on ou nt az tb re y rs oo on p eR oo on p eR e e re Sm re k ea Ki ne Sm ar nd de k u ea r t Ki ne r le Device Teams ar nd de u r t r le www.lumeninc.com 15 Device Teams
  16. 16. Research Results www.lumeninc.com 16
  17. 17. Research Results• There is willingness to use eTextbooks Normalized Quiz Scores by Teams• Learning was not differentiated 20.0 18.0 16.0 14.0 Normalized 12.0 Score on 10.0 Quizzes• BUT… 8.0 6.0 4.0 2.0 0.0 –T –A –S –C –E ex m on ou nt az tb re y rs oo on p eR e re Sm k ea Ki ne ar nd de ru t r le Device Teams www.lumeninc.com 17
  18. 18. Observations from Ground Zero• How much cheaper is it• Will it help my grade• Will it make more work for me – vs. more convenient• What is my professor expecting www.lumeninc.com 18
  19. 19. Discussion www.lumeninc.com 19
  20. 20. Invitation to Engage• Interact with students on our class wiki – http://digitalmedias2011.wikispaces.com/ – Register as member• Speak in class – “Focus Group Discussion”• Propose additional research www.lumeninc.com 20
  21. 21. Thank YouMitchell WeisbergDept. of Strategy & International BusinessSawyer Business SchoolSuffolk UniversityOffice: +1 781.894.9202 Cell: +1 781.249.3750miw3@cornell.edu www.lumeninc.com 21
  22. 22. Observations from Ground Zero Discussion• How much cheaper is it?• Will it help my grade• Will it make more work for me – vs more convenient www.lumeninc.com 22
  23. 23. Observations from Ground Zero• Students seek the lowest cost• Grade enhancing behavior is a key drive• Seek the path of least resistance• Focused on responding to authority www.lumeninc.com 23
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