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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.
TITLE: (OPENING KEYNOTE) Findings from BISG's Student Attitudes Toward Content in Higher Education Survey (and what it means for your business)
DESCRIPTION: It's still a textbook world according to the first fielding of BISG's Student Attitudes Toward Content in Higher Education. Despite their fondness for social networking and cell phones, most college students say they prefer textbooks in printed rather than e-text form. That said, survey respondents find textbooks overpriced and are aggressively seeking more affordable options. In this Opening Keynote, Steve Paxhia will review findings from the inaugural BISG research survey and contrast the rapid growth of e-book sales in the consumer market with the more modest growth of e-texts in the education markets. Moreover, Steve will reflect on how this new data clarifies both the opportunities and risks encountered by publishers en route to a successful digital content strategy.