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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.
TITLE: Creating Textbooks That Are 'Student Tested and Faculty Approved
DESCRIPTION: Since its launch in 2007, 4LTR Press, a division of Cengage Learning, has demonstrated how a student-tested, faculty-approved product development approach can produce increased engagement and tremendous outcomes in the classroom. Neil Marquardt will discuss how 4LTR Press managed to break the traditional textbook publishing mold with an innovative approach to development, design, pricing, and marketing that brought a new breed of textbook to more than one million students.