BISG's MIP for Higher Ed - Lubeck, Scott -- opening remarks

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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. …

Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.

TITLE: Opening Remarks

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  • 1. OPENING REMARKS What College Students Think: Making Information Pay for Higher Ed Publishing February 9, 2011 | New York City 1© 2011, the Book Industry Study Group, Inc.
  • 2. Show me the data(all the really important stuff) Women = In the elevator bank Men = One flight up Password = 6V43X3 MIP for Higher Ed = #mipHE BISG = #BISG© 2011, the Book Industry Study Group www.bisg.org 2
  • 3. Special thanks to our Anchor Sponsor Sliver Sponsor© 2011, the Book Industry Study Group www.bisg.org 3
  • 4. And to our Supporting Organizations© 2011, the Book Industry Study Group www.bisg.org 4
  • 5. © 2011, the Book Industry Study Group, Inc. www.bisg.org 5
  • 6. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. BISG is committed to the development of effective industry-wide standards, best practices, research and events that enhance relationships between trading partners.© 2011, the Book Industry Study Group, Inc. www.bisg.org 6
  • 7. © 2011, the Book Industry Study Group, Inc. www.bisg.org 7
  • 8. Improving the ratio of signal-to-noise in the book industry© 2011, the Book Industry Study Group, Inc. www.bisg.org 8
  • 9. Supply Chain to… Channel Content Customer-driven process Product Delivery Market Customer Existing Magazine Retail Individual Repurposed? Books Mail Corporate New Newsletters Web Higher Education Acquired Cases Third Parties (Amazon, Metadata Articles etc…) eLearning Conference HBR Archive Solutions PDF’s Audio Podcasting Blog Conference Video Satellite© 2011, the Book Industry Study Group www.bisg.org 9 Experience/Community (Exchange $/Data)
  • 10. The puzzle we’renow solving… Illustration taken from: The Math Book: From Pythagoras to the 57th Dimension by Clifford A. Pickover, Sterling Publishing© 2011, the Book Industry Study Group www.bisg.org 10
  • 11. Tech-centricview of the cube… POD CRM XML DIGITAL Metadata STRATEGY E-Books DRM RFID Mobile Devices© 2011, the Book Industry Study Group www.bisg.org 11
  • 12. Customer-centricview of the cube… Customer- Customer Customer Driven Product Data Intimacy Development Customer CUSTOMER Customer Requirements STRATEGY Workflow Customer Customer Customer Empowerment Delight Transparency© 2011, the Book Industry Study Group, Inc. www.bisg.org 12
  • 13. OPENING REMARKS What College Students Think: Making Information Pay for Higher Ed Publishing February 9, 2011 | New York City 13© 2011, the Book Industry Study Group, Inc.