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BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
BISG's MIP for Higher Ed - Gallagher, Kelly
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BISG's MIP for Higher Ed - Gallagher, Kelly

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Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC. …

Presentation from BISG's "What College Students Think: Making Information Pay for Higher Ed Publishing" Conference, held Feb 9, 2011 in NYC.

TITLE: High-Level Trends in Higher Ed Publishing

DESCRIPTION: During this presentation, Kelly Gallagher will provide the first ever industry-wide review of the latest POS textbook sales and adoption trends from the past academic year (2009-2010). Drawing from data supplied by PubTrack Higher Education, which covers nearly 70% of the academic market, Kelly will describe the top-level essential facts and trends in the various higher ed market spaces, including two- and four-year, as well as for-profit schools.

Published in: Education, Business, Technology
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  • 1. •1
  • 2. •2
  • 3. •3
  • 4. Total Dollar Market Size (in millions)$9,000.0$8,000.0$7,000.0$6,000.0$5,000.0$4,000.0 $7,703.2 $7,318.0$3,000.0 $5,733.2 $6,017.1 $6,272.2 $6,346.3$2,000.0$1,000.0 $- AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 •4
  • 5. New average price Used average price$110.00 $104.14$100.00 $101.63 $96.70 $90.00 $92.03 $87.16 $82.83 $80.00 $83.73 $80.24 $76.05 $70.00 $70.24 $60.00 $66.58 $63.52 $50.00 AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 •5
  • 6. New Units Used Units100%80% 34.8% 33.5% 33.9% 35.7% 34.5% 32.2%60%40% 65.2% 66.5% 66.1% 64.3% 65.5% 67.8%20% 0% AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 •6
  • 7. New Sales Used Sales100% 29.6% 29.0% 28.3% 30.5% 30.0% 27.5%80%60%40% 70.4% 71.0% 71.7% 69.5% 70.0% 72.5%20% 0% AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 •7
  • 8. AY 2010ESL 9.84%Vo-Tech 9.89%Library Information Science 11.70%Nursing 12.89%Food Science 14.28%Foreign Languages and Literature 16.38%Medical Sciences 17.21%Legal Studies 18.98%Accounting 19.23%Computer Training & Certification 19.83% •8
  • 9. AY 2010Museum Studies 43.85%Theater 40.53%Dance 40.10%Geography 39.53%History 38.36%Philosophy 37.43%Anthropology 37.21%Art 36.49%Paralegal Studies 35.96%Sociology 35.34% •9
  • 10. AY 2010Mathematics $ 839.8English $ 704.2Biological Sciences $ 490.8Psychology $481.1Education $ 296.7Accounting $ 268.4History $ 261.3Foreign Languages andLiterature $ 250.2Chemistry $ 243.2Management $ 206.6 •1 0
  • 11. AY 2009 to AY 2010Computers & Information Systems 36.8%Food Science 28.0%Parks & Recreation 25.9%Vo-Tech 24.8%Computer Training & Certification 23.8%Business Education/Vo-Tech 19.5%Social Work 16.5%Health & Health Related Professions 15.0%Criminal Justice 14.1%Medical Sciences 13.8% •11
  • 12. AY 2009 to AY 2010Theater -1.47%Management Information Systems -3.06%Family & Consumer Studies -3.34%Finance -4.47%Marketing -5.03%Classics -5.04%Astronomy -5.22%Linguistics -5.43%Dance -8.74%Architecture -13.46% •12
  • 13. AY 2010Psychology: Introductory $106.7Spanish: Language: Elementary $ 76.8Chemistry: Introductory $ 68.0MIS: Applications $ 66.5English: Composition: Rhetoric $ 62.7English: Composition:Introductory $ 59.7Human Anatomy and Physiology $ 54.3Biological Sciences: Introductory $ 51.6Mathematics: Probability andStatistics $ 44.1Biological Sciences: Introductory $ 43.7 •1 3
  • 14. AY 2010The Art of Public Speaking (PK w/ConnectLucas), Lucas, McGraw-Hill, Inc. $ 11.4Biology (PK w/Mastering Biology), Campbell,Pearson Higher Education $ 10.1Human Anatomy and Physiology, Marieb,Pearson Higher Education $ 6.2Uderstanding Business, Nickels, McGraw-Hill, Inc. $ 5.2Biology: Concepts and Connections,Campbell/Reece, Pearson Higher Education $ 5.1Publication Manual of the AmericanPsychological Assoc. $ 4.8Psychology, Myers, Macmillan $ 4.3Exploring Psychology (P), Myers, Macmillan $ 4.1Thinking Mathematically (PK) Blitze, Pearson Higher Education $ 3.7Prentice Hall Guide for College Writers, Reid, Pearson Higher Education $ 3.5 •14
  • 15. Total Share of New Avg Used Avg Title Ed (C) Sales Franchise Price Price Used ShareExploring Psychology (P) 7 2007 $1,963 24.3% $101.19 $69.32 83.4%Psychology 9 2008 $1,587 19.6% $133.19 $97.34 71.6%Exploring Psychology inModules 7 2007 $814 10.1% $99.15 $70.80 74.4%Psychology in Everyday Life 9 2008 $551 6.8% $75.77 $54.50 54.0%Exploring Psychology 8 2009 $430 5.3% $100.77 $76.47 17.8%Psychology (PK w/StudyGuide, PsychSim 5. 0 CD-ROM and Booklet) 9 2009 $271 3.4% $148.12 $111.81 1.6.0%Psychology in Modules 9 2009 $254 3.2% $131.50 $97.81 12.7%Exploring Psychology inModules 7E (Paper) andStudy Guide 7 2007 $194 2.4% $119.49 $81.19 57.6%Psychology 8 2006 $162 2.0% $129.81 $78.57 95.7%Psychology in Everyday Life 9 2009 $153 1.9% $46.75 $35.13 0.5% •15
  • 16. Best Guess Based on Sales 7% 3%7% Print Textbooks Bundles & Packs27% 56% Customs E-Content Other •16
  • 17. AY 2010ManagementPsychology Business English M.I.S. MarketingMathematics EducationAccounting Economics •17
  • 18. Kelly GallagherVP Publishing ServicesBowkerKelly.Gallagher@Bowker.comwww.pubtrackonline.com •18

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