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BISG's MIP for Higher Ed 2012 -- GALLAGHER
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BISG's MIP for Higher Ed 2012 -- GALLAGHER

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  • 1. Overview of College Textbook MarketAcademic Year 2010BISG Higher Ed Conference February 2011 1 Kelly Gallagher
  • 2. The College Textbook market continues to grow in spite of dire predictions Total Dollar Market Size (in millions)$9,000.0$8,000.0$7,000.0$6,000.0$5,000.0$4,000.0 $7,703.2 $7,318.0$3,000.0 $6,017.1 $6,272.2 $6,346.3 $5,733.2$2,000.0$1,000.0 $- AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 2
  • 3. Students are Right: Textbook Prices Rising New average price Used average price$110.00 $104.14$100.00 $101.63 $96.70 $90.00 $92.03 $87.16 $82.83 $80.00 $83.73 $80.24 $76.05 $70.00 $70.24 $66.58 $60.00 $63.52 $50.00 AY2005 AY2006 AY2007 AY2008 AY2009 AY2010 3
  • 4. For more information or to receive the full presentation. Please contact Jessica Vieira at Jessica.Vieira@bowker.com