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This BISG WEBCAST took place                  Wednesday, June 1, 2011 at 1:00 p.m. Eastern               To register for f...
BISG WEBCAST               © 2011, the Book Industry Study Group, Inc.   2www.bisg.org
Creating a more informed,          empowered and efficient book          industry supply chain for both           physical...
ANGELA BOLE               Deputy Executive Director                                                                       ...
BISG WEBCAST               © 2010, the Book Industry Study Group, Inc.   5www.bisg.org
BISG WEBCAST               © 2011, the Book Industry Study Group, Inc.   6www.bisg.org
Assessing the impact of digital               products and digital               technologyBISG WEBCAST                   ...
Printers           Authors   Distributors                                 Readers                      RetailersBISG WEBCA...
Up for                                 Readers           Authors                     grabs!BISG WEBCAST                   ...
Understand where things stand       Willing to experiment          Accept change for what it is … neither more nor less  ...
Publishers outsourcing most of the processes after       editorial          Publishers going direct to retailers and read...
Opportunity for publishers to tailor distribution to       their customer verticals and business needs          Opportuni...
BISG WEBCAST               © 2011, the Book Industry Study Group, Inc.   13www.bisg.org
Changes and ChallengesBISG WEBCAST                      © 2011, the Book Industry Study Group, Inc.   14www.bisg.org
Digitizing all “easy” frontlist        Key Publisher Tasks:     Digitizing productive “easy”      backlist              ...
Digital Strategy         Key Publisher Tasks     Partner Selection                                                 Impli...
Library eReader and eBook lending       Author as publisher           New Business Models                 Market Structure...
All jobs are digital                           End of reverted/out of print       Publishing Process Reinvention          ...
Define your core capability set, partner for       everything else          Partners should be option-creating, not optio...
BISG WEBCAST               © 2011, the Book Industry Study Group, Inc.   20www.bisg.org
Data integrityBISG WEBCAST                       © 2011, the Book Industry Study Group, Inc.   21www.bisg.org
New formats and market expansion       ◦ Trade paperbacks (the 70s)          ◦ Bookstores move into malls (the 80s)      ...
Desktop Publishing       Print on Demand          Bookselling on the internet          E book          ◦ Affordable   ...
Content in any format       Digital content rights?          Data, data, data      BISG WEBCAST                        ...
Data       Product metadata          ◦ http://www.bisg.org/what-we-do-cat-21-product-            metadata.php       Prod...
Data       ◦ Distribution network is helpless w/out it            Libraries         Wholesalers         Retailers     ...
Data       ◦ Timing            Availability of the data         Delivery of the data       ◦ Impact on salesBISG WEBCAS...
Data       ◦ Discrete identifiers             Essential for channel sales tracking            http://www.bisg.org/what-...
Thank you!      We’ll now take questions               ANGELA BOLE               Deputy Executive Director                ...
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BISG WEBCAST - Distribution in a Digital World (06.01.11)

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Like transformations in printing and marketing, the impact of digital technology on publishing is putting distribution in a whole new light. This 60-minute BISG Webcast will provide valuable insight into the changes in distribution, and how publishers can mold these changes to significantly improve efficiencies, revenue, profits and customer relations.

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Transcript of "BISG WEBCAST - Distribution in a Digital World (06.01.11)"

  1. 1. This BISG WEBCAST took place Wednesday, June 1, 2011 at 1:00 p.m. Eastern To register for future BISG Webcasts, please visit: http://www.bisg.org/event-cat-6-webcasts.phpBISG WEBCAST © 2011, the Book Industry Study Group, Inc.www.bisg.org
  2. 2. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 2www.bisg.org
  3. 3. Creating a more informed, empowered and efficient book industry supply chain for both physical and digital products. BISG is committed to the development of effective industry- wide standards, best practices, research and events that enhance relationships between trading partners. www.bisg.orgBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 3www.bisg.org
  4. 4. ANGELA BOLE Deputy Executive Director RICK JOYCE Chief Marketing Officer Book Industry Study Group Perseus Books Group angela@bisg.org Rick.Joyce@perseusbooks.com JAMES LICHTENBERG President MARCELLA SMITH Lightspeed LLC Marcella Smith Associates jimlichtenberg@mac.com marcex2@mac.comBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 4www.bisg.org
  5. 5. BISG WEBCAST © 2010, the Book Industry Study Group, Inc. 5www.bisg.org
  6. 6. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 6www.bisg.org
  7. 7. Assessing the impact of digital products and digital technologyBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 7www.bisg.org
  8. 8. Printers Authors Distributors Readers RetailersBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 8www.bisg.org
  9. 9. Up for Readers Authors grabs!BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 9www.bisg.org
  10. 10. Understand where things stand Willing to experiment  Accept change for what it is … neither more nor less  BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 10www.bisg.org
  11. 11. Publishers outsourcing most of the processes after editorial  Publishers going direct to retailers and readers In any case, JIT printing and smaller inventories  spell the reduction, if not the end, of warehousing BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 11www.bisg.org
  12. 12. Opportunity for publishers to tailor distribution to their customer verticals and business needs  Opportunity for distributors to become aggregators of digital product as well as physical BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 12www.bisg.org
  13. 13. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 13www.bisg.org
  14. 14. Changes and ChallengesBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 14www.bisg.org
  15. 15. Digitizing all “easy” frontlist Key Publisher Tasks: Digitizing productive “easy”  backlist  Implications for Distribution Add Conversion partner Ask more of current distributor Rise of eRetailing of pBooks  Marketplace Changes Path to Kindle, kindle, kindle Rise of internet marketing and   publicity   Decline of traditional, professional book review media BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 15www.bisg.org
  16. 16. Digital Strategy Key Publisher Tasks Partner Selection   Implications for Distribution Decline of physical book retailers Marketplace Changes Sourcing broad eDistribution Amazon kindle drives the true start capabilities/partner  of the eBook era  Paths to nook, iBookstore, android  Amazon’s run at the iTunes strategy eMerchandising (unsuccessful)  Consider integrated distribution  Proliferation of successful eReaders  partner (kindle, nook, ipad, android to come)  Digital Dating beyond distribution for  Rise of the cross platform reader app online discovery SPR & POD  Opening up of international markets  Agency model for niche content   BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 16www.bisg.org
  17. 17. Library eReader and eBook lending Author as publisher New Business Models Market Structure r/evolution at scale Agent as publisher   Ad-supported devices Retailer as publisher  Subscription models Brand as publisher   Functionality-rich reader apps Blogger/eyeball aggregator as   Social Reading retailer   Freemotions Affiliate commerce  Mashups & user configured Author-access monetization   Redefinition of self-publishing   BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 17www.bisg.org
  18. 18. All jobs are digital End of reverted/out of print Publishing Process Reinvention Territorial/Rights revolution Content for all platforms from the start More world rights exploitation   Tagging and Metadata Global laydowns?   Social Media Monitoring/engagement Emergence of Global Networks and   Redesigned workflow Alliances   Process transparency/marketplace  influence in-process  Explosion of versions Author Platform Development  BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 18www.bisg.org
  19. 19. Define your core capability set, partner for everything else  Partners should be option-creating, not option-limiting Waning Partner values: terms, pecking order,  “what else is in the bag”  Emerging Partner Values: Continuous Learning, Best Practices, Transparency, Control, Data, Clout, Reach, Efficiency BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 19www.bisg.org
  20. 20. BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 20www.bisg.org
  21. 21. Data integrityBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 21www.bisg.org
  22. 22. New formats and market expansion ◦ Trade paperbacks (the 70s)  ◦ Bookstores move into malls (the 80s)  Discounting  Hardcover sales explode  Audio Books  Cassettes, CDs, MP3BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 22www.bisg.org
  23. 23. Desktop Publishing Print on Demand  Bookselling on the internet  E book  ◦ Affordable  ◦ Convenient ◦ InvisibleBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 23www.bisg.org
  24. 24. Content in any format Digital content rights?  Data, data, data  BISG WEBCAST © 2011, the Book Industry Study Group, Inc. 24www.bisg.org
  25. 25. Data Product metadata  ◦ http://www.bisg.org/what-we-do-cat-21-product-  metadata.php Product on sale date ◦ http://www.bisg.org/what-we-do-12-143-on-sale-date-  compliance-recommended-best-practices.phpBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 25www.bisg.org
  26. 26. Data ◦ Distribution network is helpless w/out it   Libraries  Wholesalers  Retailers  Online  Brick & MortarBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 26www.bisg.org
  27. 27. Data ◦ Timing   Availability of the data  Delivery of the data ◦ Impact on salesBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 27www.bisg.org
  28. 28. Data ◦ Discrete identifiers   Essential for channel sales tracking  http://www.bisg.org/what-we-do-18-79-the-identification-of- digital-book-content.phpBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 28www.bisg.org
  29. 29. Thank you! We’ll now take questions ANGELA BOLE Deputy Executive Director RICK JOYCE Book Industry Study Group Chief Marketing Officer angela@bisg.org Perseus Books Group Rick.Joyce@perseusbooks.com JAMES LICHTENBERG President MARCELLA SMITH Lightspeed LLC Marcella Smith Associates jimlichtenberg@mac.com marcex2@mac.comBISG WEBCAST © 2011, the Book Industry Study Group, Inc. 29www.bisg.org
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