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The Future of Reading How digital media is shaping the way we interact with text Bradley Inman, CEO Vook
The Evolution of Reading http://vook.tv/videos/tulip_bubble.mov
The eReading Market Is Exploding eBooks are the fastest growing segment of book publishing today: an average of 58% per year, versus an overall industry growth rate of 1.6% (Assn of American Publishers) . In June 2009 alone, eBook sales were up 136% from May 2009 - the fastest-growing segment of the book industry. (AAP 8/12/09)
Books on Mobile Devices THE iPHONE: eBooks are the fastest growing category on the iPhone: 1M+ book-related applications account for 11% of all downloads. … but consumers are not just reading books. 14% of cell phone users have watched video on their devices, up from 10% in 2007.
In 2009, 44.2% of all Internet users will visit social networks at least once per month. Overall, there will be 88.1 million social network users in the US, a 10.8% increase from 2008.
11% of online American adults use Twitter or similar service.
Facebook has more than 250 million active users, 120 million of which log on at least once each day. More than two-thirds of Facebook users are outside of college. The fastest growing demographic is those 35 years old and older.
Social Networking Growth
Book Networks are Booming
People love connecting with others about books
Visual Bookshelf has over 6 million users who have cataloged over 108 million books.
WeRead on Facebook has nearly 2 million users who have cataloged over 45 million books.
Book specific network LibraryThing has over 750,000 monthly visits, Good Reads has over 500,000 monthly visits.
iPad Rumors are rife about Apple’s “iPad,” supposedly to be released sometime soon after December 2009. Roughly the size of a Kindle, with the functionality of an iPhone, the iPad may revolutionize laptop computing the way the iPhone changed the cellphone, and iTunes transformed the music industry. Adobe Air When Adobe releases its Adobe Air, online reading can be available truly on any device that uses Adobe (Blackberry, Palm, G1, etc.) Netbooks Growing in popularity, light, easy to use, and interactive, netbooks pose a viable threat as the next e-reader device. Open Systems Represent Great Potential for the Future Portability and Multi-Platform Open Systems