AnnualMeeting09_Inman, Brad (Vook)
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  • A vook happens in front of you as an immersive, blended story. Its design is elegant and extremely easy to use.Vooks are available in two formats: As a browser-based application you can read on your computer and as a mobile application for reading on-the-go.

AnnualMeeting09_Inman, Brad (Vook) AnnualMeeting09_Inman, Brad (Vook) Presentation Transcript

  • The Future of Reading How digital media is shaping the way we interact with text Bradley Inman, CEO Vook
  • The Evolution of Reading http://vook.tv/videos/tulip_bubble.mov
  • The eReading Market Is Exploding eBooks are the fastest growing segment of book publishing today: an average of 58% per year, versus an overall industry growth rate of 1.6% (Assn of American Publishers) . In June 2009 alone, eBook sales were up 136% from May 2009 - the fastest-growing segment of the book industry. (AAP 8/12/09) View slide
  • Books on Mobile Devices THE iPHONE: eBooks are the fastest growing category on the iPhone: 1M+ book-related applications account for 11% of all downloads. … but consumers are not just reading books. 14% of cell phone users have watched video on their devices, up from 10% in 2007. View slide
    • 77.8 percent of the total U.S. Internet audience viewed online video.
    • The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.
    • 99.7 million viewers watched 5.9 billion videos on YouTube.com (59.1 videos per viewer).
    • The duration of the average online video was 3.4 minutes.
    Online Video Popularity
      • Source: comScore, March 2009; Pew Research, August 2009
    • In 2009, 44.2% of all Internet users will visit social networks at least once per month. Overall, there will be 88.1 million social network users in the US, a 10.8% increase from 2008.
    • 11% of online American adults use Twitter or similar service.
    • Facebook has more than 250 million active users, 120 million of which log on at least once each day. More than two-thirds of Facebook users are outside of college. The fastest growing demographic is those 35 years old and older.
    Social Networking Growth
    • Book Networks are Booming
    • People love connecting with others about books
    • Visual Bookshelf has over 6 million users who have cataloged over 108 million books.
    • WeRead on Facebook has nearly 2 million users who have cataloged over 45 million books.
    • Book specific network LibraryThing has over 750,000 monthly visits, Good Reads has over 500,000 monthly visits.
  • iPad Rumors are rife about Apple’s “iPad,” supposedly to be released sometime soon after December 2009. Roughly the size of a Kindle, with the functionality of an iPhone, the iPad may revolutionize laptop computing the way the iPhone changed the cellphone, and iTunes transformed the music industry. Adobe Air When Adobe releases its Adobe Air, online reading can be available truly on any device that uses Adobe (Blackberry, Palm, G1, etc.) Netbooks Growing in popularity, light, easy to use, and interactive, netbooks pose a viable threat as the next e-reader device. Open Systems Represent Great Potential for the Future Portability and Multi-Platform Open Systems
  • Browser Based Opportunities
    • Opportunities
    • Bigger audience
    • Multimedia friendly
    • Agnostic and open
    • More software development resources
    • Creative ways to find distribution
    • Challenges
    • DRM issues
    • Device friendliness
  • The Next-Generation Digital Experience
    • Video with text
    • Short form text
    • Video annotation
    • Video entertainment (e.g. fiction)
    • Instructional video
    • Integrated sharing
  • Vocab Vidoes
    • Vocab Videos offer an integrated multimedia method to help students learn and remember new words.
    • Using both auditory and visual cues, each video offers students a real-world representation of the meaning of a word in a way they can relate to and understand.
    http://www.vocabvideos.com/
  • Flatworld Knowledge
    • Free textbooks online with low-cost choices for students – softcovers for under $30, audio books and chapters, self-print options, and more.
    • Instructors can cuztomize the content for their particular courses
    • The books become a social learning network where students learn from the book and each other.
    • Flatworld Knowledge empowers both the educator and the student to take control of their educational resources.
    http://www.youtube.com/watch?v=Gu06K71JayE
  • What is a Vook?
    • Vook is an exciting media experience which blends:
      • Well-written text
      • High-quality video
      • The power & connectedness of the Internet.
    • You can do it all in the same place, in the same application, without the disruption of switching between mediums
    Watch it, Read it! http://read.vook.com/read/embassy
  • Vook
    • Connect with Others
    • Connect with author and other readers
    • Facebook, Twitter & other social network integration
    • Watch
    • High-quality videos enhance text
    • In-text video prompts
    • Full screen or
    • integrated with text
    • Read
    • Engaging nonfiction & fiction
    • Built in hyperlinks to other relevant information
    Read. Connect. Watch.
  • Predictions of the Future
  • Future Value Chain
  • The Future of Reading Multimedia digital content that is interactive, entertaining, and self-directed.