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DRM
Between Piracy and Open Access

      Suzanne Kemperman
      Director, Publisher Relations
      OCLC NetLibrary

   ...
Suzanne Kemperman, OCLC   NISO/BISG 3rd Annual Forum   2
tio ns
                                                   str ic        ont
                                              ...
ok
                                  bo ”
                               .S. 007
                           o U in 2
     ...
Three Questions

1) What are the needs of consumers,
   librarians, authors and publishers?
2) Why and how do publishers u...
What Do We Want?
Authors                                          Users
 DRM - Copyright                                ...
Why Do Publishers Use DRM?
     Protection of authors and copyright
           Dramatic increase in piracy
     Protect...
How Do Publishers Use DRM?
     Restriction
           Differentiate DRM by market and type of eBook
           Limit A...
Is It Really (All) About DRM?
     It’s about user-friendly products
     It’s about access
     It’s about reading as ...
Towards a Solution…
     Acknowledging the need for quality
           Authors, publishers and libraries are invested in...
What Is a Balanced Approach?
Right now …
 Better access and less DRM requires
   better business models
           Consu...
Define Our Goal Along the Way
Does this get close?:

Providing content to users at point of need -
  where, when and how t...
Thank you!


             Suzanne Kemperman, OCLC
                          kempers@oclc.org



                          ...
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ALA2009_Suzanne Kemperman (OCLC)

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Transcript of "ALA2009_Suzanne Kemperman (OCLC)"

  1. 1. DRM Between Piracy and Open Access Suzanne Kemperman Director, Publisher Relations OCLC NetLibrary NISO/BISG 3rd Annual Forum 2009 The Changing Standards Landscape
  2. 2. Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 2
  3. 3. tio ns str ic ont ent. Libraries: No DRM! R e to c Noess Houghton ) acc (Sarah ag ine with freeDRM. Im rld here’s w o e, t of a ntim eam mea e dr t he W In Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 3
  4. 4. ok bo ” .S. 007 o U in 2 st n se llio los mi tes 1.5 ti ma $53 P es at A hers “ A li s b i racy pu to p d ue Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 4
  5. 5. Three Questions 1) What are the needs of consumers, librarians, authors and publishers? 2) Why and how do publishers use DRM? 3) Is it really (all) about DRM? Or – is it about balance of access, usability, technology and business models? Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 5
  6. 6. What Do We Want? Authors Users  DRM - Copyright  DRM-free  Wide dissemination  Social use  Royalties  Interoperability Publishers Librarians  DRM - Copyright  DRM-free  Quality content  Quality content  Revenues  Ease of use Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 6
  7. 7. Why Do Publishers Use DRM?  Protection of authors and copyright  Dramatic increase in piracy  Protection of (digital) revenues  Loss of print and low electronic revenues  Survival of publishing business  Open Access not (yet) sustainable for books  Survival of quality information Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 7
  8. 8. How Do Publishers Use DRM?  Restriction  Differentiate DRM by market and type of eBook  Limit Access, View, Copy, Paste, Print  Prevention  File DRM  Identification  Watermarking, Library Account & User ID  Monitoring  Anti-Piracy Activities Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 8
  9. 9. Is It Really (All) About DRM?  It’s about user-friendly products  It’s about access  It’s about reading as a social act  It’s about business models that let everyone live Can we work together on a balanced solution? Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 9
  10. 10. Towards a Solution…  Acknowledging the need for quality  Authors, publishers and libraries are invested in quality content and play a key role in the information industry  Acknowledging the transition period  Negotiating copyright laws, fair use, authorship, new access and business models, lack of publisher revenues, low library budgets and high user expectations  Funding and Standard organizations need to be involved  Acknowledging the need for open(er) access  Information wants to be free and users want to be free to interact, interoperate and create  How can we help authors, publishers & libraries in fulfilling their roles and provide unrestricted Access? Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 10
  11. 11. What Is a Balanced Approach? Right now …  Better access and less DRM requires better business models  Consumers pay for (DRM-free) eContent  Would libraries pay for better access & use?  Unlimited, multiple simultaneous  Higher cost for restriction-free materials? We can…  Jointly develop Digital Use standards Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 11
  12. 12. Define Our Goal Along the Way Does this get close?: Providing content to users at point of need - where, when and how they want it, in a sustainable model for consumers, authors, publishers and libraries, freeing content for broad discovery and use. Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 12
  13. 13. Thank you! Suzanne Kemperman, OCLC kempers@oclc.org Questions? Suzanne Kemperman, OCLC NISO/BISG 3rd Annual Forum 13
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