ALA 2011 - Phil Madans

Whither eBooks: A Publisher’s Prospective Phil Madans Director of Publishing Standards & Practices Hachette Book Group The Changing Standards Landscape ALA, New Orleans 2011

Hachette Book Group Phil Madans--Whither eBooks, ALA, 2011 2

“Nothing endures but change.” – Heraclitus“Change is inevitable - except froma vending machine. ” – Robert C. Gallagher Phil Madans--Whither eBooks, ALA, 2011 3

Creative Content Author 1 Author 2 Author 3 Author 4 Social Software Pictures Reader Building Blocks Contests Blogs Video Audio Maps Games Auto-Sync Digital PlatformCommerce Analytics Marketing Community 4 Phil Madans--Whither eBooks, ALA, 2011

“Every time I find the meaning of life,they change it.” – Reinhold Niebuhr Phil Madans--Whither eBooks, ALA, 2011 5

MultipurposeOne, and only one, instance of content isstored in a digital format easily transformedinto any number of products, physical ordigital, at any time..or at the same time. Phil Madans--Whither eBooks, ALA, 2011 6

Create Content Once for All Forms of ConsumptionMarketing Physical Apps B2B Paid Communities CONTENT Marketing eBook Mobile *Enhanced Phil Madans--Whither eBooks, ALA, 2011 7

Content Centric/Format Agnostic Print/Product Centric Paperback Large Print eBook Digital Galley Enhanced eBook App Hardcover (First Format) Phil Madans--Whither eBooks, ALA, 2011 8

Content Centric/Format Agnostic Content Centric Hardcover Paperback Large Print DELIVER US eBook FROM EVIL Digital Galley Content Enhanced eBook App Think Outside the Page Phil Madans--Whither eBooks, ALA, 2011 9

Content Creation ContentAuthoring Editing Describing Phil Madans--Whither eBooks, ALA, 2011 10

Content Creation ContentAuthoring Editing Describing Multi-Product Delivery ProductFormats QA Distribution Phil Madans--Whither eBooks, ALA, 2011 11

Collaboration Phil Madans--Whither eBooks, ALA, 2011 12

Collaboration Product Centric Phil Madans--Whither eBooks, ALA, 2011 13

Collaboration Content Centric Phil Madans--Whither eBooks, ALA, 2011 14

Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement Digital Workflow Contracts Data DAM & Royalties Acquisition Data Management Data Quality Order To Reporting Cash Data Architecture WarehouseSuppliers Publicity Management Customers Systems Phil Madans--Whither eBooks, ALA, 2011 15

Standards Communication Identify Describe Communities Tools TradingProduct/ISBN Bibliographic ONIX Partners Subject Internal Work/ISTC MARC Categories Systems Contextual Reviewers,Authority/ISNI XBITS Keywords Influencers Descriptive DOI GDSN Consumers Marketing Rights EDI Authors Territories Sales/Tax Content Structure Phil Madans--Whither eBooks, ALA, 2011 16

“Every path has its puddle.” – English ProverbWorkflow change is a challengeInfrastructure change is a challengeTrading partner relationships during times of turbulent change can be a challenge Phil Madans--Whither eBooks, ALA, 2011 17

Creative Content Author 1 Author 2 Author 3 Author 4 Social Software Pictures Reader Building Blocks Contests Blogs Video Audio Maps Games Auto-Sync Digital PlatformCommerce Analytics Marketing Community Phil Madans--Whither eBooks, ALA, 2011 18

“All is connected… no one thing can change by itself.” – Paul Hawken (Yoga Journal)“Life is change. Growth is optional.Choose wisely.” – Karen Kaiser Clark Phil Madans--Whither eBooks, ALA, 2011 19

Thank You Phil MadansDirector of Publishing Standards & Practices Hachette Book Group phil.madans@hbgusa.com Phil Madans--Whither eBooks, ALA, 2011 20

ALA 2011 - Phil Madans

by bisg on Jun 28, 2011

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