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ALA 2011 - Phil Madans
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ALA 2011 - Phil Madans

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  • 1. Whither eBooks: A Publisher’s Prospective Phil Madans Director of Publishing Standards & Practices Hachette Book Group The Changing Standards Landscape ALA, New Orleans 2011
  • 2. Hachette Book Group Phil Madans--Whither eBooks, ALA, 2011 2
  • 3. “Nothing endures but change.” – Heraclitus“Change is inevitable - except froma vending machine. ” – Robert C. Gallagher Phil Madans--Whither eBooks, ALA, 2011 3
  • 4. Creative Content Author 1 Author 2 Author 3 Author 4 Social Software Pictures Reader Building Blocks Contests Blogs Video Audio Maps Games Auto-Sync Digital PlatformCommerce Analytics Marketing Community 4 Phil Madans--Whither eBooks, ALA, 2011
  • 5. “Every time I find the meaning of life,they change it.” – Reinhold Niebuhr Phil Madans--Whither eBooks, ALA, 2011 5
  • 6. MultipurposeOne, and only one, instance of content isstored in a digital format easily transformedinto any number of products, physical ordigital, at any time..or at the same time. Phil Madans--Whither eBooks, ALA, 2011 6
  • 7. Create Content Once for All Forms of ConsumptionMarketing Physical Apps B2B Paid Communities CONTENT Marketing eBook Mobile *Enhanced Phil Madans--Whither eBooks, ALA, 2011 7
  • 8. Content Centric/Format Agnostic Print/Product Centric Paperback Large Print eBook Digital Galley Enhanced eBook App Hardcover (First Format) Phil Madans--Whither eBooks, ALA, 2011 8
  • 9. Content Centric/Format Agnostic Content Centric Hardcover Paperback Large Print DELIVER US eBook FROM EVIL Digital Galley Content Enhanced eBook App Think Outside the Page Phil Madans--Whither eBooks, ALA, 2011 9
  • 10. Content Creation ContentAuthoring Editing Describing Phil Madans--Whither eBooks, ALA, 2011 10
  • 11. Content Creation ContentAuthoring Editing Describing Multi-Product Delivery ProductFormats QA Distribution Phil Madans--Whither eBooks, ALA, 2011 11
  • 12. Collaboration Phil Madans--Whither eBooks, ALA, 2011 12
  • 13. Collaboration Product Centric Phil Madans--Whither eBooks, ALA, 2011 13
  • 14. Collaboration Content Centric Phil Madans--Whither eBooks, ALA, 2011 14
  • 15. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement Digital Workflow Contracts Data DAM & Royalties Acquisition Data Management Data Quality Order To Reporting Cash Data Architecture WarehouseSuppliers Publicity Management Customers Systems Phil Madans--Whither eBooks, ALA, 2011 15
  • 16. Standards Communication Identify Describe Communities Tools TradingProduct/ISBN Bibliographic ONIX Partners Subject Internal Work/ISTC MARC Categories Systems Contextual Reviewers,Authority/ISNI XBITS Keywords Influencers Descriptive DOI GDSN Consumers Marketing Rights EDI Authors Territories Sales/Tax Content Structure Phil Madans--Whither eBooks, ALA, 2011 16
  • 17. “Every path has its puddle.” – English ProverbWorkflow change is a challengeInfrastructure change is a challengeTrading partner relationships during times of turbulent change can be a challenge Phil Madans--Whither eBooks, ALA, 2011 17
  • 18. Creative Content Author 1 Author 2 Author 3 Author 4 Social Software Pictures Reader Building Blocks Contests Blogs Video Audio Maps Games Auto-Sync Digital PlatformCommerce Analytics Marketing Community Phil Madans--Whither eBooks, ALA, 2011 18
  • 19. “All is connected… no one thing can change by itself.” – Paul Hawken (Yoga Journal)“Life is change. Growth is optional.Choose wisely.” – Karen Kaiser Clark Phil Madans--Whither eBooks, ALA, 2011 19
  • 20. Thank You Phil MadansDirector of Publishing Standards & Practices Hachette Book Group phil.madans@hbgusa.com Phil Madans--Whither eBooks, ALA, 2011 20

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