8 - Making Information Pay 2011 -- REID, MARLIN, SHATZKIN (Rights Management)
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"The State of Current Rights Management Systems: Initial Findings from BISG & CCC’s Joint Survey of Publishers and Vendors"...
"The State of Current Rights Management Systems: Initial Findings from BISG & CCC’s Joint Survey of Publishers and Vendors"
Many publishers see a trend that may be, like e-books a couple years back, an early indicator of sea-change for our industry. While book sales are becoming more and more elusive, opportunities to sell licenses of content fragments for websites, apps and derived books are growing.
Consequently, the mismanaging of rights associated with these fragments can have severe impacts on a publisher’s brand and bottom line.
Unfortunately, figuring out who owns all rights available to a work often requires costly research and negotiation that can eat up potential profits before they’re realized. Often, this discourages publishers from responding to rights licensing requests at all. Those who do struggle to track collections and expend costly resources on managing revenues. And when they do license content, they struggle to track collections and expend costly resources on managing revenues.
Under direction from BISG, rights experts from the Copyright Clearance Center (CCC) and MetaComet Systems, with the help of The Idea Logical Company, have researched the extent of this challenge across the industry. It is hoped that results from this research can lead to recommend best practices for rights management.
During this three-part presentation, Heather Reid (CCC), David Marlin (MetaComet), and Mike Shatzkin (Idea Logical Company) present the results of BISG’s research, describe the challenge, and detail what they believe are the next steps toward an industry-wide solution.
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