6of13 - Making Information Pay 2010 (George Lossius, Publishing Technology)

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  • 1. innovation. quality. service Presentation to Making Information Pay 2010 Creative energy & technology Why you should be investing now George Lossius, CEO “Enabling clients to realize the full potential of their content and increase efficiency throughout their enterprise.” 6th May, 2010
  • 2. Delivery changes As an industry, we are no longer in sole Many control of the delivery mechanisms Billions Billions Millions Making Information Pay, May 2010 2
  • 3. Delivery changes Many Billions As an industry we are not in sole control of the delivery mechanisms Billions And those providing the Millions delivery infrastructure are much bigger than us Consumers more varied & demanding Making Information Pay, May 2010 3
  • 4. Why does this matter? Changes in delivery needs Creative Energy to optimize Who If the guiding philosophy behind the traditional system of What social insurance could be described as "We're all in it together," the philosophy behind Bush's Ownership Society Chapter 2: Values seems to be, "You're on your own." The Administration argues that the stock market can provide individuals a better return on investment, .... But Chapter 5: individual investment decisions will always produce winners Opportunity and losers. What would the Ownership Society do with the losers? Chapter 7: Race That doesn't mean we shouldn't encourage individuals to pursue higher-risk, higher-return investment strategies. They should. It just means that they should do so with savings other than those put into Social Security. How Speed Making Information Pay, May 2010 4
  • 5. If it is all changing, how can I invest now? Opportunity Consequences of hesitation We know enough! What do we know? Making Information Pay, May 2010 5
  • 6. What a tremendous opportunity we have The e-book reader, whilst important, is an opportunity to sustain revenues by replicating what we have today The iPhone/iTouch & iPad provide opportunities to enrich Content (extensively & expensively) The digital reader/consumer & mobile consumer is an opportunity to increase market & revenues But relies on Creative awareness of consumption opportunities Understanding your content Collect, group and model your consumers Speed of delivery of product and low cost experimentation with the right to be wrong Making Information Pay, May 2010 6
  • 7. Opportunity Expansion of your Extension of Broadening of your customers your product audience Making Information Pay, May 2010 7
  • 8. Consequences of hesitation Most publishers have a good but “old” system focussed on supporting existing business. Innovation comes in form of small & temporary new modules that quickly become established “key” systems stifling further innovation Soon you have systems that resemble this: New entrants and investors do not have this problem Making Information Pay, May 2010 8
  • 9. Consequences of hesitation Most publishers have a good but “old” system focussed on supporting existing business. Innovation comes in form of small & temporary new modules that quickly become established “key” systems stifling further innovation Soon you have systems that resemble this: New entrants and investors do not have this problem Making Information Pay, May 2010 9
  • 10. Consequences of hesitation The speed of the changing factors will overtake you   Marketing Business Technical Proposal Business Technical Technical Develop Test system Go live Traditional idea proposal study revision buy-in spec sign-off system Marketing Business Business Go Marketing Business Go Marketing Business Go Marketing Business Go The investor idea proposal buy-in live review buy-in live review buy-in live review buy-in live Making Information Pay, May 2010 10
  • 11. Consequences of hesitation In an online world not understanding “Who” your consumer is “What” they want and “How” they want to buy it means you can’t sell your wonderful content Making Information Pay, May 2010 11
  • 12. We know enough! What do we know? Content will be deconstructed from its container Customers/Consumers will be less constrained about content source Opportunities to sell will multiply Consumers of content have multiple personalities The construction of a sale will move from a unit to a license, micro & mobile payment Speed of change (possibly temporary changes) will increase “Super abundance” of content – people need help finding what they want Major businesses are already part of publishing and will not be constrained by our rules for long Creativity & Innovative thinking about what you have, who might want it and what they will buy it for will become more and more important Making Information Pay, May 2010 12
  • 13. IT investments - 10 must haves 1. Don’t forget Books (Journals) are still the core business (if not the growing business) 2. Think Granular 3. Think Metadata (lots of it) 4. Think Semantic (think beyond your boundaries) 5. A customer is a consumer of content and may have multiple personalities 6. Focus Access & Entitlement at promoting access, and then on restricting access 7. Rapid System Configuration & Rapid Application Development 8. Prediction 9. Solid framework to build diversity & experimentation on 10. Invest in the framework & people now otherwise you won’t keep up with the next Making Information Pay, May 2010 13
  • 14. Boils down to…. ……an infrastructure that supports What? (Resource/Product) Resource A Thing  Resource A Resource A Thing Thing Resource A Thing Resource A Thing Resource A Thing Resource A Thing  Resource A Thing    Resource A Thing  Resource A Thing  Resource A Thing  Resource A Thing     Person’s name Place info Detail  01 Making Information Pay, May 2010 14
  • 15. Reasons to be fearful…. Invest Now – You won’t have time later + + Online content usage & consumption = Making Information Pay, May 2010 15
  • 16. And finally – reasons to be cheerful Supply and Demand increasing Potential readers of your content Content consumers/readers Content available Book readers Making Information Pay, May 2010 16
  • 17. Thank you